Diversification Of Domestic Outdoor Products Market

< p > for outdoor sports products, the Olympic Games may not be a direct business opportunity.

But the warm wind it brings is enough to nourish the fertile soil.

Nowadays, the marketing concept of outdoor sports brand is more diversified in China, and the outdoor sports industry is seeking more and more breakthroughs in accordance with the needs of consumers.

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< p > 1. The market is developing rapidly. Outdoor products become the new focus of nuggets. < /p >

< p > camping, fishing, rock climbing, mountaineering, in recent years, with the rise of these outdoor sports, less than a target= "_blank" href= "//www.sjfzxm.com/" > dress, /a, equipment and other supplies have gradually become a new focus of business nuggets.

China's "big outdoor" market is on a rising trend. The "big outdoor" concept will contain more than 10 billion yuan in China.

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According to the data provided by the Asia Outdoor Products Exhibition in 2008 P, 5 years ago, the total sales volume of China's outdoor sports < a target= "_blank" href= "//www.sjfzxm.com/" > clothing < /a > and equipment was only 100 million yuan.

By 2008, this figure had reached 2 billion 600 million yuan.

5 years ago, there were only more than 400 professional outdoor products dealers and more than 290 professional outdoor stores in China. By 2008, it had developed to 2125 and more than 1500 stores.

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< p > two, "donkey friend" hot outdoor tourism products market < /p >

< p > with outdoor sports quietly rising, the word "donkey friend" evolved from "brigade friend" can also be heard everywhere.

The important thing for donkey friends to study is to walk backpack to the wild.

Many of the "donkey friends" outfit is few hundred yuan, more than 1000 yuan.

The increasingly large "Alice" team has heated up the outdoor products market.

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< p > three, China's outdoor products market has entered a pluralistic road < /p >

< p > at present, the sales of outdoor sports products in China are mainly shopping malls, large brand stores and independent outdoor franchised stores.

They have their own advantages. Shopping malls have huge traffic volume, easy to accumulate international brands such as Columbia and TheNorthFace, and outdoor stores are more professional, small to hook, travel thermos, large tents, cookers can achieve one-stop shopping.

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< p > the outdoor products market, which seems to be very prosperous, is still in an initial stage even now.

Because in the eyes of most consumers, outdoor sports are different from general sports. They need professional equipment and professional guidance.

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< p > some professional outdoor enthusiasts have to do outdoor activities several times a month.

Because of their professionality, they have a very clear mindset of consumption. They often go to some professional outdoor shops together.

They usually use TNF (TheNorthFace) tents, MTH (MountainHardwear) assault clothes, Gregory backpacks and so on, and sometimes buy some cheap and cheap domestic brands.

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< p > these actually point out two different groups and directions in the use of outdoor products: one is the "small outdoor players" of professionals, the circles are relatively narrow, targeted, product quality and type requirements are more professional, and the other category is "outdoors people" who live outdoor products. They do not regard products as exclusive sports, but integrate products into their daily lives. Of course, the requirements for products are relatively simple.

Insiders predict that China's "big outdoor" market is on a rising trend in recent years, and the "big outdoor" concept will have more than 10 billion yuan in China.

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< p > in addition to a small number of truly professional "small outdoor" players, most people are still "big outdoor" supporters. A survey shows that the highest outdoor occupancy in the country is tents.

Maybe not all people can explore and hike, but what they need is an outdoor spirit. In the eyes of many people, tents were built on the hills, in the wild, and people might not be able to touch things for life. Now, we find that the tent can be built in their own backyard, on the lawn or in the city park.

From the outdoors to the leisure and fashion this year, outdoor brands are enjoying the opportunities brought by the market along the track of traditional sports.

Outdoor brands crowded into shopping malls from franchised stores, and everyone was surprised to find that the counters were no longer simply repetitive clothes. They were no longer a functional propaganda with a single color. Self cultivation, printing, bright colors, style design and so on were integrated into outdoor products, and the slogan of life became louder and louder.

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< p > more and more outdoor brands began to hire special fashion a target= "_blank" href= "//www.sjfzxm.com/", "designer /a" to tailor fashion products for brands. It can be said that the "Outdoors" of outdoor circles is speeding up to "leisure".

In order to win more consumers, some famous outdoor brands in foreign countries are expected to attract more attention in style and fashion besides doing more articles in technology.

They focus on products that are not very technical.

Instead of making professional mountaineering equipment, they are producing "a target=" _blank "href=" //www.sjfzxm.com/ "hat" /a "and scarf.

Such products do not require very professional equipment, because the price advantage and style and fashion can also sell well.

Even some of the top international brands have to take a low profile to win new consumers in the Chinese market. They not only specializes in high-tech products, but also vigorously seize the market of casual wear. The use of hi-tech fabrics, coupled with fashionable styles and colors, provides an alternative to consumers who are interested in outdoor sports.

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< p > four, outdoor products manufacturers are optimistic about Chinese market < /p >

< p > China's outdoor products market is still very preliminary, but on the average, many brands are growing at a speed of 40% to 50%, and the number of outdoor participants is also increasing rapidly, so now it is a fast growing stage.

Gore's choice of China's market mainly focuses on the potential of the Chinese market. There are two main factors, the first is the population. The number of people represents the market, especially the rapid growth of the number of middle class in China. It brings unprecedented golden opportunities for the development of high-end outdoor clothing products. Secondly, outdoor sports resources depend on whether the environment is suitable for outdoor sports.

There are many places in China that are suitable for outdoor sports, and have world-class outdoor sports natural resources.

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< p > Korea's outdoor products market has experienced 7 years from primary to maturity. But China may not need 7 years, because now the outdoor products market in China is not sustainable development, but leaping development. It may take 10 years for foreign countries and China only needs 5 years. So, in the next 3-4 years, China's outdoor products market will be more mature, but this maturity is only fixed in a certain city. After 5-6 years, Beijing, Shanghai, Guangzhou and Shenzhen will be more mature.

But other areas may continue to develop for some time, which is very similar to the development of outdoor sports in North America and throughout Europe.

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