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The Down Industry Needs To Embrace The Same Industry In Order To Cope With The Haze Situation.

2013/7/29 15:18:00 18

Down Industry Down Garment Down Garment Enterprise

the "rhubarb duck" Rubber Duck designed by Floren Steen Hoffman, a Holland artist, has brought a lot of relaxation experience to tourists in the shadow of H7N9 bird flu, which has been shadowed by the shadow of H7N9 bird flu. Indeed, in contrast to the situation that "Dahuang duck" has been concerned by numerous magnesium lamps, the current large batch of goose duck farms have been shut down under the threat of H7N9 virus, and many down garment manufacturers are unable to get enough a href= "//www.sjfzxm.com/ news/index_c.asp" > down material "/a" source. 
 > Zhengzhou a href= "//www.sjfzxm.com/" target= "_blank" > clothing < /a > market, a down product shop, the boss, Mr. Lu, keeps repeating a sentence that "no price can be laid down, white eiderdown is a price per day. It is too expensive!" it can be said that this year's market of feather and down clothing has been hit by the haze of H7N9 bird flu before winter is far away, and has entered the cold winter ahead of schedule. 
 according to the information provided by the 113rd Canton fair organizers, during the avian flu period, the inspection barriers for export of down garments increased, and the growth of the export of our down garments was stagnant. Similarly, the essence of "duck" is used to benefit the public. "Rhubarb duck" and the present dangerous down jacket Market are really different from the duck. In the reverse trend, can the down market of bird flu haze down like the "big yellow duck" in Victoria Harbour? /p
 in order to better answer this question, the reporter conducted a related investigation. 
 bird flu attack, < a href= "//www.sjfzxm.com/news/ > > clothing market < /a > the shortage situation of duck down material is difficult to reverse" /strong > /p >
 access to relevant information is not difficult to find that the avian influenza virus has not been the first to rage around the world. Since the 2003 SARS virus began to enter the spring every year, the flu virus will come back to varying degrees, threatening social security and public health. China's health and epidemic prevention departments and other related organizations have accumulated some experience in controlling viruses for many years, and the public's panic about avian influenza should be prepared. However, this year's H7N9 avian influenza virus still challenges the people's experience limit with a dogged momentum. From the beginning of the announcement of the first case of avian influenza infection, the public's panic is increasing. Although the media and related epidemic prevention organizations have taken various measures to guide, such as the announcement of authoritative scientific research findings, it is safe to say that poultry and their products that are suitable for cooking and cooked are safe. There is no evidence that human consumption of poultry or eggs will infect the avian influenza virus and so on. However, poultry culling operations conducted by relevant government departments in accordance with the statutory procedures still make the public discouraged from poultry, and some places are more afraid of landfill disposal. Market demand for poultry such as chickens and ducks has decreased rapidly in a short time. The decrease in poultry slaughter has led to a sharp decline in feather production. 
 "in April 27th, China's" a href= "//www.sjfzxm.com" down industry < /a > Association announced in its official website that the feather and down industry broke into the "most difficult period" due to the breakup of the raw material supply chain in the down industry. It's a bolt from the blue for our insider. " Wu, a purchasing manager of a down garment production plant in Henan, told reporters that they actually expected that the occurrence of avian flu might affect the supply of raw velvet, but the extent of the impact was not so serious. "This year, the situation of the original velvet price change is more serious than in previous years. In the past, even a slight adjustment in the price of raw wool was carried out on the basis of the procurement agreement. Starting from mid April this year, the price of raw linen varies from day to day, and even the quotations from early, mid and late are not the same. The price of white eiderdown may be 530 thousand yuan / ton in the morning, and maybe 550 thousand yuan / ton at night. Because many of our orders were signed before the price increase in February, we must lose production if we want to complete the order. Now we can not afford to see such a dramatic increase in the price of raw wool. " Wu said helplessly. 
 Mr. Wu also told reporters that the current stage is mostly a href= "//www.sjfzxm.com" > down garment < /a > production enterprises gather a lot of raw materials to prepare for production, and the demand for down raw wool is very large. However, rising prices make many manufacturers unable to buy the original velvet or incapable of large batch purchase. Generally, they are in the wait-and-see stage. They only dare to produce and process down garments in small quantities. Mr. Wu's clothing factory has only produced more than 50 thousand down coats now, less than 1/6 of last year's output. From the wholesale logistics center of feather and down raw materials, the reporter learned that this year's avian flu directly reduced the supply of raw materials. The suppliers in Jiangsu and Zhejiang provinces used to pay the deposit in order to pick up the goods. Now suppliers are required to pay in full to pick up the goods. For the current situation of the price growth of feather and down raw materials, Mr Wu described in an abstract way: "no one is willing to buy ducks in the market now, and the cost of duck meat is added to duck feather. As long as the threat of avian flu is still in place, the price growth trend of the down will not be reduced. " 
