Dialysis On Nine Major Difficulties Affecting The Development Of Small And Micro Enterprises

Analysis: Six plights that affect the development of small and micro enterprises

Note: the development dilemma of small and micro enterprises has become an outstanding issue in 2011. In 2012, finding the cause of the problem and helping small and micro enterprises get out of the predicament is imminent. Speaking of reasons, many people can not help asking, is the reason why small and micro enterprises have come to this stage today? Are they caused by their own causes or external causes? If they all exist, are they big or external reasons? Combing the plight of small and micro enterprises can help us better analyze the problems.

Dilemma one: rising costs

The rise of various costs, such as raw materials, land and labor costs. In especial Spin In the past year, the price of cotton, which is the main raw material, has been unstable, which has seriously affected the production and sale of enterprises. According to statistics, the cost of production of most enterprises in 2011 was at least 15% higher than in 2010. Besides cotton price, cashmere, camel hair, silk and so on. Raw material Prices have not stopped rising, making many home textile enterprises characterized by cashmere quilts and silk quilts shouting "hard days."

Not only the price of raw materials has risen, but also the cost of labor has increased. After the Spring Festival of 2011, enterprises began to raise wages in order to retain workers and ensure that they started on time. Last year, the wages of home textile workers were generally raised by about 20% to 2000 yuan per month. According to the average monthly wage and subsidy raised by enterprises, the average increase of 400 yuan is calculated. The annual increase in expenditure of this enterprise is only about 8000000 yuan, and the increase of the "five risk one gold" pay base has increased by about 3000000 yuan per year. In addition, management costs have also been greatly improved. The rise of energy prices such as oil price, coal price and electricity price makes the operation and management cost of enterprises increase continuously, and only logistics cost increases by 30%. In summary, the cost of production and operation has increased by 10%~20%.

Such figures are quite helpless. The increase of operating cost means the improvement of product prices. market Extremely sensitive to price fluctuations. For export enterprises, because of the sharp rise of raw material prices and wages in China, many European and American orders have gone to countries and regions with low production costs, such as India, Pakistan and Vietnam. For domestic enterprises, the competition pressure of the domestic market is already large enough. If the price range is not controlled, enterprises will inevitably be squeezed out of the market and operating pressure will be greater.

Dilemma two: internal and external needs atrophy

Although many people have begun to forget the global financial crisis that broke out 3 years ago, exporters have always been unable to forget, because in their eyes, the financial crisis has not passed. In 2011, most exporters reflected that their biggest problem was the shortage of international orders. Some enterprises clearly received orders at the end of 2010, but for various reasons, in 2011, the foreign enterprises demanded that the products should be unsubscribed, and the products had already been produced. As time goes on, we can see that the inventory in 2011 will remain in 2012, and the enterprises can only clear up and sell. This backlog and sale will not be enough for the small and micro enterprises that have lost 35. Everyone laments that the impact of the financial crisis on European and American markets is longer than expected. It is reported that many enterprises received orders last year, compared with the same period in previous years, a difference of about 20%. High prices and low purchasing power are a realistic portrayal of last year, which is not common. The international purchasing power is insufficient, and there is no sign of improvement at any time.

The export market is seriously hindered, and expanding the domestic market has become a way out for export enterprises. Export enterprises have found a way out, but they have plagued domestic enterprises. Although China's home textile market is large, competition has been fierce, and now there are more export enterprises competing for it.

Just beginning in 2012, it was covered with a veil of uncertainty. Uncertainty and optimism are the expectations of many home textile people for the domestic market in 2012, and one of the most important reasons is the sluggish real estate industry. The state has introduced the policy of regulating and controlling the real estate industry for a year. In fact, there is no data to show the impact of the real estate recession on the home textile industry. However, what can not be forgotten is that relocation and marriage have always been important reasons for home textile consumption. Marriage, moving, buying a house, buying bed products, curtains and other home textile products have become a fixed mode. Once this mode is broken, the sale of home textile products is likely to be seriously affected. Moreover, home textiles are not fast moving products, and consumers usually need 35 years to replace them. Migration and marriage are a legitimate reason for home textile products, especially for the high-end home textiles market. {page_break}

Dilemma three: RMB exchange rate volatility

In 2011, the exchange rate of RMB against the US dollar increased by nearly 5%. In Jiangsu and Zhejiang, Shandong and other places, many small and micro enterprises are doing foreign trade business, and the fluctuation of RMB exchange rate has always touched their hearts. The rise of the RMB against the US dollar means that the profits of the small and micro export enterprises are further compressed.

