Yuan Jifeng: To Be A Scholar Entrepreneur

Yuan Jifeng is an entrepreneur with white hands and light family. He is CEO of Hangzhou ebbs children's products Co. Ltd., his thin face, wearing a pair of golden edge glasses, a typical scholar's appearance, always smiling lightly, and ten fingers cross and gripping from time to time.

He smiled awkwardly, "a little nervous."

Yuan Jifeng, born in 1984, was a famous "Uncle" in the university age.

It is such a poor talker. In the past 6 years, it has started from 600 yuan, and now has a Ebers children's products Co., Ltd. which has an annual turnover of 50 million.

How did he do that?

A shy and strong Secretary of the League branch

Yuan Jifeng's hometown is in Cixi, Ningbo. His parents are farmers in plastic business. He says he studies very hard. He often gets up at night, spends more time studying than others, but his grades are not good. He has been back for a year in high school, and then he was admitted to Zhejiang Gongshang University in 2003.

Many college students like to play games. Yuan Jifeng occasionally goes crazy for a few days. But most of the time, he is busy being a league secretary and busy with business. His classmates can only see him in class.

In the four years of his university, he had 4 courses to make up for exams, including professional courses and insurance, which was the only one in 4 classes.

After graduation, he could have been engaged in financial work, but he did not act according to his family's wishes.

When I was a child, I saw the hardships of my parents doing business. He finally went on this road.

The first batch of online shopkeepers

In 2004, Yuan Jifeng was the first online shop owner to start his own business online.

What he did was to buy a short seller, find the source, sell it and get the Commission.

In 3 days, he opened an online shop and bought it online for two days.

He was one of the people who took pictures in real time and put them in the shop.

He came in from Guangdong with a camera, 60 yuan, 100 yuan to sell, not much capital, 10 times each time.

He thought it would be interesting to buy short sales, low cost, and earn money.

The shop is very hard, usually late at night, and he is still testing and packing the camera.

In order to save Internet access, it is usually on or off.

Otherwise, the net fee of two hundred or three hundred yuan per month will be distressed if things are not sold.

Because he often stays in the middle of the night, he says the habit of not taking a nap now is "training".

He did not encourage entrepreneurship in universities, which made him somewhat rebellious.

Many of his classmates did not know what he was doing outside. He only knew he had opened an online shop.

Over the years, he still felt "this is a pity": people do not understand, do not recognize you, you will feel lonely.

Why is it so hard and insisting that in addition to making money, he said that Internet sales might not be face-to-face, which coincided with his introverted and unwanted character.

Don't like to be like others.

In the early days of his career, Yuan Jifeng used his dormitory as a warehouse, and his roommates stacked the trunk together to make room for him to pile up the goods.

He said he had always been grateful to his roommates.

Later, he rented a room at Wen Hui Garden in Xiasha, which was 350 yuan a month.

There are also a senior girl who sells bags on the Internet. The scale is very small. Now they still keep in touch with each other. I heard that they are already selling several bags online.

At the end of 2005, he had a little savings and wanted to buy a member of the Alibaba to do foreign trade business.

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40 thousand yuan annual fee, a partner want to partner out of five thousand.

He was afraid that the bank remittance would be lost and he sent the money to Alibaba financially.

After the end of the year, the students said they had to take the postgraduate entrance examination, but they did not do it. They withdrew 5000 yuan.

He struggled for a week and wondered whether he would refund Alibaba 40 thousand yuan every day.

In those days, 40 thousand yuan was more important to him than the current $45 million. After a week's thought, he decided to go it alone.

In March 2006, he went to Hangzhou's garde square to register the "industry and trade Limited Hong Kong Company", which is the predecessor of Hangzhou AI Beth children's Articles Co., Ltd.

Many people say that foreign trade is difficult to do, usually 3 months to make profits.

He received a $52 thousand order in less than a month.

The annual fee of 40 thousand yuan is earned.

To date, he still remembered that day was April 26, 2006.

That year, he took 4 million of the order, earning 2.3 million yuan.

New product will let daughter try.

He used to do a lot of business. When he was senior, he concentrated on making baby strollers.

Affected by this, Yuan Jifeng also rented the high-rise residential building near Zhaohui Road, with a monthly rent of 4000 yuan, and he had two or three employees.

