2011 Southern China International Pregnancy Baby Products Exhibition Summary Report

Exhibition Name: 2011 Southern China international pregnancy baby products exhibition

Time: -25 September 23, 2011

Venue: hall 1, Shenzhen Convention and Exhibition Centre

Organizer: China infant products Specialized Committee reed Exhibition (Shenzhen) Limited

Organizer: Li Zhan Hua Bo Exhibition (Shenzhen) Co., Ltd. Guangzhou jubilant Planning Exhibition Co., Ltd.

Co organizer: Shenzhen Baby Products Association

Support unit: Children's clothing development center of China Fashion Designers Association, Foshan Chancheng district children's Clothing Industry Association

Scale of exhibition: 30000 square meters

Open target: No. 23-24 September, restricted to the industry.

Welcome to purchase on September 25th public day.

From September 23 to 25, 2011, "2011 Southern China international pregnancy baby products."

{page_break}

Shenzhen exhibition held in Southern China

As a brand new professional exhibition, Shenzhen's sponsor Li Hua Bo has started to make preparations for it two years ago. It has gone deep into the country to conduct market research, has accumulated a lot of data and first-hand information, and has a more thorough understanding of the market industry chain. Therefore, it has created the exhibition scale of 30 thousand square meters and opened a precedent for professional exhibitions in Southern China.

For this achievement, Jiang Chengwen, chairman of reed exhibition, said, "the success of new exhibition projects depends on whether there are three elements, namely, whether there is a market, whether to invest heavily or not."

The baby industry has 1 trillion yuan in the domestic market, and Shenzhen ranks the top three in the country. The Pearl River Delta region will still exceed the Yangtze River Delta region in the future, becoming the primary base of the nationwide baby industry. This is a market factor attracting enterprises to participate in the exhibition.

At the preparatory stage of the exhibition, Li Hua, a blogger, went to Beijing, Guangzhou, Hangzhou, Shanghai and other places to hold a promotion conference. She spent a lot of money to set up two call centers to collect the opinions and suggestions from exhibitors, channels and industry experts.

Jiang Chengwen believes that enterprises now pay more and more attention to the effect of the exhibition, and the era that they can pass through telephone calls and rented rents is long gone, so there must be great investment, including pre research, recruitment funds and loss in the cultivation period of three years or so.

In addition, Li Hua Bo has invested a lot of manpower and resources to invite large multinational companies, business organizations, agents, franchisees, wholesalers, etc. to attend various activities of the exhibition. They also joined Alibaba and other industry media, and promoted the exhibitors through various channels such as newspapers, magazines, television and radio.

It was through a series of efforts in the early stage that the first shot of the exhibition was launched in Southern China, and became a famous brand of professional exhibition in China.

{page_break}

Set up the National Federation of pregnant and infant children, sounding the assembly number.

According to the authority of the baby industry association, the baby consumption accounts for 30% of the total household expenditure. In 2010, the scale of the whole baby market has reached 1 trillion yuan, and it is estimated that by 2015, the figure will be 2 trillion.

After nearly 10 years of rapid growth, China's infant retail industry has become one of China's new economic growth points.

This vibrant green industry, happiness industry and sunrise industry have huge potential for development and broad market prospects.

However, Wang Weimin, vice president of Shenzhen Baby Products Association, also pointed out that although China is already the second largest baby market after the United States, but because the producers and distributors are fighting for themselves, the middle channel is very unsmooth, leading to the development of the upper and middle reaches of the river, showing a dumbbell format.

And in the process of industrial upgrading and pformation, how to innovate independently, establish independent brands and maintain market order has become a top priority.

In order to solve this problem, the Southern China pregnant baby exhibition was divided into two parts from the beginning of the preparation, and the international exchange procurement platform was built all the way.

After fully communicating with enterprises in developed provinces and cities such as Beijing, Shanghai, Hangzhou and Guangdong, the framework of the National Alliance for pregnant and infant children has been formed, and has been widely supported by the people in the industry.

In September 24th, the "China pregnant baby channel business summit forum and the national pregnancy and baby dealers distributors alliance start conference" was held at the Shenzhen Convention and Exhibition Center. Huang Li, vice president of reed exhibition, delivered a speech at the founding meeting of the alliance, announces the establishment of the National Federation of pregnant and infant distributors channel alliance.

On the day's summit forum, Taobao mall made the development course and trend of the network channel. Liao Yanchun, President of China's infant and small commodity Specialized Committee, did the business model of the children's theme mall, and the deputy director of Tianhong shopping center made a multi keynote speech, such as the purchasing process of pregnant and infant products, and comprehensively analyzed the development direction and coping strategies of the industry.

At the same time, the summit released a national Declaration on the alliance of pregnant and infant distributors, and established the alliance as an independent and voluntary open organization. Enterprises can join freely, and carry out business cooperation, resource sharing, information communication and experience exchange effectively.

Representatives of Li Hua Hua Bo, Shenzhen science and technology industry, trade and Information Committee, China infant and small commodity Committee, Shenzhen baby products trade association and representatives from various manufacturers, purchasers and channel representatives attended and witnessed the establishment of the alliance.

{page_break}

Strengthen the exhibition effect, exhibitors buyers brainstorming

In order to effectively understand the views and suggestions of exhibitors and buyers, the organizers arranged the on-site interview sessions. The leaders of many well-known brands such as blonde Rabbi, baby snow, iswell, Abel technology, Beihai Xun Technology, HASBRO, Yafei trade, Yi Heng dress and so on, all made a wonderful presentation.

Wang Fei, manager of Shenzhen City, the company has more expectations for the next exhibition: "we are Shenzhen enterprises, and have great feelings for the hot land of Shenzhen. Shenzhen is also a relatively developed product for baby products, but there has been no decent exhibition. Before that, we had to go to Shanghai and Beijing to participate in the exhibition.

Reed's move to fill the gap in the Southern China area's pregnancy and baby children's professional exhibition is inspiring, and we will continue to cooperate with the organizers to expand Shenzhen's pregnancy and baby business.

Shenzhen Yafei trading development limited, which has nearly twenty years of experience in import and export of baby products, brings special stainless steel products to provide safe, fun, durable and easy to clean tableware for Chinese babies.

Kuang Ying Hui general manager said: "we are very grateful to Li Hua Bo for giving us this platform. We are very satisfied with the service of the exhibition. The second session has also signed up in advance, and we hope the organizers can give us more support."

Some of the buyers at the exhibition site have been engaged in the related industry for many years, some are interested in the baby industry, and look for opportunities for cooperation.

Cai Rong, a PO Rong baby products company, has been in the industry for many years. He said, "this is a special trip to see 3-14 year old children's wear.

Many exhibitors have a very unique style. A closer look will reveal a lot of business opportunities. "

The buyers from the industry also put forward higher requirements for the exhibition. Mr. Huang Zhanxiang of the Royal Paper Co., Ltd. said, "I am a frequent visitor to the Shenzhen gift show in Li Hua Exhibition. I also find business opportunities from the gift show.

I know that Li Hua Bo has run the exhibition again. I'll come and see it quickly.

I am very interested in educational products. I have reached a preliminary cooperation with a brand.

We hope that the exhibition will expand continuously in the future, and will be comparable to the scale and popularity of the Shenzhen gift show in the future.

This exhibition has come to a close. As the first professional exhibition of pregnant and infant children, despite many historic breakthroughs, there are still more challenges ahead. Exhibitors and buyers' suggestions will provide the most helpful help for the healthy development of the exhibition. We expect the 2012 Southern China baby pregnancy exhibition to bring more brilliant results.