Deng Qingyun: Garment Industry Enters The Ebb Tide Period

< p > lifestyle changes, consumers demand more for clothes.

Besides the past spring, summer, autumn and winter, there are different requirements for etiquette, work, leisure, home furnishing and entertainment. This is the requirement of consumption for production.

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< p >, however, publicly available data show that by the end of 2012, the total inventory of the 42 listed companies of < a href= "//www.sjfzxm.com/news/index_c.asp" > garment industry < /a > was as high as 48 billion 300 million yuan.

It is pointed out that even if all garment factories in China are closed, these stocks will be sufficient for all Chinese people to spend three years.

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< p > industry experts point out that the future of clothing industry will go to two directions, one is "fast fashion", every day there are new styles, hundreds of styles come out a month, and the other is custom made clothes.

Personalized demand and pursuit of quality will encourage more and more consumers to choose Custom clothes.

"And the garment industry will also expand its business from customizing business to service industry and better serve consumers."

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< p > Prince Deng Qingyun, chief design director of frog prince, "a href=" //www.sjfzxm.com/pioneer/ > "/a", said that the clothing industry has entered a period of real ebb and flow.

At this stage, many industries have to go through, and the famous brands in developed countries have gone through this stage before they finally develop. Therefore, the garment industry can not escape this stage.

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< p > April 3rd, Teesofeydy (female) from New York, USA landed in Wuhan.

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< p > Zhang Di, general manager of the brand women's clothing, said that the brand is actually composed of "the eyes of everyday", which means that the idea of "seeing something different every day is fresh."

Although the brand has been established soon, it hopes to form a fixed feature and its own culture through professional design, unique flower color details and so on.

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< p > the rhombus pattern of CHANEL (Burberry).

They are all the iconic characteristics of long international brands.

In China, more and more enterprises are aware of the importance of brand culture and start building their own brand culture.

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< p > < strong > upgrading culture > < /strong > < /p >

< p > Li Guangdou, the founder of the famous brand strategy expert brand competitiveness school, believes that it is the beginning of hope to face the predicament in the face of poverty.

People will have a way out when they are confident. Chinese clothing brands should rebuild their confidence and look for new directions.

Some clothing brands in Japan and South Korea are popular with consumers because of their brand personality. We can learn from their essence to learn from Japanese and Korean brands their success.

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< p >, for example, he said, "a href=" //www.sjfzxm.com/news/index_p.asp "Japan" /a "famous leisure brand UNIQLO, brand insists modern, simple and natural, the concept of" joker "advocated by consumers is more familiar to consumers and become the leader in the global apparel retailing industry. Lssey Miyake brand highlights Japan's national characteristics, rooted in Japanese national concepts, customs and values, and is a high-end clothing brand that is inherited and developed by Japanese ethnic culture.

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< p > EXR is a famous sports brand in Korea. The brand combines sports and fashion with fashion elements and is positioned as a casual sportswear.

EXR's initial entry into the market is excellent, and some Korean celebrities are also loyal fans of EXR.

Despite its initial success, EXR has gone all the way to the forefront of sports brands such as ADI and Nike.

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< p > Li Guangdou believes that, in the final analysis, the crux of Chinese clothing brand is to upgrade its culture and culture. Whether it is a famous brand in Europe or America, or some personality style brands in Japan and Korea, its brand is backed by the internal driving force of national culture.

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< p > he said that when China is respected, the values and lifestyles of the Chinese people will also be respected. At that time, China's clothing brands will also be able to bathe and reborn.

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< p > < strong > persisting in traditional re innovation < /strong > < /p >

< p > China famous fashion designer and design director of Shanshan Group < a href= "http://sjfzxm.com/DESIGN/designer/index.asp" > Wu Xue Kai < /a > told the media that dress design must be based on innovation, but not blindly, and should have its own design direction.

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< p > he said that designers should pay attention to, care for and understand the international fashion trends and fashion trends, and make use of the experience gained by international garment counterparts. However, China has its own geographical environment, cultural background and dress habits, and does not place its design ideas in the international trend. Blindly following other fashion models is lacking in confidence. Imitation is a passive behavior and will always lag behind in design.

"A mature designer should design and provide a new style to replace the popular patterns in the market and to divert people's attention and create a new popular mode, which will create a sensation and widespread popularity."

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Ceng Fengfei, a famous designer who has won the Golden Summit Award in China Fashion Week, seems to feel the same way. P

In an interview with reporters, he once said that innovative design is not blindly follow the fashion, we must stick to our design style.

Although there are countless clothing brands in China and part of them are imitation, the clothing brands that survive are basically different styles.

On the one hand, the designer's creative consciousness must jump out of the "show" and "show" frame, constantly learning from the market and constantly adapting to the changing needs of consumers.

In particular, today's international fashion trends are constantly changing. They should learn from and enrich their products, and constantly seek breakthroughs to design products that meet the needs of more consumers, so that they will not be out of touch with the market. On the other hand, Chinese designers must recognize China's own things, present Chinese elements in fashion design, express Chinese culture and form their own characteristics, so that they can have a chance to talk with the world, otherwise China will always be the shadow of the West.

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