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Experts Remind Consumers To Guard Against Price Fraud During Golden Week Consumption

2011/10/1 8:19:00 31

Beware Of Price Fraud In Golden Week Consumption


 


 


A restaurant sells a price of 78 yuan a catty as a clam, but when consumers check out to the checkout counter, they are told that the price is 200 yuan per catty.

For consumers' questions, the restaurant cashier said, "the price is 78 yuan / kg is the small elephant pull clams, you eat elephants pull clams, each catty 200 yuan."

Once again, the "eleven" golden week, in the face of the merchants' false price, have you ever suffered a loss?

Yesterday, the Jilin Price Inspection Bureau, based on complaints and reports in recent years, summed up the 13 most common price cheating tricks in daily consumption, and warned consumers to be cheated during holiday shopping.


 

 

trick

1: fictitious original price


Performance: including fictitious original price, fictitious price reduction, false discount,

Falsely claiming price reduction

Or raise the price, or make a fictional job pfer or stop business.

Decoy consumption

People buy.


Case: the most common is that many street vendors often promote sales in the name of "site demolition, the last day, eighty percent off of the venue", and sell the items known as the original price of * * yuan at "current price * * yuan".

But after many days of "last day" marked by this businessman, it is still there and peddling in the same way.


Trick 2: false discount


Performance: marked by marketers' sale

Discount?

The magnitude is not consistent with reality.


Case: a business is known as the "full 20 percent off". When the consumer takes out 400 yuan to buy a suit priced at 500 yuan, he is told by the shopping mall that the price of this suit is 460 yuan.


 

Trick 3: failure to perform the price

Promise


Performance: purchase, sale of goods and price commitment before offering services. Consumers can not fulfill their commitments before buying them.

Such behavior is related to exaggerated price, false discount and vague presentation.


Case: a supermarket promised consumers that "bottled yogurt should be bought three to one".

After buying three bottles, the other party did not honor the promise to give a bottle, and said, "buy three to send one" is only limited to the top 10.


Trick 4: two sets of prices


Performance: for the same commodity or service, use two different price tags or price lists at the same trading place to attract customers at low prices and settle accounts at a high price.


Case: a customer at a hotel 10 kinds of stir fry, at checkout, 8 dishes were found to be higher than the price shown in the original price book, the highest was over 8 yuan, the lowest was over 2 yuan.

In some places, a few peddlers sell customers at low prices, and even use threats to buy customers at high prices.

In addition, a shopping mall had been found that the price of the shirts sold was 50 yuan, but at the time of checkout, it was collected at 80 yuan.


Trick 5: fuzzy bid price


Performance: Merchants intentionally use fraudulent or misleading language, words, pictures and other price tags to induce consumers to purchase.

Arbitrarily use a price behavior without standard or virtually no comparison.

Such as "special price", "parity" and so on, did not specify the normal price before the sale of "special price" or "parity" before using it, so that the price tag could not be compared.


Case: a travel agency advertising campaign "head and tail 7 days tour only 1800 yuan", is actually the first night departure, seventh days to return to the city in the morning, "7 days tour" became "5 days tour".

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Trick 6: confusing sales to deal with goods


Performance: when selling products, they deliberately do not specify the prices of processed and non processed products in order to fish in troubled waters.


Case: a shopping mall sells women's shoes products at a reduced price, and the price is 80 yuan for processing goods.

But when the consumer buys a payment, the mall tells the other person, "this is a genuine product, which costs 120 yuan".


Trick 7: fuzzy gift sale


Performance: selling goods or providing services by way of extra gift to attract consumers or other operators to trade with them while providing services, but they do not clearly indicate the names or quantities of the gifts, or the goods that are presented as fake commodities.

The way of presenting behavior is more complex, especially for the value of gift goods.

The most common thing is "buy one get one free."


Case: a supermarket marked the purchase of a brand of blending oil "buy one get one", actually to the consumer is only a small bag of peanuts.


Trick 8: covert price plus conditions


Performance: when purchasing, selling goods and providing services with additional price terms, they do not indicate or merely indicate the content of additional conditions.


Case: a department store launched the "free door-to-door" promotion service to buy electric appliances.

But after the customer pays, the Department's designated delivery unit will charge the customer 100 yuan in the name of "disassembly and installation fee" when the appliance is delivered to the door.


Trick 9: false price tag


Performance: price tag, price list indicating commodity name, place of origin, specification, grade, texture, unit of valuation, price or service items, charging standard and other contents are not in conformity with the actual situation.


Case: a furniture city marked on a leather sofa price tag indicating that the origin is "Italy" while the actual origin is Guangdong.

Some catering and entertainment businesses indicate service items, but afterwards they do not provide services under various excuses.


Trick 10: exaggerate the price tag


Performance: businessmen often like to attract customers with the gimmicks of market prices, factory prices, wholesale prices, special prices, premium prices, jumping prices, but in fact, these prices can not be compared.

The operator through his business premises, so "market lowest price" and other words to publicize, to induce consumers to buy behavior, is a kind of expression of the meaning of the general exaggeration of its price advantage.


Case: a household appliance company publicized the word "all commodity prices lower than peers" and "the lowest price in the city" in the prominent position of their stores. In fact, only some of the products in the store are relatively low in price, and the lowest price in the city is not only without foundation, but also can not be compared.


Trick 11: lie about the price trap business


Performance: a businessman who falsely claims that the price of a takeover or sale is higher or lower than that of other operators, so as to induce consumers to trade with them.


Case: a shopping malls declared to customers that their brand air-conditioners needed 1980 yuan for their purchase and 2000 yuan for retail sales, but in fact, their air conditioners only cost 1000 yuan.


Trick 12: quality is not consistent with price.


Performance: there are adulteration, adulteration and short weight in the process of selling goods.


Case: sell seafood in front of individual hotels, replace fresh seafood with chilled seafood, and give short weight to customers.


Trick 13: counterfeit government prices


Performance: the price of a commodity or service that is regulated by the market is falsely stated by the government as a government price or a government guidance price.

Some operators, especially those with certain monopolistic industries, falsely claim that the price is the government's pricing, so that customers are forced to accept the price set by the operators.


Case: a fruit shop sells Hami melon for 15 yuan a kilogram, and falsely claims that "this is the price fixed by the government".

In this regard, the most common is the price tag of "price supervision".

In fact, the price bureau is only monitoring the price tag that meets the standard, but does not include the price of the commodity itself.


 
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