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 the export of down garments is stagnant. Merchants have no money to promote off-season sales. 
The outbreak of avian influenza has not only affected the soaring prices of raw materials, but also according to official figures released by the General Administration of quality supervision and quarantine, the H7N9 avian influenza epidemic has had a significant impact on the "a href=" //www.sjfzxm.com "down export" /a production enterprise. "P" Take Jiangsu Province as an example, from 1 to April this year, the whole province inspected and exported the down and down products and its products 1277 batches and 58 million 218 thousand US dollars, compared with the same period last year, the batch increased by 18.8%, but the value of goods increased by only 2%. Entering the April, the export of down garments is a sharp decline. 
 aiming at this phenomenon, the reporter interviewed the relevant personnel of Henan inspection and Quarantine Bureau by telephone. According to the staff, there are two main reasons for the impact of avian flu on the down garment export. The first is because the avian flu itself is raging, and the eiderdown of the down material is directly from the poultry. Therefore, when the down garment is exported, many foreign manufacturers require the higher standard of safety to be detected, and the cost is borne by the production enterprise. The increasing number of quarantine barriers has increased the cost of the down garment export enterprises. Second, some overseas customers will directly reduce orders or ask for clothes to be filled with down to cotton or other fillers as soon as raw material prices rise. Based on the above reasons, the staff predicted that the export of down garments will still show a downward trend in the short term, and there will not be a sharp rebound. 
 according to the previous management and entering the early summer, the down jacket should enter the climax period of the anti season promotion. However, the reporter found that this year's sales of the anti season promotions were much lower than in previous years. Not only has there been no sale ads for down coats on TV, but even discounts for promotional activities such as Taobao, excellent websites and shopping malls are not as attractive as in previous years. In the past few years, anti season promotions fell to half off or even 77% off, but the attractive rate did not appear, but concentrated in six to thirty percent off. 
Consumers who are accustomed to buying cheap down garments in the off-season are disappointed with the price. Ms. Xue, a district of Zhengzhou Petrochemical Road, told reporters: "in the past season, the short paragraph" a href= "//www.sjfzxm.com" > down coat "/a" is also about 300 yuan, and the long section is about 500 yuan, because the summer is discounted, but this price is hard to find this summer. The price of the down jacket promotion is much higher than expected. I hesitated several times to buy or not, but the salesmen of the clothing store told me that the price of the down garment would go up in the future, and now I would regret it if I didn't buy it. " 
 > reporters log on to many online shopping centers such as Taobao and excellence, and found that some down eider shops also indicate that the price of the down garment will go up sharply, please pay attention to the order. As for the price of the down garment this winter, the industry generally forecast that the price will go up with the price of the original pile, so many manufacturers are also at the stage of hoarding. 
 to cope with the haze situation. The market adversity needs to be returned to the same industry. 
 it can be seen that under the current bird flu haze, < a href= "//www.sjfzxm.com" > down clothing "velvet" /a "shortage" signal has spread to every link of the industrial chain of down garment production and sales. In the peak season of production in previous years, this year's down garment manufacturers are watching on pins and needles. The shortage of raw materials has brought about a sharp rise in production costs, and they dare not test the water in large quantities. Only a small batch of orders can be maintained to store up goods and wait to see how the future market will change. At the same time, some illegal businessmen will choose to be inferior to raw materials at this time to control costs, resulting in a decline in the quality of products on the market. Take Jiangsu Province as an example, this year, the 51 batch of down samples from Jiangsu has been found to be out of order in 8 batches. Under such circumstances, consumers in the face of the anti season promotion season is not attractive enough discount, also quietly in the heart of a question mark: will this winter down jacket price increase? 
 from a rational perspective, in the trend of different parties, the market adversity is more important than life. For the < a href= "//www.sjfzxm.com" > down garment industry < /a >, we should pay close attention to the dynamics of avian influenza and avoid blindly rushing to compete for the original velvet to further raise the market's original price. This is a process of winning the fittest and reshuffling the cards, which is the winner. Down garment production enterprises should adjust production plan in time, no longer produce products such as feather quilt with large amount of pile down, and down garments will also develop towards fashion, and make articles on fabric, style and quality, so as to reduce the amount of cashmere. "Rhubarb duck" itself brings people a kind of strength and hope. As long as the industry chain is working together, the down market of the bird flu under the adverse circumstances can also be deflated like Victoria's "rhubarb duck".