It is reported that international orders are usually signed in one year, and all are settled in US dollars. With the rising exchange rate of RMB against the US dollar last year, orders for us dollar settlement have also shrunk a little. The reason is very simple, once 10 thousand dollars to 67 thousand yuan, but now only 63 thousand yuan. In millions of dollars of orders, hundreds of thousands of Yuan thus slipped away from the fingers of enterprises. If the RMB continues to appreciate, the losses to the enterprises will continue to expand.

In view of this, some foreign export enterprises try to sign contracts with the foreign parties by means of RMB settlement, thus eliminating the losses caused by the rise in the RMB exchange rate. But this is difficult for small and micro enterprises. Because only large and powerful enterprises are eligible to make settlement in Renminbi with foreign customers. It is not easy for small and micro enterprises to get orders. There is no room for negotiation. Once conditions are put forward, the foreign party is likely to withdraw orders and look for other suppliers. In China, there are too many small and micro enterprises competing for international customer resources, so enterprises prefer to own losses and lose long-term customers.

Dilemma four: financing difficulties

The financing difficulty of small and micro enterprises has become a commonplace. At present, most home textile enterprises are still at the wholesale level, with low profits, fierce competition, low added value and weak ability to resist risks. The government encourages enterprises to transform and upgrade. The transformation and upgrading need financial support. For wholesaling enterprises, to abandon the original market and launch a brand requires at least 30 million to 50 million yuan.

Enterprises hope to solve the problem of transformation and upgrading by lending to banks. However, the help given by banks to small and micro enterprises is only a drop in the bucket. Despite the fact that fixed assets are mortgaged, the amount of money borrowed from banks is far from the actual demand for funds. In desperation, some enterprises have to reduce production pressure by reducing production pressure.

Although the government has promulgated a series of financial policies to support small and medium-sized enterprises, there are still great difficulties in implementing these policies. Banks are more willing to lend to large enterprises with strong risk tolerance because of their comprehensive consideration of risks and benefits. This leads to the fact that wealthy enterprises are richer, and those who are short of money still have no money. Good companies are better and worse companies are worse. Small and micro enterprises can hardly benefit from them.

The breakup of capital chain means the paralysis of production line for small and micro enterprises. Many small and micro enterprises say that because of lack of financial support, enterprises are unable to expand channels, unable to hire strength designers, and can not add new technologies to products. Products do not have high added value, and they are not competitive. Enterprises can only lower prices and win a price, forming a vicious circle.

According to statistics, the contribution rate of economic growth to about 40% of the state-owned sector, loans accounted for 80% of the total loans of financial institutions, while the contribution rate of China's economic growth of about 60% of small and medium-sized private enterprises, its loans accounted for less than 20%. This is far from meeting the financing needs of enterprises. {page_break}

Dilemma five: lack of credibility

On the one hand, small and micro enterprises complain that banks do not give sufficient support. On the other hand, banks say that small and micro enterprises lack credibility. After all, bank loans should take risks and rewards into account. This is precisely not the advantage of small and micro enterprises. Therefore, it is neither risky nor high reward, and banks certainly do not want to do this business.

The arrears between the upstream and downstream sectors of the textile industry are an important manifestation of the lack of credibility. The family is dragging down the home, the downstream enterprises owe the money of the upstream enterprises, which is still very common in the textile and home textile industry, which causes some enterprises to lack sufficient liquidity and the factory is in danger of shutting down production.

Other enterprises will invest in other fields, which is beyond the bank's risk prediction. If they fail, they will be unable to repay the loan.

The credibility crisis of small and micro enterprises makes banks afraid of taking risks. Therefore, there is a strict examination of enterprises and guarantor, which is slightly lacking, and enterprises can not get loans through investigation.

Dilemma six: channels are blocked

The humiliation of shopping malls also shows the lack of channels for small and micro enterprises, and lack of diversification. Only by relying on the only life-saving straw, enterprises must have a grateful heart.

Looking at the development of home textile industry for 10 years, the channel problem has not been breakthroughs. Although the slogan of big home has been crying for a long time, the real and large-scale home furnishing hall is still blank. The home textile industry has never been able to emerge as a collection store of home products, such as Gome and Suning. If the home textile channel can be innovated, it will open up a new prospect for the development of home textile brand. Home textile small and micro enterprises have more choices. They can not be restricted by shopping malls, and can also get rid of the awkward situation that no agent can hardly walk.

At present, many enterprises need to spend a lot of money in publicity to attract agents, because if we don't do this, it is very difficult to find agents in a competitive market. Without agents, there will be no market, and no market means no word of mouth.

