Starting From Scratch &Nbsp, College Students Earn More Than Two And A Half Incomes Over The Past Two And A Half Years.

In June 13th, Zhou Kaiying, a fashion design major in Jiangnan University, successfully passed the defense of her master's thesis. When she graduated from University, she was two and a half years old.

In 2007, Zhou Kaiying's classmate, Ma Teng, who was in junior high school at that time, practiced in TV station, and was recommended by his colleagues to get a chance to stage costume design. From fabric selection, style design, process production to final commissioning, he initially learned the production procedures and rules of the garment design industry. At the same time, Ma Teng found that most of the office workers in Jiangsu's Wuxi market were mostly Western-style clothes, with a single style and a dim color. They lacked the identities of their professional clothes.

Ma Teng, who has a strong interest in fashion design industry, has gradually begun to think of entrepreneurship. He started visiting entrepreneurs in the clothing industry, asked the faculty's industry prospects, and began to investigate customer needs.

In December 2007, Ma Teng and good at Clothing design Zhou Kaiying and Zhu Junyu, who are collecting resources from the Internet, have set up mctre Fashion Design Co., Ltd.

In 2008, as the only team in the 5 teams of Jiangnan University, they won the fifth "Challenge Cup" business plan competition in Wuxi Province in the first place in Jiangsu. Soon, Ma Teng was awarded the "Jiangsu province entrepreneurial star".

Looking back at the numerous halos on the top of the head, Ma Teng is more sensible now. "At that time, I wanted to do outsourced garment design when I was in competition. I thought it would be ideal. I think there is a prospect. The annual income should be more than one million yuan." However, this ideal blueprint, which was laughed at by Ma Teng at the time, "can be blown up", was gradually eclipsed by the company after running for several months. The company is in a state of being unable to make ends meet, and the order is not available. Only 100 thousand yuan to start the team, all the families have only 4 tables and two computers.

It's the experience of Marten's team that you get the experience from dealing with customers. Zhou Kaiying said: "once, we compete with several companies to make a clothing custom made by a real estate company. In order to let customers have a larger selection space, we made fifty or sixty effects in one week, and the fabric matching, style, technology and effect were adjusted according to the requirements of customers.

In the initial bidding, Ma Teng team failed to enter the competition, but the "iron triangle" was not discouraged. They took the effect map to produce samples for customers to try on, and after several rounds of persuasion, they finally moved the customers in good faith. "In summer, silk hair Fabric After rubbing, it is easy to adsorb on the human body. We take all the clothes back and dry them again, then dry them, press them to ironing, and then give them to the customers. Sometimes they sleep in the company when they are nervous. In this single business, Ma Teng team earned 3000 yuan. {page_break}

Experienced the pains of the beginning of the business, Ma Teng team gradually "number the industry's pulse". After graduation, the team members were rooted in the science and Education Industrial Park of Taihu new town, Wuxi. "We should first do business and set up entities, and the chances of success will be greater. Many college students start off because they are too far away from the market. " Yu Dinghua, executive deputy general manager of the National University Science Park of Jiangnan University, said that in recent two years, he has witnessed many college students' entrepreneurial team just landing on the market and "die on the beach".

"After entrepreneurship, it was discovered that the reality is very different from what was originally conceived. Only ideals and enthusiasm are not enough. We must not keep doors behind doors, we must constantly find customers, communicate with customers, keep an eye on the market, constantly adjust and identify goals." Ma Teng said.

Thereafter, Latest fashion Zhou, fairs and expositions, as long as they are important activities related to the latest developments in the industry, Ma Teng will meet with team members to meet customers and find partners.

"After being appraised as a star of Jiangsu Province, I visited the award-winning entrepreneurs one by one in the capacity of a little brother." Ma Teng said.

In addition, Ma Teng team also made fabric factories, processing plants, office buildings, Wedding dress Studio and so on are developing upstream and downstream partners. Now, their main business is expanded from professional wear in high-grade office buildings to leisure, wedding, stage costumes and business suits. From service outsourcing to clothing customization, and then to the graphic design that is being developed, the studio has always been around the garment, but the business field has been widening.

At the end of 2008, the turnover of the company reached 540 thousand yuan; at the end of 2009, the figure climbed to 1 million 120 thousand yuan. In the face of gradual business, the 3 shareholders agreed that only 1000 yuan per person would be paid each month, and the company would not pay dividends at the end of the year. And workshops, computers, clothing processing equipment gradually increased, a new Citroen car also stopped outside the company.

Ma Teng said, as a survival period of enterprises, can not be ambitious, "not because small bills do not do, first of all, to ensure that they will not be hungry, do not see what is eating grass, squeezed out is milk."

In order to survive, they do 10 sets, 5 sets or even a single set of clothes. In order to save money, they crowded the bus with hundreds of pounds of fabric.

Never elaborate and meticulously carve for extra gain. Once, a company that undertook the garment processing company took a fancy to the style they had designed, and specifically transferred the company's garment design outsourcing business to them.

The company has twenty or thirty entrepreneurial enterprises. "Most of us are outsiders, and are entrepreneurial enterprises. If we can share resources with each other, we can take a lot of detours. Even sitting down and chatting, sharing experiences, you can give each other some warmth and strength. Ma Teng said.

By the end of 2008, more than 20 science and technology enterprises in the science and Technology Park, including advertising, media, design, IT, animation, clothing and other industries, founded the Wuxi university student entrepreneurship alliance. "Through mutual support from enterprises in the alliance, our company's business volume has increased by 1/5." Ma Teng said.