Shopping Malls, Supermarkets, Overlord Charging Accounts

Hong Kong manager, a marketing manager of a shoe industry in Fujian, Cai manager of a food business marketing center in Fujian, manager Liu of a building material company in Jiangxi, and Zhang manager, a milk powder enterprise in Sichuan, have described a shocking shopping mall to reporters in four.

Detailed list.

Inexplicable account opening fee

Zhang said, "I have been selling milk for more than 10 years, as a salesperson, as a regional manager. I have been dealing with supermarkets and stores. I have to face various mandatory fees every year."

It's full of them.

"The most inexplicable thing is the opening fee.

Want to follow

To do business, you must first send a gift.

Zhang said, for example, if a dealer wants to cooperate with a supermarket, he has to open an account.

According to the strength and relationship of dealers, the situation of collecting more and less revenue depends on the situation. Three thousand, five thousand, or ten thousand yuan, so even if we hang up the number in this supermarket.

Cai said, the cake industry is also the same.

For the first time, the first time for the first time to cooperate is to pay the opening fee.

According to the strength of the store's status, the opening fee varies from several thousand yuan to tens of thousands of yuan, and the most ruthless one is 500 thousand yuan.

"Of course, it depends on whether the supplier's own brand is strong enough and the sales volume is not big."

Hung manager said, "the same store, our sports shoes account for 30 thousand yuan, and for Nike, Adidas and other big brands, people may not dare to accept this money."

The helpless entry fee

If the account opening fee is a "stepping stone", the admission fee is "admission ticket".

According to the specifications, a single item "one ticket".

According to Zhang manager, in a large foreign supermarket, the entrance fee per milk powder is about 2000 yuan.

For example, baby milk powder is divided into 5 segments according to the age of infants, zero or one, two or three and four, and the products of each segment need to receive 2000 yuan.

We have more than 20 milk powder products to enter the supermarket, and the single entry fee is five or six yuan.

"There are so many stores in a chain supermarket that when you enter a house, you must buy a ticket.

There is no alternative to the overbearing and heavy burden of shopping malls.

Zhang said.

Hong manager told reporters that some stores also according to their store specifications, sales size to divide the level of entry fees, such as "flagship store" annual admission fee of 300 thousand yuan, "standard store" for 200 thousand yuan, "community store" 5 to 80 thousand yuan.

Liu manager disclosed that in 2006, the company signed a contract with a well-known building material store in China, and negotiated a specification product. The annual entry fee was 5000 yuan.

As a result, the building material store collapsed because of blind expansion and finally did not settle its own money.

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- the barcode fee that cannot be prevented

A commodity store must have a store code that can read electronic price information.

When you use the store code, you must pay the barcode fee.

Cai revealed that the common barcode fees in the food industry were 500 yuan to 1000 yuan, and 1000 yuan to 1500 yuan for each supermarket.

"What is more annoying is that stores sell" bar code fees ", and from time to time collect" decoding fees ".

Zhang said, if the product is not sold well or the delivery is not in time, the store will lock the bar code. If you want to sell it again, you must pay the decoding fee.

Better customer relations, gift giving to the purchasing manager, maybe save some money.

This kind of "lock code" is not public. He says that if you sell badly, it is not good. You can't enter his computer system to check whether the sales volume is in the last place.

Hung manager disclosed that the barcode fee is an important source of the profit of the store. If the supplier's goods are not sold for several months, the store locks the code and decodes, that is to say, the barcode fee will be charged again.

Sometimes the number of locks is several times a year, which makes suppliers uneasy.

"In 2011, our company only promoted new products, and the bar code fee in Beijing market was close to 8 million yuan."

Hung manager said.

- the exhibition fee of unwilling heart

The supplier opened the door, paid the entry fee, and put the bar code on the goods. Should he be able to enter the business? "That's not necessarily the case."

Zhang told reporters that shelves, stacks, shelves, goods placed in any position in the mall, have to pay the corresponding price, which is called display fees.

Liu said, regardless of whether or not to sell goods, on the shelves, each species has to pay two thousand or three thousand yuan, which means the cost of the rack.

