Exploration Of The "Butterfly" Road In The Chongqing Monument For Liberation Business Circle

　　 Monument for Liberation business district It has been rated as:

China's ten new landmark business district;

Famous commercial streets in China;

National characteristic cultural square;

China's headquarters economic research and development base;

At the fourth China International Finance Forum held in Shanghai, the central business district of Monument for Liberation was awarded the title of "2007 China's most investment value CBD".

In 2010, Monument for Liberation CBD allied itself with the 13 famous streets in the world, including the Manhattan business district, the Champs Elysees street in the United Kingdom and the Oxford street in England, and released the first world consensus reached by 14 famous international business streets.

In 2011, Yuzhong district was awarded "2011 China's best commercial environment city".

2012 China Beijing international science and technology industry exposition, Monument for Liberation CBD won the "China's most growth potential of the central business district" title.

In 2012, Yuzhong district was awarded the first batch of China's "e-commerce demonstration base" issued by the Ministry of Commerce.

In June 22nd, GUCCI, a luxury brand in Italy, was officially opened in the flagship store of Golden Eagle wealth center in Monument for Liberation business district. Its storefront is divided into two storehouses, covering 800 square meters. clothing Shoes, hats, leather goods, including the GUCCI full range of products, fully synchronized with Europe.

Honor represents glory

"Butterfly Effect" triggered by a name list

GUCCI in Monument for Liberation Liu Qiang, Secretary of the Yuzhong District Committee, seems to be another masterpiece of the upgrading of the Monument for Liberation business circle.

"There are two international brands of LV and GUCCI in a business circle, which are relatively rare throughout the country. I believe that the cohesion and radiation force of Monument for Liberation, the oldest commercial core area in Chongqing, will enter a period of rapid development. Liu Qiang said that in the past, the first line brands were invited to visit Yuzhong and settled in Yuzhong, and the brand leaders often declined politely for no reason. Now, with the improvement of Yuzhong's urban image, the brand of beachbound Monument for Liberation has come unchecked, and Monument for Liberation has become a favorite of many international brands.

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Today's Monument for Liberation has more than 180 internationally renowned brands. The starting point for so many big brands began in 2006, when a famous "watch knife" Rolex entered Monument for Liberation. According to media reports at that time, in Chongqing, watches with about 100000 yuan each sold more than 20 in 2006.

"This shows that luxury goods have begun to have a market in Chongqing." Zhang Lin, member of the Standing Committee of the Yuzhong Provincial Committee and director of the CBD Management Committee of the Monument for Liberation, said, "with the entry of many luxury goods, Chongqing needs a high quality business circle. There is no doubt that Monument for Liberation has the strength of heavy commercial history and strong business atmosphere.

Since then, the Yuzhong district and district governments have implemented a series of upgrading measures for Monument for Liberation: take the idea of "cage changing birds" as the core, implement the carrier construction, create infrastructure, and guide the operation of the enterprise market through the guidance of government formats. When the new shops were settled in one family, the regional aggregation effect of the famous brands began to appear. Following Rolex, OMEGA, Cartire and other high-end watches and jewellery flagship stores were gradually settled in Monument for Liberation. Giorgio Armani, Burberry, Ermenegildo Zegna and other international cards also came to the top.

Beginning with the adjustment of the original single store, the experience in the adjustment is gradually adjusted to the whole building and the whole street, and the "cage changing bird" in Monument for Liberation is more and more smoothly.

"Cage for birds" has a strong vitality.

In addition to the strong support of the Yuzhong district and district governments, another important factor in choosing Monument for Liberation is that it is a mature business circle integrating commerce, commerce, tourism and culture.

According to statistics, at present, 90% of the domestic financial institutions in Chongqing, 2/3 of the foreign banks in Chongqing, the insurance institutions, the world's top 500 enterprises, and the foreign consulates in Chongqing are all located in Monument for Liberation. A large number of white-collar workers and gold collar workers work here. They agree to "big cards" and consume "big cards". However, for Monument for Liberation, high-end consumption is not the only choice. Monument for Liberation's positioning is always a wide audience. It is Chongqing's favorite and most enjoyable place.

"Changing cage and changing birds" is not entirely in addition to the old exchange, but for different consumer groups to implement a set of "business circle adjustment and upgrading mode". As Tang Yingyu, head of Yuzhong District, said, "we should combine" tailor-made "with" cage changing birds ", develop high-end and intensive development, and make big articles on small plots. Times Square, metropolis, Golden Eagle wealth center will continue to build in the middle and high-end; Pacific, NOVO, sun and moon center 3, "targeting" the trend of people, committed to create fast fashion, personalized business; and Mrs. Kim, Chiba, Chung Bai, the new century and other local brands have also been protected and guided, they have been upgrading on the basis of the original, and strive to better service and more elegant consumption environment and many domestic and foreign brands competing with the same table. "3"

At the same time, many cinemas, various grades of hotels and diversified catering patterns are also taking shape. The rich formats promote the continuous growth of the total retail sales of consumer goods in the Monument for Liberation business district, while quietly making the proportion of attracting consumption much higher than that of nearby consumption. Monument for Liberation's own vitality and development force are gradually increasing.

At the end of 12th Five-Year, the pattern of "one mind, four doors" appeared.

"The Monument for Liberation pedestrian street has been built in the early 1997 only to facilitate the shopping of the public. To the initial establishment of the" four hearts and one mind "pattern, it has gone out of a commercial circle. Among them, the operation of the market is important, but the scientific planning and guidance of the government is also an indispensable force. Tang Yingyu said that in the future, for the increasingly rich format, Monument for Liberation has meticulous planning, "one mind, four doors" pattern will provide geographic location guidance for all kinds of businesses in the future.

"One heart" refers to the Monument for Liberation at the center of the pedestrian street. The four doors refer to the 4 pedestrian streets, which are the National Road, the civil rights road, the northern section of Zou Rong road and the southern section of Zou Rong road. These 4 pedestrian streets will play different roles in the future.

The pedestrian street between Chongqing Times Square and InterContinental Hotel will be ranked as "big brand". At present, there are 34 top international brands gathered here. By the end of 12th Five-Year, there will be about 10 additional brands.

Zou Rong road southern section will create a series of elegant, elegant boutique shops, including clothing, catering, bags and so on.

The direction of the civil rights road is a "fashionable Street". More than 20 international fashion brands or restaurants that have never appeared in Chongqing will be settled in Yingli IFC international financial center. At the same time, the department stores such as sun moon center and NOVO will also become more fashionable.

The northern section of Zou Rong road has become the welcome avenue of Monument for Liberation. Apart from commerce, the Cathay Pacific Art Center will add many "Arts and crafts" to Monument for Liberation, and the large green parks left aside will also provide a good place for leisure for the public.

In addition to the Monument for Liberation business circle, Yuzhong district during the "12th Five-Year" business development also has a clear way of thinking. The area will focus on the strategic positioning of "one zone and one base". In line with the overall requirements of "inland Hongkong" urban ideal and "Chongqing's leading and leading west", we must adhere to the general requirements of spanformation and upgrading, innovation and development. By developing big industries, catching large projects, supporting large enterprises and shaping big brands, Chongqing and even the upper reaches of the Yangtze River will be basically formed as the core business area, the domestic and foreign trading platform to promote the economic development of the southwest region, the image symbol of the modern commercial culture of the international metropolis, and the high-end fashion leading shopping mall.

It is estimated that by 2015, the total sales volume in Yuzhong will exceed 330 billion yuan, the total retail sales of social consumer goods will reach 80 billion yuan, and the number of international famous brands will exceed 200.