The Famous Down Jacket Brand Pushes Semi Finished Products To Customize &Nbsp; Refurbishment And Customized Development Trend.

Entering the middle and late October, the temperature became increasingly low, and people began to prepare warm cotton clothes.

However, prices continue to rise, the number of down garments in the shopping mall is six hundred or seven hundred yuan, and the price of more than one thousand or two thousand yuan is not acceptable to many people.

The refurbishment of customized down coats is only about 400 yuan. Therefore, the down garment processing business in residential areas or at various laundries has entered a climax.

The survey found that today's down jacket is not only limited to the renovation of old clothes, such as Yalu, Bao Xinyuan and other well-known brands of semi finished down clothing custom made gradually become a trend.

Finished down clothes often cost 1000 yuan.

In September, a dealer with brand down clothing said that the rising prices of fabrics and accessories will definitely affect the price of down garments this winter.

Last year's price down to 300 yuan to 500 yuan down jacket, this winter price may reach six hundred or seven hundred yuan.

The women's clothing brand and the down clothing brand store in Ji'nan's shopping malls have seen that the new down jacket has begun to be on the shelves, and the new down jacket has brighter colors and more styles.

These new prices have also been fulfilled by the dealer.

In Bosideng's new product, as long as it is a hat style, the price of the small section is basically between 800 yuan and 1000 yuan, while the middle length can reach 1798 yuan.

Most of Eral's new down coats are priced at around seven hundred or eight hundred yuan, while a few down garments have reached over 1000 yuan.

The price of women's clothing brands like GOZO, michiba, ONLY, VEROMODA and so on also increased compared with the previous years.

"The price here is all the discount price, and the new down jacket is listed at 10 percent off. The price of the new down jacket this year is basically over 1000 yuan."

A salesperson from a down jacket store said.

This year's new down jacket is more elegant in style, fabric and color.

The fabric is popular with 90% high velvet, and some down garments also use double-layer anti leakage, anti abrasion and other fabrics.

The color is more beautiful, no longer a single color, with the most gradient.

At the same time, the use of some accessories is more diversified. It is no longer just using all kinds of wool on the hat or collar. The upper part of the body is bold to combine wool with ordinary fabric, and the style design is more lively.

Compared with the same period last year, the price of down jacket will increase by 10% to 20% this winter.

Down clothing agent Lao Wang believes that the rise in prices has a lot to do with the rise in production costs.

In the first half of last year, the price of the down products ranged from 180 thousand yuan to 190 thousand yuan, while the price of every ton jumped to 280 thousand yuan to 300 thousand yuan last winter.

In the first half of this year, the price per ton of eiderdown has exceeded 320 thousand yuan, and there is still a tendency to go higher.

All these factors result in the high price of down jacket.

In addition, the price of light textile down garment fabrics has been raised, and the cost of making a down jacket has increased by about 20% over last year, so the selling price has to rise.

Refurbishment price is welcome.

The high price of finished down clothing has led many cities to look forward to it.

In comparison, the price of refurbishing and down coats is up to three hundred or four hundred yuan, which is popular among the public.

At the gate of Jinshui laundry in the Liu Hang District of Ming Hu North Road, the banner of "down garment renovation" is particularly conspicuous.

More than a dozen square meters of shops, the walls are full of down jacket already completed.

The styles of men and women and children are all available in the picture books provided by several down garment manufacturers. There are many famous brands such as Yalu and Bao Xinyuan.

Hundreds of styles of down coat and lining are available for customers to freely match.

Ms. Yu, who is leafing through the new style, said, "the finished down garments sold in the market are too expensive, but those who look at them must have 800 yuan."

Compared with the high price of the finished products in the shopping mall, the price of the down garment processing shop is around three hundred or four hundred yuan. If the citizens have their own down, the price will be two hundred or three hundred yuan.

Such affordable price has become the main reason for the public to choose the down garment processing shop.

Li Hong, a Jinshui laundry, said that the down clothing processing shops are usually located in the residential area, mainly for residents near the residential area.

