Shoe Managers Are Less Valuable Than Shelves.

As far as I know, many marketing managers at headquarters do not get valuable new marketing ideas from a broader channel. They are very mobile in the process of seeking jobs. Wenzhou is also so large that they often see their familiar figures and shuttles between enterprises. As for the boss and their new ideas, they basically follow the industry leader's brand thinking to see the development of the industry.

In Wenzhou, a shoe marketing manager should rely on dedication and ability to adapt to the market. Headquarters marketing managers are also thinking about how to adapt to the "Wenzhou model" to survive and develop effectively.

But in the modern workplace, "the iron camp can not keep the mobile force", but in the Wenzhou Metropolis Daily, the information of the branch manager, office manager, marketing manager, marketing manager, marketing vice president and marketing director frequently appears on the newspaper page.

Not long ago, a well-known shoe manufacturer in Wenzhou called me: "why do you not act?"

For a long time, I had nothing to say.

Reasons for this analysis: some marketing managers who have been in the marketing market for only a few years have encountered setbacks in their business. They always feel that they are misted by the boss. They also feel that they are "worth" and "put on airs".

To put it bluntly, the shoe marketing manager still needs to put aside the "shelf", a single "top-down" marketing method, if useful, that is also the historical stage effect.

In my opinion, when a business meets a phased problem or a partial adjustment, a marketing manager must assist the boss in finding a key factor to solve the problem rather than staying in a superficial misunderstanding or controversy, and taking the "shelf" to carry it on.

Business owners who want to develop will definitely value those valuable marketing managers. Valuable talents are of course capable.

Because: enterprises rely on long-term and effective access to the market. Without a dedicated line manager, there is no sustained value information in the first tier market. Headquarters marketing managers can not grasp the overall market dynamics. If they fail to put up the "shelf", their team will be shaken.

Therefore, talents who can help enterprises pition smoothly and continue to develop are valuable talents. He must be a capable person.

It is said that during Liu Chuanzhi's stay in Wenzhou, there were countless people who toasted and asked for a group photo for every meal.

All requests, regardless of the identity of the person, Liu Chuanzhi happily move the chair back and stand up to meet the requirements of the other party.

When Yu Shiwei lectures, he quotes the classics very well, and the profound words and sentences become grey and easy to understand, for example, his father uses "Daddy" to call his wife, and his wife uses "wife" to call it, which is close to the masses and many business executives.

Liu Chuanzhi is a valuable business name, and Yu Shiwei is also a famous trainer. They interpreted their values in a peaceful manner, thus narrowing the distance between "you and me", I think, success and value, and we can find an answer here.

Speaking of which, celebrities can still do that. Are our marketing managers still unable to put aside the high "shelf"?

In the face of "job hopping" in the workplace, to be an excellent marketing manager, the author thinks: first of all, we should weigh the relationship between "shelf" and value.