From The Hurricane To The &Nbsp, How Far Is The Group Buying Next Spring?

Core tip: if you say, now you don't know.

China in recent years

10 yuan, one movie ticket, up to 90 percent off of the food and beverage expenses.

Beginning in 2010, group buying attracted consumers with Ecstasy "cabbage prices".

"Only unexpected, no group."

However, since the second half of 2011, the hot online group buying has been concentrated due to mismanagement and lack of supervision. Various disputes and cases have increased exponentially, and group buying websites have been closed down.

Group buying fraud is frequent

Do you have a regiment today?

Group buying has become one of the most popular consumption patterns nowadays. When it comes to cars and decorations, it is almost impossible for movie tickets and snacks to be "regiment".

In the heat of group buying, the consumer graph is affordable, and the group is convenient.

"Group" is not only to save money, but also has a sense of accomplishment.

Hangzhou netizen is a "regiment slave".

There are more than 10 group buying websites in her computer. What she wants to buy is the group buying.

What she expects most every day is midnight. When the time comes, we will open up a group buying website to see if there are any group buying activities that are desirable.

Leisurely, many group buying nets are updated at zero point. Some special preferential items will be robbed in half an hour if you slow down.

"I think the best way to get good food, movies and KTV is to get the best deal."

Leisurely group buying objects range from cosmetics to household appliances.

However, she has not been as enthusiastic as she used to be for 1 years of group buying history. "Now the group buying website is too much, too chaotic, many products and services are not satisfactory, but no complaints."

There is a group purchase of a restaurant package, the original price of 300 yuan set meal as long as 128 yuan.

When she went to dinner, she found things were in a mess. At first, too many consumers used group buying tickets and waited for more than 1 hours to have seats. Then, for a long time, they were ignored by the waiters, and the tea had to be prompted several times. What made her angry was that the weight of the package was obviously lower than usual, and the small gift presented with the ticket was told that it had not been there.

Long time to find a group purchase website complaints, the result is that the other side also feel very "grievance": before the cooperation, what conditions the merchants agree, but once a breach of contract, it is difficult to pursue, "usually more complaints, the dissolution of cooperation."

Many netizens have had similar experiences, mostly because of the low cost and low price.

Mr. Hao, a consumer in Hangzhou, is very serious.

In March 2011, he bought a pair of French "Le Kark" travel shoes, which were supplied by Xiu Xiu net, and found that they were not genuine products. After negotiations failed, they went to court to become the first case of China's online group buying rights protection.

Ups and downs are like roller coaster.

The concept of group buying is not new, because group buying is group buying. This consumption pattern has long existed.

Group buying members are generally familiar with each other, and many purchases are physical objects, such as units buying things to do welfare, media organizations reading collectives and buying new products.

It's fresh because the group buying now refers to the online group buying in recent two years.

That is to say, through group buying websites, "online" and "limited time" purchases, such as books, software, toys, household appliances, digital, mobile phones, computers and so on, can be used as commodities, such as automobiles, building materials, real estate and so on.

Internet group buying was once regarded as the lowest cost and best profitable business, and it went wild. In the first half of 2011, more than 5000 group buying enterprises launched a "thousand regiment war".

In particular, the leading group buying companies such as the US group, the handshake and glutinous rice industry are burning money, expanding their enrollment crazily and investing nearly 900 million yuan.

However, this hot scene did not last long.

Due to the low cost of station construction and lack of supervision, the rapid emergence of a large number of group buying websites has made the group buying service more and more netizens accepted. Meanwhile, it has falsely reported that the number of group buying, price fraud, service discounts, product exaggerated publicity, counterfeiting and shoddy, and even a variety of deceptive consumer phenomena of enterprises' rolling up and running, emerge in an endless stream, and disputes and complaints have also increased rapidly.

According to a survey, 62.12% of netizens indicated that they had been infringed on their legitimate rights and interests when buying online groups.

In November 2011, Gao Peng network was sold for selling fake McDonald's coupons.