The old channel of home textile professional market should be constantly upgraded and updated, striving for a more professional and subdivision direction, exerting its own resource advantages and inject new vitality into the home textile market. {page_break}

Dilemma seven: arrears of the injured party

At the same time, small and micro enterprises are also victims and are deeply delinquent.

Slightly mature home textile enterprises want to build their own brands, so long as they have brands, they can enter the shopping mall. As the most popular and popular sales channel in the domestic market, shopping malls are highly sought after by manufacturers. Some enterprises even think that entering the shopping mall is equivalent to entering the safe. Sales and sales are no longer a problem. Therefore, they rely heavily on powerful shopping malls. Over time, the mall and small and micro enterprises formed a "grandson relationship", the mall played a strong and overbearing "Grandpa role", put forward all kinds of harsh requirements for the stationed enterprises, and also deliberately default payments, resulting in the slow pace of corporate capital recovery, and delayed the replacement and replacement speed of products. Originally, companies spent a lot of money on shopping centres to sell more products, and to return the funds at an early date. The fact is that although the brand products have sold quite a lot, the money that can be sold is tardy, and the longer the time is, the smaller the cash flow, the slower the capital turnover and the greater the financial risk. In addition, some shopping malls continue to offer discount promotions in order to attract popularity. Therefore, the more goods sold, the more the brand pays, and the last accounting is not necessarily profitable. The emergence of bubbles in production and marketing has turned into phantoms.

However, for the domineering shopping malls, small and micro enterprises are afraid of losing sales opportunities and have to swallow their voices. Forbearance is the first thing that small and micro enterprises must learn. It is the way for such enterprises to survive.

Dilemma eight: lack of talent

The most lacking in twenty-first Century is talent, which is applicable to all walks of life. As the traditional weaving industry, the home textile industry has a low early threshold and is relatively easy to enter the industry. Therefore, the importance of talents has been neglected in the home textile industry. With the development of the times and the progress of science and technology, talents seem to be more and more important. However, due to the weak foundation of industrial talent reserves, the low salary of the industry, the poor sense of foresight, the shortage of talent pool in the textile industry, especially the small and micro enterprises.

The talents needed in the home textile industry come from all aspects: management personnel can manage enterprises efficiently and economically, reduce the management cost, but raise the efficiency of enterprises. They can lead enterprises to develop in a more targeted and clearer way. Technical personnel can improve enterprise capacity, reduce labor costs and improve production efficiency. Designers can find the market blank for the brand positioning style, seize the style preference of mainstream consumer groups, and enhance brand loyalty.

According to statistics, in 2011, small and micro enterprises obviously lost profits, compared with 2010, the average profit decreased by 30% to 40%. For the future development, small and micro enterprises generally have low confidence and no longer expect to achieve much profit, but only hope that the export market will get better and enable enterprises to survive the crisis. Small and micro enterprises are the basic cells of China's economy. Small and micro enterprises are unstable, and the big economic situation is hard to improve for a long time. Therefore, it is imminent to solve the dilemma of small and micro enterprises, because small and micro enterprises are the hope of tomorrow, and eventually some small and micro enterprises will grow into strong enterprises. {page_break}

Dilemma nine: innovation is not enough

Some small and micro enterprises do not belong to the category of "ambitious ambition", but pursue stable assets and fear that the money they earn will be lost, so they are unwilling to invest again, and do not want to renew equipment and innovate products.

This leads to the situation that there is no distinctive brand in the domestic market, both in terms of product design, product display and brand development. Most of the products are in the court style. They look like the same brand. There is no brand representation. A company has opened the way to show the bed products, all brands have been processed according to the law, and a brand has opened up the conditions to reward the car, which has become a rule. Attracting franchisees is not better than their products, but is better than their prizes. Is court style really in line with Popular Aesthetics? Or is the market not giving consumers too many choices? Can model show off really be a good display of products? Bed products are part of home furnishings, and need to match home furnishings to enhance the home expression. How can you show the expression of bed products? Is joining the only way out for brands? If so, what is the purpose of attracting franchisees? Are preferential policies and incentives the only way to attract franchisees? Some small and micro enterprises have become accustomed to following the masses, lacking the ability to think independently, or being lazy in thinking, and doing things with a passing mind. A dynamic enterprise can only continue to live, and its life is without quality.

There is no doubt that no innovation will cause enterprises to lag behind and eventually be eliminated by the market, but what is even more frightening is that once conservative or lazy innovation becomes an industry habit, it will bring a very negative impact on the industry, and even lead to a fatal blow.