The Third Beijing Wangfujing International Brand Festival Opens

September 15th 18, the third session

The international brand festival will be held at the Golden Hall of Beijing Hotel.

The Golden Hall of Beijing Hotel is full of lights and guests. The 11 day of the third Beijing Wangfujing international brand Festival is solemnly opened.

Lin Wenyi, vice chairman of the CPPCC National Committee and Deputy Secretary of the Beijing Municipal Committee and acting mayor Wang Anshun attended the meeting.

In order to implement the strategic plan of "building a world city and building an international business center" proposed by Beijing, implement the overall development requirement of Dongcheng District's "building an international and modern new east city" and the overall strategic plan for the twenty year development and the "12th Five-Year plan", make clear the overall position of Dongcheng District as the "capital cultural center area and the window area of the world city", and give full play to the role of the Wangfujing world card. With the support of the Ministry of Commerce of People's Republic of China, the Dongcheng District joint Beijing city related departments will co sponsor the third Beijing Wangfujing international brand Festival.

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Around the theme of "international brand and world city", three major sections and nine activities will be launched through various forms of forum discussion, negotiation, meeting and exhibition. The aim is to further enhance the visibility and international influence of Wangfujing, so as to provide an opportunity for Wangfujing to become a world-class business street.

In this forum, the relevant leaders of the Ministry of Commerce and Beijing, representatives of international and domestic brand companies, representatives of famous international and domestic retail business enterprises, representatives of the international friendly urban areas, and famous experts and scholars will gather in Wangfujing to further enhance the reputation and international influence of Wangfujing through various forms of forum discussion, negotiation, meeting and exhibition.

Cheng Hong, vice mayor of Beijing, congratulated the Beijing municipal government on the holding of the brand Festival and welcomed the guests attending the brand Festival.

As one of the most influential traditional commercial blocks in Beijing and even China, Wangfujing has become a business card for the opening and prosperity of the capital business, she said.

Through the successful holding of the first two brand festivals, we have established a high-end platform for international business brand communication and cooperation, showing the world a new image of the capital Beijing and Dongcheng District.

Beijing will closely follow the branding of business development and the internationalization trend of brand development, make full use of the foundation and advantages of the trade area, and strive to enhance the brand aggregation and influence, help to create "Beijing service" and "Beijing create" brand, and provide strong support for Beijing to become the center of international trade.

At the ceremony, Lin Wenyi, Wang Anshun and vice minister of Commerce Jiang Zengwei jointly launched.

Special effects, the third Beijing Wangfujing international brand Festival officially kicked off.

This brand festival activities use the "world card" of the Wangfujing to build up a high-end platform for international commercial brand communication, exchange and cooperation, and gradually build the Wangfujing international brand Festival into high-end, branded and internationalized brand activities, attracting high-end brands at home and abroad, and gathering Chinese and overseas brands, enhancing the brand aggregation, promoting the landing of investment projects, expanding domestic demand, stimulating consumption and promoting regional economic development.