India And Pakistan Cotton Spinning Enterprises Seize The Chinese Market

The Tenth China International Conference held at the end of March Spin At the exhibition of yarns (Chun Xia), the booth of India Pakistan business in the International Pavilion is the most eye-catching. With differentiated product positioning and "Chinese style" marketing strategy, textile enterprises in India and Pakistan are eager to get a share in China's imported cotton yarn market. The lively negotiation scene seems to presage a share of yarn competition.

India cotton yarn exports benefit from multiple factors

Amit Ruparelia, chairman of the India Cotton Textile Export Promotion Committee, is also optimistic about the prospect of cooperation with Chinese buyers. "We clearly notice that the professionalism of buyers has increased substantially in the past 5 years. Nowadays, Chinese buyers value the quality of products more than the price. According to the current supply and demand situation, the India company will continue to participate in exhibitions in Shanghai and Beijing in the next few years, and the participation in the market will be very active. According to official sources in India, the number of registered exports of cotton yarn in India in the current fiscal year has increased by over 20% over the past six months. This trend has lasted for half a year, and the yarn export volume of India is expected to rise by more than 20% in the current fiscal year.

Cost advantages of Pakistan spinning enterprises

Compared with India cotton yarn, Pakistan cotton yarn is more suitable for towel production or middle and low end. cloth The yarn cost of the yarn is higher than that of the 20 ~40 yarn. Taking 32 cotton free combed yarn as the example, the price of Pakistan has been lower than the domestic price for a long time, and the average price difference between the two months is over 1000 yuan / ton. Low price, let the "entangled" imported cotton traders, yarn traders and fabric enterprises pay attention to the cotton yarn enterprises in Pakistan. For the energy shortage problem prevalent in Pakistan's textile industry, exhibitors of Pakistan have shown some frustration. "In summer, we will encounter shortages of natural gas. In winter, we will face the challenge of power shortage. In order to alleviate the pressure of energy, we need to purchase fuel ourselves, including the purchase of power generation equipment, which has led to a lot of increase in our production costs. But in order to ensure normal production and win more shares in the international market, we must do so. One exhibitor said.

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India and Pakistan textile enterprises practicing "Chinese marketing"

In the International Pavilion of the crowded yarn exhibition, whether the India enterprises that attack the market by products or the Pakistan manufacturers who are favored by the price, they all hope to seize the growth opportunity of the Chinese market and continue to improve the quality of their products and excavate greater business opportunities. And along with the growth of performance, they are also gradually deepening the marketing work for the Chinese market.

Almost all the exhibitors in India and Pakistan are equipped with Chinese translations, and many of them are communicating with Chinese customers in Chinese. "Language is no longer an obstacle to our cooperation. Now our communication has become smoother, and the recruitment of Chinese and English salesmen has shown our sincerity." The sales director of a company in India said. In addition, in order to more effectively promote the company's image and intuitively introduce business and products, some India and Pakistan enterprises will also distribute the Chinese version of the product brochures and company profiles before the booth, and virtually shorten the distance from the Chinese buyers.

All kinds of positive marketing strategies are helping India and Pakistan enterprises to consolidate their business in China, relying on their rich cotton resources and low cotton price advantage. cotton spinning The international position and share of the industry has improved significantly, and its share in the Chinese yarn market is bound to increase.