In the past, the sales volume was small, so we could only take the tail stock of the manufacturer.

Later, foreign trade has taken a big step, and the "control" of suppliers has become larger and bargaining power has been increased.

In addition to acting on some brands, he created his own brand "Kai De Shi", an English trademark kidsmile, literally plated as "smile of a child", designed by himself, looking for factory production.

"In those days, LOGO with an English trademark was obviously better to sell."

He said.

In October 2008, Hangzhou Beisi children's products Co., Ltd. was established in Binjiang. It mainly designs, produces and sells baby carts, beds, seats, toys and other products.

Acting at home and abroad

Sales of related products began to enter the domestic market.

He said that the domestic market of children's cars is rather chaotic, and more and more people are shopping online, but they are very sensitive to prices. Baby strollers are consumables such as steel pipes and rivets, and the quality of low price is difficult to guarantee.

Young parents in China demand light weight, full function and good workmanship for carts. Generally, they can accept hundreds of yuan.

And the good carts abroad are hundreds of dollars.

There are more low-grade products in the domestic baby trolley, many small factories do, the price is very low, but the quality is not good.

Costs less than 500 yuan can not be done well.

He said he would rather lose his own business than do anything against conscience and sell inferior products.

He insisted on taking the middle and high end line, not fighting price war with others, not pricing at the expense of quality.

"Especially after being a father, this feeling is very strong."

When the baby dining table has not yet been tested in China, he has worked out the enterprise standard according to the EU standard.

"My daughter has just learnt to walk, and many of her new products are being tested by her.

How can you sell your product if you dare not let your child use it? "He said.

Of course, he also asked his daughter to use more than ten thousand yuan of foreign brands.

"Only when we use it do we know where people are good."

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Not suitable for open shop

In April 2009, he opened a one-stop infant product store called "Kai de" in Binjiang, Hangzhou, with an area of more than 700 square meters, selling products from pregnant women to 6 year olds in the store.

"There are more than 8000 varieties, but the products are not comprehensive enough, lacking many services, and it is not a one-stop in real sense."

His ideal one-stop store should be similar to Yintai department store, which not only provides all the products from pregnant women to infants, but also includes early education, preschool education, infant photography, children's play center and other related services.

Abroad, the urine is not wet and milk powder is sold in the drugstore. If the domestic baby shop does not sell milk powder or diapers, it will not attract popularity, and the children's car and bed will occupy a large area, so it is not suitable for a product to open a physical store.

Opening a physical store is a big investment. The loss is mainly for showing the customers.

Last year, he got on the horse.

This year, we need to make radiation protection clothing.

In the future, we need to march forward.

。

Now the company has an annual turnover of 50 million. He wants to make one hundred million in one year and then move forward to 35 billion.

To do this, the domestic leader is a good boy in Kunshan, Jiangsu. It has a history of 30 years.

"They are mainly foreign trade, I am not optimistic about foreign trade, although foreign trade has helped me a lot."

He said he could take the "good boy" as a competitor, but the opponent would not regard himself as his opponent.

The ideal state is to help others start their own business.

He wanted to put the company down to ten years later when he was 37 years old.

"My ideal state is that if I am not in the company, it is all the same."

Then he can go to college, but not to take exams, travel around the world, and accompany his family.

From the point of view of doing things, he wants to be an investor, and he has a strong sense of commercial sensitivity.

They used to start their own businesses, and then invest in others and help others accomplish their dreams.

"You do VC (VC), you have to learn to see projects, find people, use this person to help you start business, this is the technical content."

He said that it can be fun to invest in many fields, to see different people, to do different things and to experience different risks.

However, after everything is done well in an enterprise, you have the capital to do this.

He said, "I am born with a lot of labour and I will not let myself go on."

"Chinese parents have a bad mind and want to exchange their hardships for their children's happiness.

If this happiness is not money can bring it? I would rather let my daughter understand how parents do things.

He said that he would give his daughter a good education, learn English, go out to see the world, do what she likes to do, do not want her to be a nerd, do not be so introverted.

If he had a lot of money, he would leave his daughter 20%-30%'s wealth and all the rest to society.

He said he hoped his relatives would give him more support, so he would be less stressed.

At the age of 27, he even thought of what he could leave behind after death, a good name or a bad name.