61 Children'S Clothing Will Often Be Increased By 10 Times.

"61 before shopping, buy a skirt for your daughter, no hard guy in your pocket." Nowadays, hundreds of pieces of children's clothing are very much impressed by Ms. Zhang. Analysts at the China Business Productivity Promotion Center said that the multi-agent system that had been formed over the years has led to the sale of a garment from the factory to the counter in the middle, and the gross profit increase in each link is currently around 15%.

Today's children are also the apple of their eyes. Parents should buy their children more expensive. The business is to use parents' psychology to sell several times or even more than ten times the cost price. This is really "fat merchants, bitter parents".

Buying children's clothing, mother's heart is "overwhelming."

Recently, Ms. Zhang, who works in a media company, wanted to add some skirts to her daughter. I didn't think she was surprised when she went to the mall to turn around. "It's nearly a thousand pieces," she said. At that time, with her 5 year old daughter, Mrs. Zhang appeared very calm on the surface, but in her heart she was in great trouble. "If I buy a few skirts, I will lose my salary for one month."

Yesterday, reporters in the morning sun department store Oriental Plaza Shop "paw in paw" children's wear brand shop to see, now the price of children's clothing is really heartache. Reporters saw a small skirt up to 898 yuan, reporters saw the weight to weigh up, the clerk recommended another skirt, and then look at the price tag, also as high as 598 yuan. Although it is a Korean brand, it is produced in a town in Gaoyou, Jiangsu, according to the signs. If this is not what it is, some luxury brands have launched a series of children's wear, and a small windbreaker will cost nearly two thousand yuan.

"Why is it so expensive?" some parents question. A children's wear salesperson explained that the cost of good children's clothing is higher than that of adult clothing from the aspects of material selection, processing and testing. The products used for children are more fastidious in choosing materials, and they should pay attention to environmental protection, health and technology, such as printing and dyeing, such as formaldehyde content, pH value and so on.

Famous brands increase their price by 10 times.

Liu Cheng, an analyst with the China Business Productivity Promotion Center, told reporters that not only is the children's clothing, but the multi-layer agent system that has been formed over the years has made a garment from the factory to the counter, and has experienced multiple agent sales links in the middle, and the gross profit increase in each link is currently around 15%. For example, he said, a T-shirt with a cost of more than 20 yuan, leaving the factory for about 30 yuan or so, has been spanferred to the provincial agent. It may have turned into 50 yuan. When the agent reaches the municipal level, the price has risen to 80 yuan. The price of the final retail terminal will be determined by the brand popularity. The general brand may increase its price by about 5 times, that is, 6 times the price, the famous brand can even reach 10 times, and the international top brand is more than tens of times.

And some high-end children's clothing brand high price is a normal. These brands need to maintain a continuous climb in price to ensure their high end, while the slow price will be eliminated by the market. According to her research, according to her research, the cost of labor, logistics, warehousing, advertising, channel construction, shop rents, water and electricity is rising, and clothing sales prices are rising. "The rent of shops is the most obvious, and has increased several times in the past two years," said Hao Dongyang, according to her research.

Can we give children to their children?

High priced children's wear has left parents crazy. There are a lot of people who complain on micro-blog: as long as the children want things, clothes, toys, no matter how expensive, they are bought, even if their parents hesitate, as well as Grandpa, grandma, grandma and grandpa.

Dr. Hao Dongyang, a Chinese business productivity promotion center, said that in fact, there is a paranoid consumption concept for parents: giving children the best of everything. And the business is to seize the mentality of parents, and constantly push up the price of children's clothing.

But there are sensible parents. Ms. Cai is one of them. She said that it is unnecessary to spend money on clothes for children, because children can not wear them very soon. Children's clothing is comfortable and clean. "Buying brand children's clothing suggests a lower discount for off-season purchases, which will save a lot of money." In addition, Ms. CAI has another suggestion. In fact, friends and relatives can come to "second-hand children's clothing Solitaire". There are also suggestions on micro-blog that you can save yourself by buying clothes and tailoring shops.