Tick net TianJin Railway Station issued Wanda singing coupons, more than 3600 consumers to exchange, merchants do not buy it.

In the consumer rights forum held in late December 2011, consumer protection issued by 22 rights protection organizations in Hangzhou and other cities pointed out that in recent two years, Internet group buying has attracted many netizens' participation in the low price, time limit and restriction strategy.

However, the rapid growth of complaints caused by exaggerated publicity, false original price and wrong goods has become a serious problem that plagued consumers of online group buying.

In the past six months, the group buying industry itself is also a constant storm.

In particular, problems such as higher operating costs, increased financing difficulties, fewer customers, and questionable integrity of group buying have followed many websites.

According to monitoring data, as of the end of October 2011, more than 1000 group buying websites had ceased to update products and websites, and only more than 5000 more group buying websites were being developed.

According to statistics, more than 1400 websites were closed in 2011.

Those well-known group buying websites are also difficult to take.

In August 2011, Gao Peng network laid off workers on a large scale, and a total of three or four hundred Shanghai companies were laid off by more than 100 people.

Subsequently, the US group network, group Bao network, Wo Wo Group, and handover net also joined in the tide of layoffs.

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Standard self disciplined party persistence

In 2011, the group buying industry is a year of ups and downs. The group buying industry has gone through the "warm spring" to the "severe winter".

However, after the winter, the group buying industry is not as cold as the weather, but shows signs of warming.

According to statistics, in November 2011, the total sales volume of the national group reached 1 billion 450 million yuan, up nearly 20% from last month, and the sales volume in December is expected to continue to grow.

The reason is that at the beginning of the year, this is the peak season of consumption. Consumers' desire and demand for shopping will also rise.

In addition, after the industry's survival of the fittest, some products with high quality and user experience have gradually occupied the highland, and also increased consumer confidence.

However, experts pointed out that group buying should continue to develop healthfully, and self-discipline and department supervision must also be strengthened.

Experts believe that the explosive growth of complaints about online group buying is partly due to the lack of self-discipline of the group buying website itself. On the other hand, the regulatory authorities lack targeted regulatory measures for online group buying.

The regulatory authorities should enhance the initiative, effectiveness and pertinence of supervision, and the group buying websites should also strengthen self-discipline, improve their service levels and the quality of the products they sell.

Only in this way can group buying websites be gradually standardized and consumers' legitimate rights and interests can be effectively protected.

In addition, the legislation for online shopping is also a fundamental work to be solved urgently.

For consumers, our province consumer rights experts remind group buying should be rational consumption, do not follow suit rush to buy.

Because group buying is a good way to make use of consumers' "cheap" mentality, not all of them are easy to come by.

Some business groups buy labels such as "second kill", "rebate" and "zero dollar crazy rush" to attract consumers, but this kind of gimmick is not a trick.

Such as "zero dollar crazy rush", mostly for raffle activities, group buying people need to fill in the information first and then participate in the lottery.

In fact, the main purpose of this promotion is to accumulate more customer information for businesses.

Experts also warned that consumers should strengthen self protection when buying groups.

When choosing, it is necessary to find large brand websites. These websites are more secure for business gatekeepers and after-sale services. Before ordering, they must read the consumption rules carefully and confirm several important information: validity period, business hours, restricted number, whether there are other restrictions or additional consumption items. When buying group, it is necessary to see clearly whether the products are mailed or restricted, so as not to cause unnecessary trouble.

In addition, the electronic information backup of group purchase is also necessary. If the product is defective, these backups are the evidence to return the goods to websites and businesses.

Lu Xianghua, Professor of School of economics and management, Fudan University: the essence of group buying is a large-scale economy. Even if the profit is relatively thin, the profit of businesses and websites can be realized because of the huge volume of passenger traffic.

But at present, the domestic group purchase website is the platform of "promotion + sales", which emphasizes the promotion, and the related services have not been kept up.

There are about six or seven large group buying websites in the United States. There are thousands of group buying websites in China. The collapse of group buying bubbles is very natural.

In the final analysis, group buying still depends on quality service and product quality to attract consumers.