Boodles's First Asian Branch Is Located In Hongkong.

Boodles in Hongkong boutique Department store Lane Crawford (link Crawford) opened its first Asian branch. It is also the first store in the history of Boodles over 200 years, set up outside the UK and Ireland, to celebrate its annual sales growth of 12%.

If the Hongkong branch manages successfully, Boodles will continue to set up a branch store in Lane Crawford.

Boodles has also considered setting up its branches in many areas including New York and the Middle East in order to explore the international market. But in view of the prosperous economic prospect of Asia, it finally chose to settle in Hongkong. Boodles looks at the future international expansion. If the company continues to operate successfully, it will consider continuing to open stores in Lane Crawford's department store, or Asia Independent shops are open in the area.

Michael Wainwright, general manager of the company, said that Boodles will open Asia stores in mainland China, especially in Shanghai and Beijing. At the same time, I hope to set up a store in New York within 5 years.

Although the opening of Hongkong branch is the first step for Boodles to enter the international market, Boodles brand has long been well known and recognized by global consumers. The Harrods store in the UK attracts many foreign countries. consumption In 2010, Boodles will debut in the international market with the name of Iranian Tanaz Dizadji.

In addition to Harrods and Hongkong shops, Boodles has branches in Dublin, Liverpool, Manchester and Chester.