Emma CNC Wang Guoquan: Shoe Machine Digital Era Has Arrived

Core tip: Nowadays, Emma has stepped into many industries, such as shoes industry, leather goods and bags, furniture, clothing, car seats and interior decoration, fashion industry and so on.
Wang Guoquan: from 1992 to 2002, I tried to run many enterprises, traveled through many advanced countries in the world, visited many world-class enterprises, witnessed the great difference between the advanced countries of leather products industry and China, and also saw the trend of world industrial spanfer and Industrial Upgrading -- the advent of the digital age. By chance, I found the cause of lifelong struggle, and went back to the development of digital system without hesitation. When we put the products developed to the market with the same performance and price only 25% of the international brand, we welcome a mockery: "why is it so cheap to buy machines?" But I firmly believe that digital equipment and advanced production systems will be very popular someday.

In the past ten years, the rapid development of Emma's numerical control has benefited from the advanced planning and precise positioning of the enterprise, benefiting from the core connotation of the technology win and the service consciousness of creating the greatest value for the customer. Today, Emma has stepped into many industries, including shoes, leather goods and bags, furniture, clothing, car seats and interior decoration, fashion industry and so on.

Constantly spancending aesthetic standards

People who understand Emma CNC are marveled at their advanced vision and practical creativity.

The design emphasized by Emma CNC refers to the planning and design of an enterprise, that is, image and objective design. Its corporate image is to be a responsible social enterprise and spanform the traditional labor-intensive industry with high and new technology. The goal is to become a world-class enterprise with international competitiveness. Enterprise planning and design is the cornerstone of enterprises; two refers to product design, which includes the hardware and software of the machine, both at the technical level and the image level. Product design is the core of design; three, product design and color matching, the VI (visual identity system) of Emma NC CIS (enterprise identity recognition system) is imported into the product appearance, and enterprise identification, product identification and image recognition three in one. This is the highest philosophy in design and creation. Moreover, the marketing and service behavior design must conform to Emma's numerical control concept, including enterprise spirit, enterprise value, enterprise culture, enterprise creed, business policy, market orientation, social responsibility and development plan.

Wang Guoquan's important view:

Design is the strategic resource of enterprises.
Design is more critical than price.
Design is the core business process of an enterprise.
Design is the key factor of enterprise innovation.
Design is the fundamental way to differentiate products and services.

Wang Guoquan's understanding of design and practicality is more profound. "Short term growth depends on design, and long-term growth depends on quality." He believes that the key to the success of Italy shoemaking and leather machinery industry lies in its excellent quality and its constant commitment to R & D and innovation. As a matter of fact, the products of Emma NC have been better than the international standard, and even surpass the world level in some aspects.

Quality is a long-term matter and needs to be constantly upheld and promoted. Technology accumulation takes a long time, and it is more difficult to achieve results in the short term. Wang Guoquan shares Emma's experience: first, attract customers through the innovation of appearance design, and get rid of the "cheap and low-grade" image of Chinese shoe machine, because it is easier to change from design to change. The two is to set the corresponding R & D investment ratio, continue to carry out technological accumulation and talent reserves, continue to do product research and development, improve the quality, and do a good job in market forecasting and sales analysis, and develop products with market demand.

Emma CNC introduced the industrial design team from 2009, imported the concept of international design, thoroughly innovating the appearance of products, and won the "DONGGUAN CUP" International Industrial Design Contest in 2010. Once the product of Emma CNC was launched, it soon got orders from many national customers.

Bring for customers Maximum value

Talking about the advantages of enterprises, Wang Guoquan proudly said: "Emma CNC has been insisting on the quality of building brand management concept for many years, all for the sake of users, integrating intelligence, multi-function and efficiency into products, helping customers achieve maximum value. We do business with our heart and serve our customers with our heart. Over the years, we have enough knowledge of our customers. Many times, customers are determined to buy products when they are developing. This is where our hearts are concerned.

Focus on user experience, but also to achieve customers. Maximum value One aspect. Wang Guoquan, for example, said, "Iphone, though expensive, is still very popular. Why? Not only is Iphone highly integrated with information and entertainment, it brings us unlimited enjoyment and experience, but more importantly, it is simple and easy to use. Everyone can learn without learning. As we all know, in the past, home appliances or electronic products were accompanied by a thick manual. The complexity of the operation was daunting. Now, unlike many devices, the operation of the device is very simple. It is easy to use the dummy design. This is to serve the heart, shorten the learning time, maintain the quality of use, and save more time for users to create other benefits and values.

