San GIO Opens Up A New Pattern Of Brand Upgrading

With the perfect ending of the 2013 Spring Festival new conference of San GIO, the magnificent commercial evolution and the blockbuster blockbuster have branded a deep impression on the city. It has opened a heavy curtain for the upgrading of San GIO brand.

Sir, known as "China's casual trousers", he once said: "San GIO will seek opportunities in the challenges, give full play to its advantages, practice hard work, vigorously promote the upgrading of enterprise management, and maintain San GIO's stable, sustained and rapid development."

Throughout 2012, China

The business environment has undergone significant changes, almost all the prices of clothing raw materials have been greatly improved; wage and welfare costs continue to rise, coupled with the decline in the number and quality of labor force has greatly increased the cost of labor; commercial land rent increases and pportation price increases have increased the cost of business, it can be said that the business climate is relatively bad.

The rigid rise of cost and the further shortage of resources have posed severe challenges to the clothing brands.

"One day, three provinces" is a consistent business attitude in sage's steady development.

The market environment is changeable, and the development of enterprises is like "sailing against the current". In order to adapt to market changes, San GIO no longer insists on its inherent business mode. Brand upgrading is a top priority.

To help San GIO achieve brand upgrading, the behind the curtain is the famous Quanzhou Wuhou enterprise planning Co., Ltd.

Mr. Hou Changwu, the head of the company, has also served as general manager of San GIO company. Hou Zong has been engaged in brand management for nearly 20 years, and is known as "brand master" and "never miss president coach".

He said, first of all, for San GIO, upgrading can promote standardized operation.

Every business has a natural growth period. A simple example is that when children grow from five to ten years old, clothes are no longer suitable when they are five years old. At this point, it is necessary to choose the clothes that suit themselves.

Enterprise upgrading is also the case. When an enterprise grows to a certain stage, it is imperative to carry out a "replacement".

After the replacement, enterprises will have new development space after upgrading.

Secondly, for the market environment, the significance of enterprise upgrading is not to be underestimated.

With the fierce competition in the market, the old and inherent business models are not enough to lead the enterprises in a completely new market.

With the development of the market, enterprises can take corresponding measures to adapt to the market changes and make great progress. Upgrading will be a top priority for the development of enterprises.

After upgrading, the competitiveness of the enterprise has been greatly improved. Other enterprises have to upgrade their enterprises to ensure their competitive advantages, but they are missing the opportunity.

As a result, the competitive structure of the industry will achieve a significant remolding, so that the market will enter a more stable, healthy and high-level state.

San GIO needs upgrading, striving for pformation and looking forward to expansion. It is not a single link, but extends to every link in the operation of the enterprise. From the beginning of material selection to the final sale and after sale service, every aspect must be strictly controlled so that the market can truly feel our pformation and upgrading.

In view of the upgrading and pformation of enterprises, San GIO's efforts include upgrading the "hard power", grasping the "soft power", commodity research and development, talent pool, and introducing modern enterprise management mode.

San GIO is not doing the surface work. It is changing from business mode pformation, brand positioning, brand image, advertising promotion, terminal operation and so on. All work is upgraded on the basis of the original resources, learning the successful experience of the same industry for our own use, forming its own unique enterprise style and terminal profit mode.

We must enhance "hard power", such as modern equipment, factories and other hardware facilities.

San GIO is constantly introducing advanced production lines from Europe and Japan. On the one hand, it improves production efficiency and improves product quality; on the other hand, new equipment is more environmentally friendly and less carbon, which meets the requirements of sustainable development.

The company now has a large scale industrial park. At the same time, it plans to continue to expand the factory building, and separate production and marketing from reality, and move the company's operation headquarters to Shishi clothing city, Shishi headquarters building, in order to closely integrate the market and create a more benign business environment.

Cling to "soft power", corporate culture is the sum of management thought, management method, management theory, group consciousness and corresponding thinking mode and behavior standard formed in the long-term production, operation, construction and development of an enterprise.

It is a cultural tradition and constantly innovated behavior that the leadership of the enterprise has always followed. It embodies enterprise values, business philosophy and behavior norms, and penetrates into every field of the enterprise.

San GIO will comb and upgrade the enterprise culture from the enterprise concept, business philosophy, corporate image, management concept, brand culture and so on, so as to make it more consistent with the modern enterprise operation mode and lay a solid foundation for the healthy and stable development of the enterprise.

Corporate culture should not be just an empty slogan. It should be the blood of an enterprise, flowing in every corner of the enterprise and supporting the overall operation of an enterprise.

In terms of talent reserves, San GIO has introduced high-end design talents, dedicated to the research and development of new products, and opened up a new pattern of products.

The key of clothing brand operation is product research and development. Product is one of the lifeblood of apparel enterprises. Only by showing alienation in business, it can stand out among many garment brands, and then attract consumers' attention.

However, the current situation of Chinese garment enterprises is low level of product research and development, weak ability of independent innovation, and serious homogenization of products.

As a brand clothing company with a history of more than 20 years, Saint GIO menswear pays special attention to the independent research and development of products and the independent innovation of products, so as to enhance the added value of products, so as to drive the pformation of San GIO men's clothing into independent innovation of products.

Of course, in all aspects of the enterprise, we need to pay attention to the introduction of talents, so as to achieve balanced development of all links, and there will be no short board.

In addition, talents are not only imported but also trained. Companies often carry out various training activities in order to cultivate talents in all fields. According to their expertise, they can tap the potential of each individual to maximize their value and create value for enterprises.

In terms of management, in order to ensure the stable operation of enterprises, a sound management system is needed to reduce the potential risks that enterprises may encounter in the development process. In order to make production, supply and marketing finance, research and development, quality control and labor and personnel affairs, San GIO has developed a more mature, more detailed and more effective operation mechanism to achieve brand take-off.

As a saying goes, the summit is just a comma of life. Galloping is the habit of flowing blood. We hope that the ship of San GIO can go steadily and further away.

Able to put up a banner on the world stage of clothing brand, and catch up with the wind.