The Size Of China's Apparel Online Shopping Market Will Reach 204 Billion 900 Million Yuan In 2011.
AI consulting recently released the 2011 China clothing online shopping industry research report, targeting China.
clothing
Online shopping
market
Scale and major enterprises to conduct in-depth analysis.
According to the research data, the scale of China's apparel online shopping market in 2011 will reach 204 billion 900 million yuan, an increase of 94.7%.
The following interception scale and share data are used to interpret the market:
According to Ai Rui consulting statistics, the overall market size of online shopping in 2011 is expected to reach 772 billion yuan, clothing.
online shopping
The scale of the market is expected to reach 204 billion 900 million yuan, an increase of 94.7% over the 105 billion 240 million yuan in 2010, and will continue to maintain rapid growth in the next 2~3 years.
It is estimated that by 2014, the scale of clothing online shopping will reach 519 billion 500 million yuan, and the penetration rate will reach 27% in the overall online shopping market.
AI said that the rapid growth of the apparel online shopping market benefited from two strong driving forces: one is that the penetration of clothing online shopping in the overall online shopping is still low, and there is great potential for development in the environment of semi standardized product online shopping.
Another motive force is that clothing is different from other 3C electronic products. Its repeated purchase rate is high and demand frequency is fast.
In 2011, the scale of China's clothing retail market was 14370 billion yuan, of which clothing online shopping scale was 204 billion 900 million yuan, and its penetration rate was 14.3%.
It is estimated that by 2014, the penetration rate of China's apparel online shopping will reach 23.6% in the overall retail market.
AI said that with the further maturation of the online shopping market, more clothing consumers will choose to buy clothes online, and their penetration rate is increasing year by year.
C2C online shopping and platform shopping are still the main body of the apparel online shopping market.
In 2011, China's clothing online shopping market looked at the structure. C2C online shopping and peaceful online shopping occupy a large share.
Among them, C2C accounted for 79.9% of online shopping, B2C accounted for 20.1% of clothing online shopping; platform online shopping accounted for 93.8%, the proportion of independent online shopping accounted for 6.2%.
According to AI consulting, the reason why the market segments of clothing online shopping are larger than that of C2C or platform enterprises is that the proportion of C2C or platform classes is large in the overall market of online shopping. Two, compared with C2C or platform type, B2C enterprises create more time later than before and concentrate on 2007.
- Related reading
Zhengzhou'S Christmas Economy Starts To Fire At &Nbsp; The Lowest Discount For Shopping Malls Is One To Seventy Percent Off.
|The Annual Meeting Will Bring Fire Clothing Rental &Nbsp; Tianjin Binhai New Area Has A Large Market Gap.
|Down Jacket Price Is High And Difficult To &Nbsp; Customized Renovation Market Is Hot.
|- Market trend | Before The Beginning Of The United States, Fashion Dealers Disguised Prices.
- Market topics | 当巴西遇到“中国制造”
- Market trend | China Light Textile City: The Market Of Garment Fabrics In Autumn Is Booming.
- Recommended topics | 蔡斌离场抗议361°女排锦标赛
- market research | How Do Seasonal Experts Explain How To Discount Clothes?
- Finished shoes | Swiss Brand Wonder&Nbsp; Shoe New Shoes Listed
- Fashion frontier | British V&Nbsp; Festival Music Festival Stars Star Trend Wears
- Footwear industry dynamics | Sports Shoes Enterprises Compete For The Terminal Market
- Innovative marketing | E-Commerce Brings Wings To Shaoxing Textile And Garment Enterprises
- Dress culture | The Costume Design Competition Is More Than A Show.
- New Clothes Smell Bad When They Are In Warm Water. They Wash Away For 20 Times.
- 2012 China'S Clothing Industry: Danger And Change &Nbsp, The Stronger The Change.
- The Overall Capacity Of China'S Clothing Market Is Developing Rapidly In The Next 5-10 Years.
- What Magic Is There? Children'S Clothing Market: Why Are Mainstream Sports Brands Highly Concerned?
- Can New Fashion Fast Fashion Fashion The Specialized Market Of Textile And Clothing?
- CHIC2012: Converging Brand Power To "Cross" Fashion
- Where Will China'S Shoe Brand Go In 2012?
- Each Department Store In Changsha Wins &Nbsp Popularity.
- The Third Council Of Shishi Textile And Garment Association 04
- The Third Council Of Shishi Textile And Garment Association 03