Re Exploration Of The Concept Of "Big Design" In Chinese Fashion Design

What is the meaning of "big design"? First, it is reflected in the word "big". The word "big" can be understood as a broad and deep meaning.

This kind of "deep" and "broad" is obviously compared, and is aimed at the "small design" which is commonly existing in the "shallow" and "narrow".

Why should we advocate "big" instead of "small"?

The reason is very simple and clear, that is, the idea of "small design" with the purpose of "designing for simple products" and under the shortage of economic conditions has been inconsistent with the needs of the development of society and enterprises, and has even become a negative factor restricting the development of social economy.

In today's real life, there are too many design products that do not receive the approval of consumers, and a large number of unsalable goods appear.

For example, in 1997, there were ten thousand trillion yuan of product backlog in China, far higher than the national income of our country in the past year?

This design is guided by the traditional concept of "small design". Its working procedures and patterns seem to be consistent with procedures and logic.

However, there are too many possibilities to break away from the needs of consumers in a clear division of labor. The information of market research is wrong, outdated, or not thorough, incomplete, and objective. Design can not be any subjective speculation and haste in any procedure. The subjective and vulgar opinions of the executives in designing may make the design separate from the needs of consumers.

This can also explain the reason why "small design" exposes the disadvantages of "shallow" and "narrow" under the new economic conditions.

"Big design" is a new design concept born under the new economic conditions. It will generate new design principles, design attitudes and design methods.

The "broad" that it contains is to change the ridiculous thoughts and behaviors that have been separated from each other in various design fields and among different disciplines for a long time, and even to despise and repel each other's ridiculous thoughts and behaviors, and form a complementary, interactive and interactive integration force. Its "depth" is to change the utilitarian nature of "small design" in the design sense, to design the oversubjectivity of guiding ideology, to design the relative narrowness of content, and to be too mechanistic in working procedures, and its ultimate goal is to achieve the most effective docking between design and demand, and realize the strategic aim of human sustainable development.

Because of the characteristics and trends of economic development in the present and future, the growth of "quality" has begun to gradually replace the growth of "quantity", and the quality of design will be the key to the overall quality of the product. The design innovation should not be limited to the market, but more from the society, from the new ethical and moral standards, from the philosophy of the new product design, from the attention to ecology and the environment and the principle of "less excellent".

Therefore, redefining the meaning of design, broadening the scope of design, and exploring the depth of design, the effective integration, penetration and extension of design has become a trend that does not shift with human will.

At present, China's clothing design must shift from simple, single "real" "small design" to "big design", and expand from the level of the existence of unipolar material. If it is only to stay in the design of "objects", it not only artificially cuts the interaction between clothes and human beings and nature, but also from an angle of view, this is an isolated, presentational, static and narrow view of design, and the consequences are serious or even disastrous. Only placing clothing design in the humanities, scientific and natural environment related to products to consider design will be connected, internal, interactive and broad.

According to the requirement of "big design", we design a clothing product. Since its birth, it has been placed in an internal and external environment. The external environment should consider the coordination and unification of the product and the architecture, landscape and so on.

If it involves regional issues, it should also take into account factors such as regional culture, national tradition and so on.

The internal environment should consider the coordination and unity of the product and human physiology and indoor environment, and consider the relationship between fabric design and decorative design, considering the relationship between visual effects and psychological factors.

At the same time, we need to consider the impact on the ecological environment, whether it will produce harmful substances, whether it will pollute the environment and so on.

Therefore, from the perspective of "big design", although the content of designer's design is clothing and clothing from the surface, the essence of the design is the harmonious interaction between human beings and society and nature three.

The "great design" not only highlights the dual caring spirit of nature and humanity from the guiding ideology of design, but also expands and extends the tentacles of the design.

It has penetrated into the design of clothing brand of enterprises, penetrated into all aspects of management, production, marketing, publicity and promotion, and penetrated into seemingly small, unimportant or even easy to be ignored. From many angles and in all aspects, it considered how to build a brand's humanistic environment through comprehensive design influence, reflecting and setting out the quality of products, thereby playing a hint and inducement role in product sales.

Only when the design is always in existence and everywhere, can the enterprise reveal a breath in all directions, a kind of pursuit, a brand spirit, and a culture.

So that our clothing brand is more like a brand in real sense, and has the real meaning of a brand.