"In the first one or two years after opening in 2006, there were not many customers to refurbish customized down coats.

However, with the increasing price in recent years, the price of finished down clothing is too high, so that more and more people choose to refurbish and customize down garments.

Especially since last year, more and more people realized that refurbishing and custom-made down jacket is more appropriate and similar business is also growing.

In a down jacket processing shop in Huang Tun District, nearly 100 kinds of down garments and different styles of finished down clothing are available for customers' reference, and hangers are also full of refurbished products waiting for customers to take them.

The boss Mr. Liu is making a custom choice for a customer with his own down.

He said, "in recent years, the business is getting more and more popular, and the price of the down garment continues to rise, so there are more and more customers coming to me."

It is understood that the newly filled down clothing is basically filled with 90% white eiderdown, and the short paragraph usually uses 32 velvet, and the long section is usually 52.

In order to ensure the quality, the public can ask for on-site filling or bring down eiderdown.

Big cards can also be made from semi finished products.

Many people found that this year there are several big names in the team of down jacket, and the famous brand Yalu is among them.

Li Hong of Jinshui said that from 2007, a few large down clothing manufacturers like treasure heart began to launch a semi finished business, and the semi finished market gradually expanded. "This year, the famous national brand like Yalu also joined the team."

For the authenticity of the brand down jacket, Li Hong took out a "Yalu semi finished goods order form", said, "this big brand has the general agent, we all purchase from the agent."

Customers choose the style and size from the new album. After ordering from the agency, the half finished leather is sent by Yalu factory designer according to the blueprint strictly designed and tailored.

The filled down can be supplied by the customer or can be filled in the shop, and there are specialized workers to sew the clothes according to the drawings.

The Internet user named "Zibo Yalu semi finished products" said that now the market for semi-finished goods has come to the time of shuffling, the market is large and the sales volume is amazing, but no culture and connotation enterprise shoulder the social responsibility.

The semi-finished products market is designed to make consumers, agents and processors alike in love and hate.

The arrival of Yalu will bring a brand new sales model, perfect after-sales service and strict market management system, so that dealers in the semi-finished products market will develop together.

And Yalu's Ji'nan and Tai'an general agent Mr. Wang also believes that the market's semi finished products have a great impact on the finished products.

Over the past two years, the society has made a relatively high degree of recognition for the semi finished products, and the quality of some unknown brands is difficult to guarantee. This has become the main reason for Yalu to make semi manufactured products.

The quality of down can be pinched by hand.

With the increasing number of down garment processing shops, many shops are exposed to the fact that the "duck down" is made of duck feather and does not contain cashmere, or even a large number of bacteria, parasites, feces and dust.

It is understood that the country has a special "down clothing national standard", according to the requirements, first, the amount of cashmere must reach 50%, the down weight of the brand down clothing is above 80%; two, the filler must be sterilized by high temperature, so the clothes will not smell bad; three, the fabric must be qualified, otherwise it will easily appear "run fleece" phenomenon.

Mr. Zhang, who is a custom-made tailor made garment, has put forward several suggestions for the public to distinguish the quality of the down and down.

First we need to see the seriousness.

Generally speaking, thick and light are of high quality. They look thin but heavy. Basically, there are problems; two, we need to see bulky degrees.

Squeezed by hand, it can be pressed to a very thin surface. After loosening, it can be fluffy immediately, and it is good velvet. Inferior quality can not be very thin, and it will slow down after loosening. Three, look at the work.

The down jacket requires relatively high workmanship, because the stitches are too loose and easy to wear and open. The overdensity is not good for cloth. If there are more and longer wool pieces, it is not normal.

In addition, the public can also feel the feel of the down feather by hand, to see if there is a complete small feather piece, or too long and thick feather piece, feather tube, etc.

If it feels soft and has complete wool, it is a genuine product.

If there are thick, long haired pieces, they feel soft but have poor resilience. They are soft wool instead of down.