Exports And Domestic Sales Of Both Legs And &Nbsp; Boost Shoe Enterprises Optimistic Development

During the opening year of 12th Five-Year, the development of China's small and medium sized shoe enterprises depended to a great extent on whether they could stick to the government's control and market regulation.

Because shoe companies only have to overcome them.

In 2011, due to the expected impact of the narrowing of export space, Chinese shoe companies could not take an optimistic view of the market.

It is understood that with the intensification of the European debt crisis and the decline in demand in Europe and the United States, orders in Europe and the United States have generally declined this year.

"Under the reality of the economic downturn in Europe and the United States, even if we benefit from the EU's leather shoes to China,"

Ho Wei analysis, head of the domestic market of Guangxi Cheng Shun shoe industry Co., Ltd.: "influenced by the continued appreciation of RMB and the increase of labor costs, and the trend of the European and American large brands such as Nike (Nike) and Adidas (Adidas) to withdraw their overseas foundry production lines to the mainland, the company believes that the export path will be narrower and narrower."

On the contrary, China's economic environment continues to improve, and domestic sales growth is amazing.

The most important thing is that the average Chinese shoe consumption per year is less than that of the American 1/6, and there are fewer varieties to choose from and the market is promising.

"The reason why we sell domestically is simply that the same type of products are too expensive in China, and people can choose fewer styles, but also lack of convenient services and professional sales techniques."

Xie Yang, director of Yiyang (China) Footwear Industry Co., Ltd. said: "for the OEM company, which focuses on fashion men's shoes for a long time, the domestic market is very large and more attractive.

As long as the service is good, there is no time or no desire to shop and have no favorite brand, and it is enough to not know how to distinguish the shoes from the good ones or the men who do not match the clothes.

On the other hand, data from the Quanzhou entry exit inspection and Quarantine Bureau showed that in 2011 1, August, Quanzhou tested 411 million pairs of export footwear and 2 billion 287 million yuan in value, representing an increase of 3.03% and 24.20%, respectively, and exports reached the highest level in history.

Even more gratifying is that the average unit price of export footwear has also been successfully achieved in the three year "three jump": from 3.90 US dollars / double in 2009 to 4.84 US dollars in 2010, and then to the current US $5.57 / double.

Analysis of the industry, footwear export unit price increase is partly due to the cost increase.

"With the rise in oil prices, raw materials such as polyethylene, such as polyethylene, and so on, are rising and the cost of labor is increasing. All these factors force export shoe companies to raise prices."

At the same time, unswervingly implement the internationalization strategy, let Quanzhou shoe enterprises "zero distance" smile to face international consumers.

According to the briefing, there are more than 30 shoemaking enterprises in the city and international famous brands have established the relationship of production and marketing alliance. Among them, XTEP, Anta, PEAK and many other enterprises have set up business organizations and stores in more than 20 countries and regions such as the United States, Russia and Southeast Asia.

At the same time, more shoe companies enter the international market in various ways by participating in the "Canton Fair" and various famous footwear exhibitions at home and abroad.

At present, the "Quanzhou shoe" sales market has spread throughout the world in more than 80 countries and regions, and has initially formed the market.

It is not difficult to see that innovation and upgrading are the key to success, whether export or domestic sales. Although the export market is not optimistic, only small companies can continue to have a certain competitive edge in order to improve their product quality and increase their innovation and R & D efforts.