Foshan'S "Century Lotus" Is Being Snatch By Wenzhou Clothing Enterprises

Foshan famous celebrities have been snatch up to 28. The "ancestral temple" has been snatch by individuals or companies in Zhuhai and Sichuan.

The department recommends that local businesses combine products with culture.

Last week, Foshan "century Lotus" was

Coincidentally, we learned from the Foshan Bureau of industry and commerce that the Bureau's survey last year found that 28 of the most distinctive public resources in Foshan were registered as trademarks in some categories, and most of them were not public resources related parties or enterprises, including the ancestral temple, Nanfeng ancient kitchen, Huang Feihong and other scenic spots and celebrities, as well as Xiqiao textile, Dali aluminum profiles and other industrial towns, and even the economic tourism areas such as the thousand lights lake and the East China Sea.

Netizens are surprised:

CENTURY LOTUS became Wenzhou fashion brand

Last Thursday, netizens "professional private detective" posting, found that century lotus was registered by Wenzhou enterprises.

After enquiry, it was found that "

The netizen analyzed the advantages of a series of century lotus: "century Lotus" is a trademark with great potential. It can save a lot of advertising expenses and has high commercial value.

CENTURY LOTUS trademark is simple and unyielding, showing its vitality in a steady manner.

Century lotus is easy to remember.

The trademark has all the characteristics of a good trademark: it has

He regretted this: "such a good resource intangible assets may not belong to the people of Foshan, which is the consequence of Foshan people's ignorance of intellectual property rights."

Quite a few of them also lamented the "good minds" and "business sense" of foreign businessmen.

Related investigations:

Ye asked as an early pesticide spokesman.

In addition to the century lotus, Foshan's rich public resources have always been the "prey" of some domestic enterprises and individuals.

According to the special investigation report of the Foshan Municipal Industrial and commercial bureau, 28 most distinctive public resources in Foshan have been registered as trademarks in some categories, most of which are not public resources related parties or enterprises, including the ancestral temple, Nanfeng ancient stove, Huang Feihong and other scenic spots, celebrities, and other famous industrial towns such as Xiqiao textile and Dali aluminum profiles, and even the economic tourism areas such as the thousand lights lake and the East China Sea.

According to statistics, ancestral temple, Nanfeng ancient kitchen and Huang Feihong were registered trademarks in 12, 20 and 33 categories respectively. Among them, the "ancestral temple" was registered by individuals or companies in Zhuhai and Sichuan. In recent years, the "ye asked", which was flourishing in recent years, was registered by enterprises and individuals in Nanning, Lianjiang and other places as brand names of pesticides, disinfectants and clothing.

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Department recommendations:

Joint development of culture and Industry

Deng Guangmin, director of the Copyright Bureau of Foshan Cultural Press and Publication Bureau, said that in recent years, the local public resources in Foshan have been snatch and attracted the attention of the relevant departments.

He believes that local enterprises should have some knowledge of local cultural resources, and integrate their products with local cultural brands. They can not only play the role of cultural resources, but also promote them.

It is understood that the Foshan municipal government has promulgated the strategic plan for trademark development and implemented the strategic plan of intellectual property rights, so as to give full play to the leading role of brand economic development.

In this regard, the Foshan Municipal Industry and Commerce Bureau said that at present, 20 categories of "public resources trademarks" such as "Songgang peach blossom" and "Le An lantern" have been registered in batches. They have applied for registration of the public resources trademarks which have not yet been registered in the main categories, and have raised objections or disputes about the 4 trademarks such as Zhan Tianyou and Qian Deng Hu, so as to protect the latent economic development resources.