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Humen Encourages Brands To Return To The Domestic Market

2011/10/21 15:37:00 39

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41 year old Qingyuan people

Xie group

When he was little, he liked to paint, did not go to high school, worked in Humen, and then went to Hongkong.

High-end clothing

It is sold in 26 countries.

Recently, she won the honor of "the top ten fashion designers in Guangdong". She said she would fight for the first brand store in Shenzhen next year.

In the international economy

Weak from fatigue

In the background, why does she return? What is the best way to "return"?

Humen supports brand development

"The national brand award is 1 million yuan."

Huang Peimin, deputy director of Humen economic and Trade Office, told the author that the development of Humen's clothing has its unique geographical advantages. The surrounding waterways, high-speed, high-speed rail and other traffic lines are densely distributed, which is conducive to the distribution of goods, and also supports the development of the brand.

Humen has been holding the fashion fair since 1996. Since 2000, the Humen town government has been promoting the construction of local clothing brands.

Up to now, Humen has more than 30 clothing brands above the provincial level.

The favorable policies of Humen town continue to push outward oriented garment enterprises to the international market while fighting for the domestic market.

Foreign market

profit

Smaller and smaller

Xie Qundi, chairman and chief designer of Zuo Ni Fashion Co., Ltd. is a typical example. She plans to "return" next year and set up the first brand store in China.

Xie Qundi told the author that since 2008, she has realized that the world economy will go through a trough. Although the high-end jeans produced by her company are franchised in 26 countries such as Spain, Portugal, Russia, Japan and Korea, they have been basically wholesale, and the cost of advertising abroad is more expensive and the profit margins are getting smaller and smaller.

To her surprise, the domestic market showed an upward trend.

trend

"Consumption capacity has increased, demand levels are also improving, especially personalized demand has been greatly developed".

In September 20th, she received the honor of "the top ten fashion designers in Guangdong". She also expressed the hope that she could make efforts to create a national brand for Humen's famous clothing town.

Humen has an international garment trading platform.

Xie Qundi expressed confidence in the problems of product audience and market that will be encountered on the way to "return".

Zoe Clothing Co., Ltd. production base in Humen.

To Xie Qundi's delight, Humen has a good platform such as the International Fashion Fair. The brand is not only able to get the government's reward, "the most important thing is that the brand is intangible assets, which can be passed on to my children who are learning design, hoping to build a century old brand."