People On Clothing CPI Alone "No Feeling"

According to the latest statistics from the website of Wuxi Statistics Bureau, the consumer price index of the whole city was 105.3 in May.

The prices of eight categories of consumer goods and services surveyed showed a trend of seven rise and fall. Food prices, housing, medical care and personal products, pportation and communications increased. Only clothing prices fell by 6.4%.

The shopping mall said that the price of clothing has not gone up, and some of them are still decreasing, consistent with the statistics.

But many people think that the statistics and their own clothing feel different, data is falling, but clothes are not cheap.

At the same time, in the case of the current cotton price drop by 30%, why did the retail price of garments not reflect? For these questions, reporters interviewed yesterday in order to unravel the doubts of consumers.

Q: why does the clothing CPI decline?

Statistics Bureau:

Although the statistics from clothing statistics are falling, most citizens seem to be "not feeling" about it.

Now, in every shopping mall, a dress is one thousand or two thousand, a pair of sandals six hundred or seven hundred, and a T-shirt should be three hundred and five hundred yuan. Compared with last year, everything is going up. The price makes ordinary citizens call it "hot".

Even in the small shops in the streets and lanes, it is hard to find dozens of cheap goods, and ordinary T-shirts can not be taken without 100 yuan.

For this reason, many consumers can only find a way to shop, shop and shop.

Why does the clothing CPI data show such a big contrast with the general public's personal feelings? For this reason, the city Bureau of statistics explained that because of the convenience of tracking, the selection of clothing categories is mostly in large shopping malls.

Due to the influence of new listing and season changing, some large shopping malls in our city have made greater efforts in discount sales this year, which, to a certain extent, reduced the CPI data of clothing category.

Q: why is the price of clothing still "hot" due to the drop in statistics?

Market:

"Sister does not go shopping mall for many years", this is Miss Zeng's recent QQ signature.

Many citizens sigh that the prices of the clothes in the market are getting higher and higher, and they are not going to enter the gate. However, some people in the market believe that the price of clothing has not changed much in recent years.

"Maybe the tag price is high, but the actual paction price is not higher than in the past years, the brand of the price increase is not much, and some brands even decline."

The head of marketing department of a department store in Xicheng said that because the price of goods had to be printed after the system was registered, he was familiar with the price changes of clothing.

Consumers think the price is high, probably because of the "illusion" of the price tag.

However, the person in charge admitted that the customer price of the mall has increased by 100 yuan this year. "According to our survey, the increase in the unit price is not due to the high cost of things, but rather the large volume of purchases by customers, which is closely related to the strength of shopping promotion."

The official said that the discount will soon follow up when the new clothes are on the market, and most brands will have a discount of 8 to 10 percent off in a month or so. Listing will be reduced to 7 to 20 percent off in two months, and the average will reach 40 percent off or even lower by the end of the season.

At the same time, in order to create popularity, the mall will organize a large sales promotion in two months. Most brands will basically participate in the promotion of performance, and the intensity will be greater than usual.

"The new buyers will also have, but more sales may be in the late discount, so from the actual paction price, the price of clothing and last year has not risen."

The responsible person said.

The head of another shopping mall also revealed this data to reporters. At present, the annual growth rate of clothing sales in the mall is steady at around 30%. "If clothing prices really increase too fast, the annual growth rate of clothing sales in shopping malls can never be as stable as it is now."

And the reason for this growth is that the person in charge attributed to the increase of passenger flow and paction volume rather than the growth of unit price.

Q: has the pricing of garment manufacturers improved?

Clothing dealer: this summer wear price is 20% {page_break} higher than that of the same year.

Shopping malls say clothing prices have not risen, but garment manufacturers say that pricing is higher this year than last year.

"The overall price of the summer clothing this year has not changed much.

But because Australian wool has just risen 40 cents last month, the price of winter clothing may be adjusted this year.

Ning Sun, marketing manager of Jiangyin's sunshine fashion men's Department, told reporters that the pricing mechanism of the retail terminal is not only about the raw materials, but also the labor cost factors. For example, the cost of manpower is rising by 15 to 20% per year.

