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"Big French Cock" Stick To The End

2011/6/15 11:50:00 176

Nowadays, group buying new e-commerce mode has gradually moved to the center of people's consumption vision. A group buying website with cheap and fast features has been involved in many VC agencies, and their combination with textile and garment industry is becoming more and more close.

However, recently, many group buying websites have been exposed by the major media for selling fake or illegal operation.

58 group buying

A number of well-known group buying websites have been named. The marriage between group buying and clothing is not as smooth as imagined.

Reporters learned that, due to tick group, Xiu Xiu net and other websites, Kark shoes group bought suspected trademark infringement. Kark, the exclusive right holder of Japanese trademark, filed a complaint with the court recently. Kark, Sina's official micro-blog lecoqsportif China, also issued a statement recently, saying that the court had accepted the lawsuit.

The first case of Chinese group buying infringement was officially launched.

Kark, a leisure brand with high Lu Xiong chicken as its classic image, is no stranger to the vast number of consumers and the Chinese garment industry. It is a 100 year old French brand which was represented by Shanshan Group in China for many years. As early as 2008, Ningbo Le Kark Fashion Co., Ltd. went on the path of safeguarding rights. The famous "true and false cock" trademark dispute case ended in 2010 with the success of Ningbo Le Kark dress limited company.

And the road of protecting the right infringement of the music card buying website is experiencing a wave of twists and turns.

After Kark held a press conference on rights protection in April,

Le Kark

The path of safeguarding rights is not smooth.

In April 22nd, Kark held a news conference in Beijing to announce the event; in April 23rd, "Xiu Xiu net" issued a statement, "making sure that all the goods on the website are brand names", claiming that they have "overseas authorized documents" and implied Kark's "speculation and slander"; in April 24th, "tickled group" also issued statement support; in April 25th, Ningbo Kark Kark, a licensed Licensee in Ningbo, published a solemn statement on some media in a large format, reiterating the legitimate rights and interests of the trademark exclusive right Desanto and the music company Kark, and reminded consumers that, in case of counterfeit goods, they could report to the relevant departments or contact with Lok company.

Le Kark

trademark

In recent days, the representative of the exclusive rights representative told the "textile and clothing weekly" that Le Kark brand enjoys a high reputation in the field of Chinese sports and leisure wear, and is currently applying for the identification of well-known trademarks in China.

Up to now, there are nearly 180 entity stores in the country. Since 2008, the official flagship store has been set up in Taobao mall, with tens of millions of advertising dollars invested.

Although knowing that safeguarding rights in China is not easy and cost is high, Kark brand, which has always attached importance to consumers' perfect wearing experience, has not hesitated to choose to safeguard consumers' legitimate rights and interests without being infringed. It is believed that these investments are worthwhile, and also believes that China's intellectual property rights protection environment will become better and better.

At present, the development of group buying websites in China is swift and violent, and there are no bad websites that deceive and mislead consumers through group buying in the name of seeming legality.

If it is not effectively regulated, it will not burn for long.

It is tick group and Xiu Xiu net that deceive consumers by the name of genuine brands, or as they say, Kark's unprovoked prosecution and speculation.