The "Three Faces" Of New Media Marketing In Garment Industry

The "three faces" who are engaged in the new media marketing of enterprises, each face is made of double materials, and has double roles: the first face is capable of martial arts, which can command the military and command the band; second faces are external.

Conductor: both martial arts and martial arts are both rigid and flexible.

The first face of the "three faces" shows the true nature of the military masculine hegemony, and requires that the new media leader of the enterprise must do so.

The new media leaders need to be flexible, capable and able to adapt themselves to the management of new media.

The flexibility of new media is reflected in its freshness, entertainment, ease, tide and colorful characteristics.

So the head of the new media must train himself to be a respected conductor.

At this time, there is no sound, and you have the baton and your arm to flow, so that different musicians can use different musical instruments, play different notes, change the rhythm of time, publicize the perfect combination of personality and the whole, and finally play a piece of music that touches and attracts the audience.

In other words, those who are responsible for the new media need strong strengths and weak weaknesses. They can inspire, motivate and motivate your management teams or departments. They are both your army and your band. You can be strong and they can play the role.

You can Wen, they can also Wen.

The conductor of new media needs both military and martial arts, flexible and flexible, and military commanders are good at layout, arrangement, deployment, and Orchestra.

Controller

The second faces of the "three faces" are both publishers and managers. The image point is to be both an external spokesperson and a storekeeper. Sometimes there are high ups and highs, sometimes the hardworking of the people.

The release of new media information requires a comprehensive consideration of the enterprise, such as information content, information headlines, information objects, information carriers, and time to publish, diction and punctuation, because the content of new media takes place in a short time, tight rhythm, fast speed and quick response. A single mistake will attract the attention of the whole society, and even lead to serious consequences.

If the Jocie Guo incident caused the Red Cross eight magnitude earthquake, aftershocks continued, the consequences were heavy and unanticipated.

The publisher must pay attention to his homework before appearing.

First of all, publish the contents of the net, catch the fish, collect the fish, filter the content, and strictly export.

The main content of the release is health. It is responsible for the company, employees, customers and society. It is real, valuable, rational and constructive.

Publishers must also be good at expressing, good at public relations, communication, flexibility and dilute the crisis.

That's why he is a competent storekeeper. He knows what things are stored in the information repository, which are new goods, which are expensive goods, which need to be out of warehouse, which priorities, what to deal with and what to throw away.

For example, the new media executives of SIEMENS enterprises ignore the role play and adjustment of the publisher in advance, in fact and in time.

Don't wait until someone else gets on the street and smash the fridge, then slowly open your mouth to admit that the quality of the product is indeed a problem, passive pr.

Then the angry users broke up the second batch of problematic refrigerators, which is always passive.

There is only one face. The new media events are handled by the old media method. It is a good master to encounter the spring and autumn affairs.

Lead person

The third faces of "three faces" are the leaders. They need to be familiar with market research and skilled in management consulting.

Taking the lead is his keen insight, wide interest, attention to trends and responsive. He manages the new media team of the enterprise and the new media information released is built to meet the needs and changes of the business, market and target groups.

For example, in 2012, the world's first popular consumption trend was the "red carpet" from the East.

Department stores, airlines, hotels, theme parks, museums, and even cities and countries around the world have prepared red carpet for the new "God", and lust strongly lures the Chinese people to spend their money to stimulate the global economic recovery.

The famous brand has made a series of services and privileges for Chinese tourists and consumers, giving twelve points of attention and respect.

As a leader, we should study the market, link this trend with our business and service customers, provide valuable information through new media, speak with numbers and facts, and increase the reliable source and credibility of new media information.

It is far from enough to provide data and facts only.

Another role of the lead person is to be a good consultant, that is, how to efficiently and quickly disseminate information that you collect and filter and maximize the impact of these information on your target group, and to provide a communication plan on the basis of data facts.

For example, we should formulate new media strategy planning for enterprises, set up institutional organizations that adapt to new media development, recruit people with cross boundary experience in media, writing, public relations, activities and brands, and improve media management regulations suitable for their own enterprises.

For example, what is the most important information during the day? When is the best time to send out the work? Is it the way of people's commuting to work, or the office slack gap stage before and after meals? How much percentage of the total information of the company should the original information be taken? What percentage of the information about the celebrities and the Inspirations of the chicken soup are provided?

Only in this way, information from the new media will be a content supply chain and a value chain of interests, so that the target groups can be bundled and increased sustainably.