MIU&Nbsp; MIU: Backed By Prada, This Big Tree Grows Well.

The reason why Italy fashion is famous is that the Italian fashion is tailored and elegant.

But this steady style is not always liked by young people.

The birth of MiuMiu is to make a two-point color in the framework of Italy.

Miss Miuccia, who was born in 1950, has revealed her intelligence, fashion sense and design talent at the age of 20. He designed a backpack made of waterproof fabric Pocone and gained a doctorate in politics at the age of 20.

Prada formally took over in 1979.

In order to save the declining family business, Miuccia expanded the handbag line and began to involve women's shopping bags and backpacks.

Miuccia uses his beloved black nylon waterproof fabric Pocone to produce various bags and nail the Prada triangle with a triangular triangle.

This Prada black nylon bag became the favorite of fashion people in the 80s.

In 1985, Miuccia opened up the first Prada clothing series and ladies shoes series.

In this way, Miuccia saved the family business going towards dusk.

As a brand of Prada's young line, MiuMiu's style changed from Queen to princess.

MiucciaPrada is born with artistic talent. She loves art and creativity. If Peter Pan is a corner that men do not want to grow up with, MiuMiu is a reflection of fashion for girls who do not want to grow up.

MiuMiu brand is just in line with the needs of fashion girls. Cute and sweet MiuMiu has become the favorite of many fashion girls.

MiuMiu multi-purpose lightweight cloth, such as cotton yarn, silk quality, and so on, lines flowing, simple style, giving people a sense of simplicity to undertake Prada.

But simple and simple, MiuMiu style, after all, has a strong youthful flavor, the color is Earthytone, rarely uses the black Prada of the main line Prada, and then adorned with a lovely design, so it wipes out the mature charm of Prada, and provides a lovely and practical dress for a childless woman.

{page_break}

On the other hand, MiuMiu, with its more youthful style and interest in literature and art, has not only opened up a new sky for Prada's brand style, but also opened up financial resources for Prada group.

What is more important is that.

For MiucciaPrada, it is not only a sub brand of Prada, but a brand that represents its own wishes and spreads its own sky.

In 90s, Miuccia, like the business of Prada group, was developing at a high level.

In 1992, Miuccia set up a subsidiary line MiuMiu to sell to younger customers.

In style, young people jump off the main line.

This not only opened up a new sky for the brand style of Prada, but also opened up a source of revenue for Prada, and MiuMiu made Prada a lot of money.

The fame of Miuccia also increased with her wealth skyrocketing.

In 1993, MiucciaPrada won the international award of CouncilofFashionDesignersofAmerica, and in 1995, it won the reputation of the best fashion designer of the year.

The United States financial authority newspaper Wall Street journal chose MiucciaPrada as one of the 30 most powerful women in Europe.

Because MiuMiu is simple and youthful, it is sold all over the world.

Its position in the fashion industry is no less inferior to that of the mainline Prada.

MiuMiu is finally independent.

With the brand image of MiuMiu becoming more and more vivid, since 2006, there are also so-called ItBag to grab the fashionable beachhead. The stars who support MiuMiu are all young stars, such as IRA Knightley, Lindsay Luo Han, Claire Denise, Mela Qiao Wei Chi, and so on. What they can not think of in their minds, but are cute and fascinated by their personality, can be said to be in line with the brand of MiuMiu, and also make MiuMiu's fashion positioning more advanced.

In the situation of image and positioning, MiuMiu finally announced that it was separated from Prada and became an independent brand. At the same time, the MiuMiu men's wear line was removed. In 2008, men's clothing will become extinct in spring and summer. When the news comes out, male Fans will lament it again and again.

But for women, it is a good news for MiuMiu to concentrate on the design of women's clothing. According to MiuMiu, the women's clothing market of MiuMiu has grown by 200% over the past two years. The pformation of MiuMiu is in line with the demand of fashion women.

The 101 flagship store, which has been reopened, will announce the golden age of MiuMiu when it is synchronized with the international space.

MiuMiu brand is away from its grandfather's Prada founded by leather / clothing. It has a long way to go to build a fashion kingdom dominated by women's bags and women's clothing. But the wave of the Yangtze River is the turn of the MiuMiu brand.