European Luxury Street Is Forced To Come Out Of Chongqing'S Luxury New Landmark.

< p > "if you love a person, make him a luxury; if you hate a person, make him a luxury."

Interview with Guo Ying, deputy general manager of the Xidi mountain group, she said that the road to luxury goods was not smooth. The European name street became the largest luxury store in Yubei. It should have been forced out.

Today, Golden Port International and famous street in Europe has become a new landmark of the city's luxury goods.

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< p > < strong > forced to try to make luxury goods < /strong > /p >

< p > 2006, the first shopping center of Yubei District, the Golden Port International, was completed. How should we arrange the commercial volume of 160 thousand square meters away from the core area of the main city? < /p >

< p > "our idea at that time was to make traditional shopping centers, high-end high-end fashion department stores and some brand stores and restaurants, entertainment."

Guo Ying said that they commissioned the Taiwan Pacific Group to invest and operate.

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In the early days of P, in the beginning of 2009, Midea began to prepare for investment. It was planned to open at the end of the year. However, the investment that lasted for nearly a year was very bad. Many manufacturers did not like the two airports at that time, only a few merchants came in.

"At that time, the head of the Pacific Group found us and suggested that a portion of the area be used as a luxury item. They could recommend the brand to us."

The relevant people of the Yubei mountain group analyzed the market in that time and decided to try to sell luxury goods.

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< p > Guo Ying said: "at that time, I did not expect to make much money, but I wanted to make the property and satisfy the needs of a certain group of people."

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< p > < strong > win the favor of luxury goods companies < /strong > /p >

< p > "it's not easy to run a luxury business, but since we choose to take this road, we must go on firmly."

Guo Ying said, at the beginning, they also took a lot of detours.

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< p > "luxury goods supplier introduced by Pacific Group is only an intermediary."

Guo Ying said that after a series of twists and turns, they finally found a luxury operator in Italy.

After a year and a half of negotiations, the team has been favored by the top luxury consortium in Italy, and has become a partner of Xidi mountain. It has invested 2 billion to jointly build the Golden Port International and famous European Street.

At the same time, Italy partners have also been involved in brand introduction, international resources, store planning, design and management, so that the famous European Street has inherited the pure European luxury store lineage.

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< p > < strong > door-to-door service moved customers > /strong > /p >

< p > > after more than 3 years of operation, there are now more than 40 luxury brands such as GUCCI and DIRO in European famous street.

Among them, there are 11 luxury brands are unique brands in Chongqing, such as Prada, Dior, Versace dress, etc.

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< p > Guo Ying said that luxury goods are generally not returned, but the European name street can, as long as it does not affect sales, it can be returned unconditionally within 7 days; if there is a problem within 30 days, it will be repaired unconditionally.

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< p > in addition, all luxuries can be delivered free of charge for customers to choose from.

She said that once, in a return visit with customers, customers unintentionally said they had not been in stores for a long time and were in hospital.

So the staff went around to find out the hospital he was staying in, and then served a pot of chicken soup, which made the customers very touched.

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Like P, there are many similar things. Therefore, the famous street in Europe also has a large group of loyal fans.

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< p > < strong > each commodity is genuine > /strong > /p >

< p > "every piece of our goods must be declared through customs, all of which are one hundred percent genuine."

Guo Ying said that if you make one or two counterfeit luxury brands, they may not be discovered for several months, but the European name Street operates dozens of luxury brands and has been operating for more than 3 years. If it is fake, it has been sealed up for a long time.

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< p >, she says, there are two ways of selling luxury goods at present.

One is a more popular mode of distributor, which is when the dealer purchase is customized to enter the selling field.

This is also the operation mode of famous brand street in Europe.

This mode of operation has no middleman, and can introduce the latest style of luxury goods for the first time.

The second is the exclusive agency mode.

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< p > < strong > next year, march into Jiangbei CBD < /strong > /p >

< p > November 29, 2010 morning, the Chongqing real estate exchange, the fortune mountain's run mountain real estate with 1 billion 440 million yuan, won the Chongqing Jiangbei mouth 08 plot, this plot is still the CBD of Jiangbei.

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"P > take the land, and the people of Xidi mountain express that they will build luxury stores.

If Jin Gang international is a training ground for famous street in Europe, then the European name Street will be located in Jiangbei CBD. It will be a real international luxury gathering.

Guo Ying said that next year, the European name Street will enter the CBD of Jiangbei in a strong way. Whether it is decoration, business area or luxury brand, it has greatly improved compared with Jinggang International, and its image is at least 10 times higher than that of Golden Port International.

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