Zhejiang Zhuji Datang Socks Industry "Puppy Economy" To Conquer The Mystery Of The World

There is an American city called Penn castle, which once produced 8 pairs of socks in the world. However, after the rapid growth of hurricane force in Datang Town, Zhuji City, Zhejiang Province, the world's socks trading center has been spanferred to Datang without controversy.

As the famous economist Zhong Pengrong said, the economic pattern of Datang socks and the whole Zhejiang is "puppy economy". Compared with zebra, a small dog's strength is weak and not its opponent. However, a group of puppies work together, some bite the zebra's legs, others bite their throat, and eventually they will kill the zebra. The advantages of "puppy economy" lie in clear division of labor, close cooperation, industrial concentration, professional collaboration and institutional innovation.

The Tenth China International hosiery Fair opened in Datang. This session Stocking The message that will be delivered is: in the 1-8 month of this year, the socks industry in Zhuji realized an output value of 37 billion yuan, an increase of 22.55% over the same period last year, achieving sales revenue of 34 billion 400 million yuan, an increase of 21.20% over the same period last year, producing 12 billion 500 million pairs of socks. The production of Datang socks accounts for 65% of the whole country and 1/3 of the world's socks. In today's international and domestic economic situation is still complex, and raw materials, labor costs rise today, the reporter in-depth analysis of Datang socks industry "puppy economy" how to maintain the competitiveness of the world.

Go out to understand the rules of the world game

In the 70s of last century, I didn't know who sold socks for the first time in the market on the road side of Datang town. The village women put a pair of nylon stockings into the bamboo basket, holding socks up to the roadside, and selling them on the road. Get rich Longing.

Now, in WAL-MART supermarkets around the world, one pair of socks has been taken away from the shelves. The column of origin says: China, Datang.

Such metamorphosis, in Zhuji Datang town Party committee secretary Yuan Zhigang, this is derived from: "go out and understand the rules of the game of the world."

In the international textile industry, the Las Vegas international clothing and fabrics exhibition, founded in 1933, has a strong market appeal. In August 2010, a special stand appeared on the exhibition, which was covered with "ZHEJIANGZHUJI" logo. The booth was organized by the government of Datang town of Zhuji. The exhibitors were 41 Local socks enterprises. This is the largest overseas exhibition group organized by the government so far.

After coming back from the US exhibition, many socks enterprises in Zhuji have been making full use of their horsepower because they have brought back many orders in the US.

Zhejiang Sanet socks Co., Ltd. is the largest stocking export enterprise in Zhuji, and more than 95% of its products are exported to the US market. Luo Jida, chairman of the board, visits the United States every year to discuss business. Speaking of this exhibition, Luo Jida said: "41 enterprises participating in the exhibition can improve the international popularity of Datang Hosiery Industry."

The initiative to move towards the international arena is the function of attracting the public.

"On the two day, it became a 100 million yuan order. Many international customers Source Come to Datang continuously. The Datang Hosiery Industry has circumvent the international middlemen and has directly grasped the subdivision demand of the international market. Yuan Zhigang, who arrived in 2008, told reporters that in recent years, Datang's export-oriented economy has made breakthroughs, with more than 40 million dollars of contracted foreign capital being introduced each year.

Nowadays, in the streets of Datang, we can see the factories and service points of the famous socks and raw materials enterprises in the world such as DuPont, Germany Bayer, Japan and Itochu. There are also "international profiteers" of all kinds of skin color. Pakistan people NDR, JB, JR and ALB, the oldest 36 years old, the youngest 24 years old, can speak Chinese. From 3 years ago, they came to the Tang Dynasty every year for many times. In their view, Datang socks were cheap and well received by the people of Pakistan. "It's good here." At the same time Datang enterprise They also cross the door abroad to set up windows and invest in factories.

Datang socks and the world market are in an unprecedented honeymoon period.