Cultural Identity Of Brand

Qualifications

Judge others whether they are doing well or not.

However, I appreciate the passage at the end of Bi Sheng's speech. It is normal for enterprises to encounter difficulties. Price wars and red sea will be encountered in any industry. Even if the blue ocean is in the early stage, it will become a red sea sooner or later.

Online retailers

The industry has paid too much attention to capital and scale in recent years. Competition has remained in the cold technology, price, traffic data and shallow marketing and service experience, ignoring the deep-seated brand personality and the creation of humanistic space, thus creating a red sea situation with multiple brands and fewer brands.

Without brand culture support, the market share that only depends on price competition is floating clouds. If people buy your stuff simply because the price is low, they will abandon you for the same reason.

Some people say that the agent type electricity supplier does not have its own products, the agents are standardized products, and can only spell prices.

I think if airlines can let us choose a slightly higher price ticket because of the member service and integration plan, is it possible for the electricity supplier to organize a book club to allow users to participate in the related cultural exchange activities while buying books? For example, signing books, reading books, singing clubs, and dramas, and so on. Is there any possibility of cross-border cooperation, such as the integration of brand and marketing activities with sports, clothing, entertainment and other industries?

Unicom has also made great efforts to get a VIP waiting hall, so that users can have a sense of honor and belonging.

Brand comes from the lifestyle, humanistic value and diversified service experience advocated by enterprises. In the final analysis, it is the identification of cultural identity.