This is also a process of accumulation. After years of improvement and upgrading, various electronic products of cell phones and cameras have generally realized fool operation. Similarly, Emma CNC computerized leather cutting machine is also developing towards easy operation. The automatic computerized leather cutting machine produced by Emma NC used to manually move the mouse frequently, and it was not convenient to operate. Now, the software coordination and intelligentized typesetting have been realized. The operator can complete the cutting precisely and perfectly in just a few steps. This not only meets the needs of efficient production, saves labor and material costs, but also creates new value.

Some shoe machine companies abroad have a mindset (or their value maintenance): when customers ask for a machine that can achieve maximum capacity, they usually advise customers to buy more units to solve the demand for capacity. In this regard, Wang Guoquan said: "for Emma, we will think of customers, to meet the needs of customers as much as possible, to produce a multi-purpose or efficient equipment that meets the needs, and the price will not increase much." To solve these practical problems for our customers is a concrete embodiment of our flexibility and practicality, and is also the best case for all our customers. "

"Emma provides not only machines, software, but also value-added services". Wang Guoquan said, "what we emphasize is how to better serve our customers, so that customers can accomplish their production tasks more efficiently and create greater value."

Accumulate steadily Leap forward development

"To build Emma into a world-class enterprise, we must not talk big, but stick to it, keep our feet on the ground and demand high standards. Despite our low starting point and low resources, over the years, we have worked hard and worked hard to develop new products with independent intellectual property rights through cooperation with well-known software companies in Europe. It is this persistence that has made us widely recognized today. Wang Guoquan spoke decisively about the development of Emma's numerical control.

Over the past ten years, Emma NC has accumulated rich experience in the industry, built a perfect product sales structure, built up a better digital research and development system and automated production of high quality production system, and accumulated rich experience in localization spanformation and design and development, laying a good foundation for upgrading and spanformation of high-end CNC software and equipment in traditional labor-intensive industries.

In 2010, Emma made a breakthrough in the product structure of CNC. From the past, only the computer shoe last production system was developed into the "four flowers of one arrow", the new computer shoe last production system, D9 computer automatic punching machine, H2-315 double head computer leather cutting machine, DN-2011 computer automatic leather typesetting software, and launching cross industry interactive marketing.

With the maturity and development of customers, Emma CNC has more and more comprehensive requirements for high-end CNC cutting equipment. After ten years of research and development, the double horse head computer leather cutting machine, which is built by Emma CNC high standard and high specification, is perfectly suited to the needs of the target customers in terms of appearance, brand intelligence, precision, low carbon and environmental protection, and saving details.

"We advocate cooperation, but not plagiarism," Wang Guoquan said. "We can not take the European road, because our main customer base is Asian enterprises. The quality of the footwear industry will still be quite different from that in Europe for quite a long time, and there is also a difference between the shoemaking enterprises in terms of production mode and capital investment. If you imitate the model of European shoe machine, you will be doomed to fail, but the idea of the two can be the same or similar. Emma will do his best to provide practical solutions for Asian customers.

Thinking ahead of research and development

Future competition will be the competition of resource allocation and integration. Emma CNC focuses on computer leather cutting machine and its application area. Up and up, that is, the improvement and integration of the 3D/2D software for the shoe industry and the software of the calculation software, and start the development and application of the virtual simulation software. Next, it is the intellectualization, automation and efficiency of the equipment, forming a new production line in the field of computer leather cutting.

Emma CNC has been paying special attention to product research and development. It has the advanced intelligent production mode of R & D footwear industry in the past 5-10 years, and accordingly innovating products with the development trend of footwear industry, rather than just being satisfied with the current output and sales.

"We have envisaged that the development and production of footwear products will be simulated through the simulation design system in the future. The factory will carry out product design, order fulfillment through the simulation system, and deliver the information to the production workshop in time, so as to achieve high efficiency production. This not only involves the design and development of footwear products, but also involves the whole process of material budget, procurement, warehousing, processing and spanportation, so as to minimize waste and achieve the highest efficiency. We are putting in the effort to systematically develop this model and integrate resources such as ERP, CAM/CAD, PDM and so on, with the development of software for simulation production and product quality and function testing. Wang Guoquan is full of longing for the future development of Emma numerical control.

As the backbone of supporting the development of China's leather products industry's numerical control equipment, Emma CNC firmly grasped the historical opportunity of "made in China" into "China's Intelligent Manufacturing" in the year 12th Five-Year, and set up a pattern of "world-class enterprises with international competitiveness", increased R & D efforts, guaranteed product quality, realized effective supply, improved customer satisfaction, expanded brand value, vigorously promoted the system of landing capital market strategy, further consolidating the foundation of "connotative growth", and made full progress towards the goal of "the first brand of Asian computer leather typesetting and cutting system" on the basis of completing the 2011 production and operation goals.