Why Can'T The Clothing Industry Of Fuding "Afford To Hurt"?

Reporters learned from the Fuding Municipal Bureau of industry and commerce, Fuding city this year

The total number of retail stores is 1265, of which, as of this year, 155 new shoe and clothing stores are being sold, and 127 have been cancelled. The average number of shops is closed for 1 days. In 2011, there were 280 new businesses, 323 of which were cancelled, and two stores a day. In 2010, 278 new shoes and clothing stores were sold, and 209 stores were cancelled.

In addition, there are only 5 registered brand shoes and clothing stores in Fuding this year.

Some businessmen in Fuding say they plan to build a brand clothing street in Fuding city to deal with the increasingly severe market of garment industry. At present, the construction plan and design effect map have been released.

So what makes Fuding's clothing industry so bleak and hard to keep up with?

Consumer dissatisfaction

Clothes are expensive.

"At present, there are not many brand shoe and clothing shops in Fuding. There are relatively few customers to choose from, and there are no professional places for customers to shop, such as shopping malls, brand streets and so on."

Some brand

Chen told reporters.

Many Wenshang businessmen in Fuding say that although Fuding's economic development is quite different from that of Zhejiang's similar cities, its consumption level is very different.

Therefore, Fuding actually has a large consumer market, but because it can not provide specialized, large-scale consumption places, which leads to many local customers outflow.

Compared with the counties (cities) in Wenzhou, professional clothing is everywhere.

It is understood that, in fact, many businesses have long seen this market, but some well-known brand clothing business, often come in spirits, either disappointed or sad.

Why is that?

"The costumes in Fuding are more expensive, compared with the prices in Fuzhou, Quanzhou, Wenzhou and so on."

Mr. Li said that Fuding's brand clothes were rarely discounted, and many brands such as Fuzhou and Wenzhou were often discounted, and there were many kinds of choices. Therefore, he would rather take a trip to the field for a couple of sets of clothes every other time.

The reporter interviewed ten digital consumers randomly, most of them thought that the price of clothing in Fuding was generally higher.

Even consumers say, "in addition to specialty stores, when buying clothes in other clothing stores, the price is cut at least half of the price of the business."

Businessmen complain

Store rents rose quickly.

Shopkeepers complain that clothing stores are gloomy and unsustainable, while consumers shout the price is ridiculous. Why is the price of clothing in Fuding so high?

"All of our bosses are working for landlords."

Tsai Chang, a clothing store, played a joke on the mystery. The high rent of the shop has made many clothes shops run their brains.

According to the survey, in recent years, the rental of Fuding clothing stores, especially the area along the South Road, has been raging.

In the past, the rental contract was signed once in 35 years, and the rent was also raised in a certain proportion. Now most of the shop rents are signed in a year. Rent is almost the same as the landlord.

Take Zhejiang Cangnan as an example, the rent of a clothing store is generally less than 100 thousand a year, while the rents in Fuding's South Road area are two or three times higher than that in Cangnan.

"High rent means high cost. Every time the store is relocated, it is necessary to redecorate the storefront. At least a few tens of thousands of stores will be renovated. If a year goes by, the landlord will have to raise the rents. Do you want to continue your business or change your place? In other places, the money before the repairs will be wasted. If you want to continue to operate, the rent increase means the cost is increased, so the goods will have to rise in price, but then consumers will have an opinion, which will enter a vicious circle."

Chen said.

In addition, with the rise of the online shopping era, many post-80s and post-90s consumer groups like to go shopping online, not only cheap but also convenient.

Chen said that this brings great impact to ordinary clothing stores. Although brand clothing dealers usually sign agreements with manufacturers, they require that the clothing of the season can not be sold online, but in fact it will also be affected. These are also making Fuding's garment industry worse.

What should I do?

Businesses want to form a brand to wear a street.

"Alone, the clothing industry is hard to survive."

Chen said that they plan to build a brand clothing street in Fuding city and jointly establish a group of 70~80 brand businesses to create a professional shopping place in accordance with the uniform decoration mode to form a market effect.

At the same time, we can negotiate the rent with the landlord through the form of Baotuan so as to achieve the purpose of uniform rent and cost reduction.

Many businesses say that with the rise of online shopping, some cheap and affordable two or three flow garments can be purchased online.

Therefore, as a physical store, only by taking the branding way and forming an overall business circle, can we create a good, comfortable and convenient shopping environment for consumers to attract consumers.

In addition, compared with the Internet, clothing stores have lost the price advantage. Only by improving the service level of clothing stores and building a professional sales team, this is the "internal strength" of clothing stores in an invincible position, and it is also an advantage that online shopping can not achieve.

Chen said in the Wenzhou area,

Shops have many policy support in tax revenue, regardless of tax rates and tax items, there are many preferential policies.

If Fuding's clothing stores can get government support in this area, they will lighten the burden on these industries.