With the rise of various costs, brand clothing will have to face a new round of test from cost control to design upgrading and brand optimization.

Mr. Xu, sales director of a children's clothing enterprise in Xishan, has made it clear that this year's summer dress price is about 20% higher than that of last year, priced at about 15 to 20% annually, which is almost the practice of garment industry in recent years. "For example, a child's T-shirt, the price tag is basically 138 yuan, the same fabric type, probably around 118 yuan last year."

Of course, Mr. Xu also said that in addition to various cost factors, the annual "inertia" of factory pricing is also forced to the market.

"Now there are frequent Zhongqing, store and festival activities in the mall, almost half of the forced brands, and the discount is relatively low.

If the price is low, it will be difficult to make a big profit even if it brings high popularity.

Coupled with the fierce competition in the market brand, it is hard to attract consumers without discount.

Mr. Xu said that clothing companies must reserve the corresponding price space when pricing, which is why consumers feel the price is getting higher and higher.

In fact, different clothing brands have their own pricing philosophy.

An industry insider who has been engaged in brand clothing agency for more than 10 years said that the pricing strategy of clothing enterprises must first deal with the situation of "before making profits and losses". "When clothing products are sold at a positive price for a period of time, the late selling products can only be sold at a price of 1 to 70 percent off, all of which will be diluted before the profits."

Clothing companies will also set a price increase rate when pricing.

If the production cost of a garment is 100 yuan, and the increase rate is 8 times, it means the selling price is 800 yuan.

The rate of markup is directly related to the market acceptance of the brand. The rate of increase of domestic brands is usually several times to ten times, and the increase rate of the international first-line brand is as high as dozens of times.

Q: cotton prices continue to go down. Why is the price of garments not falling?

Trade associations: the proportion of cotton textile fabric in clothing cost is smaller.

Cotton prices have fallen back in late February and have fallen nearly 30% so far.

The news of the price drop looks very beautiful, but at the same time, cotton prices continue to fall, but the price of many brands has not gone up.

In this regard, a person in Xicheng cotton textile industry said that the proportion of cotton textile fabric prices in clothing costs is relatively small, and labor costs, freight rates, shopping malls and other costs accounted for a larger proportion of the cost.

Therefore, even if cotton prices fall, it is difficult to affect the future retail prices of clothing.

"Although the market price of cotton is now in a downward trend, it is nearly doubled compared with the same period last year, and is still at a high level."

The head of the Wuxi Textile Industry Association told reporters that the cotton price was 1.2 to 13 thousand yuan per ton at this time last year, but in the four quarter of last year, cotton prices had soared to 32 thousand yuan per ton.

From the beginning of this year, prices slowly dropped and fell to 2.45 - 25 thousand yuan per ton.

"In fact, most of the materials used by many garment enterprises are still purchased at high price. Therefore, the increase in clothing prices this year is still digesting the cost increase in 2010.

The decline in raw material prices will reduce the cost of garment enterprises in the long run, but it will not be immediately reflected in the terminal sales link. The garment industry will have to face about half a year's difference from yarn sourcing to fabric production and retail sales. "

This person in charge said that the price reflected on garments would not be so fast, and the future trend of cotton prices is still unknown.

"The trend of cotton prices is not as regular as before, and there are many factors that affect prices."

This person in charge told reporters that cotton prices are still greatly affected by the shortage of resources.

According to the information of the association, the annual demand of cotton textile enterprises in China is about 11 million tons, but the output of domestic cotton last year is only 650 to 6 million 800 thousand tons, and the import volume is 2 million 500 thousand tons, and the actual gap still has at least 2 million tons.

Moreover, the planting area of Xinjiang cotton, which accounts for the amount of cotton 1/3 in China, is still shrinking, and the local consumption of cotton enterprises is increasing. It is predictably that the shortage of cotton resources is still grim.

In addition, the fluctuation of cotton price is also affected by artificial speculation.

The official said frankly that the future trend of cotton prices can not even be judged by such an industry.