In The Face Of Difficulties, Enterprises Should Not Be Cheap.
From the perspective of the apparel industry, the export downturn has brought huge impact to manufacturers, and the domestic market is not optimistic.
Recently, Mr. Lin, manager of a clothing company located in Shek Kong Port Industrial Park, talked about his views.
He believes that this situation will exist in the next few years, and form.
power
More and more serious.
At present, clothing enterprises have difficulty in receiving orders and great pressure on inventory. At the same time, the domestic garment industry will have a serious shuffle due to many factors, such as rising labor costs, RMB appreciation, raw material price fluctuations and loan interest rates.
"The most important thing in the market is brand, rather than creating OEM for others.
brand
"
Li Dongyan, manager of the human resources department of Jinli clothing enterprise, said that the profit of garment processing enterprises is becoming lower and lower. Therefore, we should change our attitude and change the business mode of the industry.
For example, the integration of internal staff, the scale of enterprises, it is recommended to reduce the scale, stabilize production personnel, in particular, pay attention to reservations.
business
Backbone, to form a reasonable scale.
In addition, enterprises can change part of the product structure, such as the original large number of low profit orders, enterprises should dare to receive high profits, small quantities of orders.
Li said: "for example, the profits of 50 thousand clothes and clothes are 10 yuan, and the profits of 10 thousand garments and 50 yuan for each garment are equal.
At the same time, the development of high-end products by enterprises can not only improve the technological content of products, but also improve the management level of enterprises.
Because the profits of garment processing enterprises are relatively low, the fabrics are often used at a lower end. Now, when the enterprises change their industrial mode, they must make the brand effect of enterprises, dare to use high-end fabrics, add the brand value, and let enterprises grow further in the market shuffling.
Insiders pointed out that due to the aggravation of all kinds of difficulties, Shishi garment processing enterprises are facing the situation of low profit and also grim. This shows that the advantages of low cost and cheap labor have gradually gone, and the reality of market conditions has forced garment enterprises to not only rely on cheap products to fight the world, but also require enterprises to change their business models in the market.
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