China Leather Association Awarded The Title Of "China Shoes Capital And Safety Shoes City" In Ruian.

According to reports, the China Leather Association has officially issued a document that agrees with the title of the "special zone of Chinese shoes capital and safety shoes city (Ruian)".

This is Ruian's "China".

After the production base and "China (Ruian) famous rubber shoes city", another brand name card of footwear was acquired.

It is understood that in 2011, the output of safety shoes in Ruian reached more than 33 million 120 thousand pairs, with a total sales value of about 2 billion 450 million yuan, accounting for about 50% of the market share of similar products in the country.

Among them, 240 thousand and 900 pairs of exports, exports of more than 350 million U.S. dollars, ranking the same in the country

First.

Products are exported to Europe, South Africa, the Middle East, South America, Southeast Asia and other regions.

In terms of product quality, the export unit price exceeds US $20, accounting for 45% of the total export volume, and some products export unit price even up to 50 US dollars.

The safety footwear varieties are also increasing year by year, changing from a single safety function to a recreational sport to the development of high technology content, portability, comfort and versatile functions.

Chen Zhongwang, Secretary General of the shoe leather industry association, said that as early as 2010, they began to declare the work of "China Shoes Capital and safety shoes city (Ruian)". In April this year, they formally applied to the China Leather Association. In mid July of this year, they passed the appraisal of the China Leather Association evaluation expert group.

The safety footwear industry is one of the main economic industries of the footwear industry in Ruian. It has developed rapidly in recent years, and the scale of the enterprise has increased from 2 in 2001 to 42 at present.

The gradual improvement of relevant labor laws and regulations in Europe and the United States has brought great business opportunities to the safety footwear industry in our city.

For example, foreign construction workers, even if they are wearing a piece of glass, must wear safety helmets and safety shoes, and after 3 months wearing safety shoes, they must re test the safety performance of shoes. If they are damaged, they must be renewed.

At the same time, domestic enterprises' demand for safety shoes has begun to show a significant upward trend.

Chen Zhongwang confidently said, "at present, the annual demand for safety shoes at home and abroad is about 96000000 pairs, which is a sunrise industry."

The responsible person of the China Leather Association expressed the hope that Ruian should make persistent efforts to make good use of this "national name card", and suggested that we should intensify the brand building, consolidate the market position of the leading safety footwear enterprises, pay attention to the adjustment of product structure, expand the functions and uses of the products to the high technology content, high added value and multi-functional development, actively expand the domestic market, strengthen the cultivation and construction of domestic sales channels, integrate all the resources of the government and enterprises, give full play to the advantages of industrial brand aggregation, and optimize the industrial competitiveness; and the government and enterprises should increase publicity efforts to improve their competitiveness.

To speed up the healthy and orderly development of Ruian's safety footwear industry.