Generally speaking, it is to give you a very small display area. If you want to have a large location, you have to pay for it. The better the location, the more expensive it is.

"The corner of the shelf, the location of the corner, allows the supplier to make temporary shelving, and the monthly rental of each rack is 800 to 1000 yuan, which is called the loading cost."

Cai said.

The stack is used for selling images on the shopping aisle.

Rent a 2 square meter large aisle seat, the monthly rent is 800 to 1000 yuan.

"Even if you put an advertisement on a supermarket post, you have to pay 500 to 1000 yuan a month."

Cai said, "to put it plainly, any space in the supermarket must be used to exchange interests."

"Good location, do you buy it or not?"

Liu said, according to the reason, we sent the "meeting ceremony" and bought "tickets". The shopping mall should provide a normal sales area. The money is really not acceptable.

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- the excessive rebate fee

As the main source of profit, the "rebate fee" is the heaviest burden for the supplier.

Hung manager told reporters that the rebate fee is also known as "unconditional contract return point", for small and medium-sized suppliers, there is no room for bargaining, and how much is sold by the store.

Liu pointed out that in 2009, the company signed an overall supply contract with an electrical appliance store.

Although no entry fee is required, the rebate fee required by stores is up to 23% to 25%.

That is, a unit price of 100 yuan of goods, after sale must be returned to 23 to 25 yuan to the store.

"In the food industry, unconditional contract returns are generally 7 to 20 percentage points of sales."

Cai said.

"The high proportion of return points and the ruthless profits of shopping malls make people speechless."

In the sports shoes industry, some of the stores have rebate fees up to 28% of their sales, plus other accounts, entry, shelves and promotion costs, the total amount to 55, Hong manager said.

The production cost of a pair of shoes is at least 40%.

In such a business environment, selling shoes is almost unprofitable. In fact, they are working for shopping malls.

The situation reflected by suppliers is confirmed from one side.

Mr. Huang was a sales manager of a large domestic electrical chain store two years ago.

He told reporters that the profit source of the shopping center was 20%, depending on various entry fees, bar code fees, shelves fees and festival fees, and the other 80% mainly relied on the rebate fees charged from suppliers.

Reporters learned that in addition to these common costs, retailers also charge a variety of difference fees, decoration fees, festival fees, promotion fees, clothing fees, the number of names is incredible.

If the above accounting expenses are only "unreasonable", there is still a kind of expense that can not be seen, which has crossed the red line of the law.

Unbearable commercial bribery

"According to the unspoken rules of the industry, the district managers responsible for our counter area have to deliver the red packets on time," Hong manager said.

In a shopping mall, it costs 3 to 50 thousand yuan for a company to use the red envelope every year.

If the supplier's brand is small and the relationship is not strong enough, the manager and manager of the store will become an inevitable choice.

According to Zhang manager, the district manager has great power to control the quantity of goods and determine where the goods are located.

"The king of hell is easy to see.

The failure to reach the target will directly affect the sales volume.

The number of red envelopes that our company gives to them is twenty thousand or thirty thousand yuan a year. If we compete with other brands, it may be one hundred thousand or eighty thousand yuan. "

Zhang said.

"Which purchasing manager can not be filial piety, send some cigarettes and wine, eat a meal, that is a regular thing.

There are three festivals a year. There are no fewer Spring Festival, Mid Autumn Festival and Dragon Boat Festival.

"If you don't give gifts, your products will probably lose their display positions," Liu said.

The order is the same. If you do not rush, the other party will not place the order in time. Your goods will probably face a vacancy frequently. "

According to a CPPCC proposal by the Xiamen Municipal Committee of the Democratic League in the first half of 2011, there were up to 17 items of unreasonable fees charged by some supermarkets and hypermarkets for cooking oil suppliers.

In response to the "hidden rules" reflected by the four suppliers, the reporter tried to contact Carrefour, WAL-MART, Suning Appliance and other famous stores for verification.

But many times dial Carrefour, WAL-MART China headquarters telephone, or no answer, or unable to contact the specific responsible departments; the e-mail sent to the past also disappeared.

Suning Appliance Company staff said that it is not convenient to interview relevant questions at present.