Shao Daxi, KNOW&Nbsp, YOU&Nbsp; KNOW&Nbsp; ME

Da Xi Xiao

Da Xi Xiao

Dalian Polytechnic University clothing Master of design and Engineering

The incumbent knows his or her own brand design director.

Shao Daxi, it doesn't sound like a gorgeous name, but Shao Daxi personally thinks that the name of "happy" is friendly and natural and simple. It's just like his future life and work style.

When Shao Daxi graduated from Dalian University in 2002, he went to work in several department stores. At the same time, he saw many brands of costumes so beautiful. Design and workmanship were so intoxicating. Since then, Shao Daxi has fallen in love with fashion design major. To the extreme, he resolutely resigned from a fairly good job and entered the postgraduate class of fashion design major in Dalian Polytechnic University, which gave him a deeper understanding of clothing in the art hall of the Industrial University. In the process of learning, Shao Daxi felt "love because of love".

During the school period, Shao Daxi participated in the fourth multi-national college student costume design competition of "Jingwei Donghua Cup", and the "YKK Cup" postgraduate fashion design competition was awarded the silver award and the best prize respectively and the three most popular awards.

In 2005, Shao Daxi released a series of "sea" thematic conferences in South Korea, which received the attention and appreciation from South Korea. In the second half of 2006, it became the chief designer of the Korean "TSUCCA" women's wear China.

In 2007, Shao Daxi led his team to "VOGUE". fashion The magazine's art exhibition in Singapore released a fashion show featuring "face". In the same year, some famous designers in Shanghai participated in the international art exhibition held in Shanghai. At the 07 year's (Dalian) International Garment and Textile Fair, 15 famous designers at home and abroad made their own static exhibition of their clothing in Dalian Expo square exhibition area. Meanwhile, the "know your own" brand also released its own rich exhibition.

Everyone has a certain ideal, which determines the direction of his efforts and judgments. In this sense, Shao Daxi takes his own knowledge of himself and others. brand Take your own team to dance on the world stage. Going out of the world will make clothes tell you everything - let your dreams shine into reality.

The 2011 spring and summer fashion conference

"Self expression" has always been the core concept that I have created. Naturally, the exhibition is my expression of "unknown" self. It keeps me going deep into my heart and keeping an open attitude to the world. "Unknown" will nourish my creation and make me change. The two main elements of the show are "anxiety" and "curiosity", which are mixed together. Most of the works are based on these two elements, and you will see the design of clutter, structural asymmetry and so on. The two main elements of the exhibition are "anxiety" and "curiosity". This release is inspired by all sides and a vision of the future. For me, the motive force of creation comes from the needs of artists themselves and the needs of the masses. It is whether they want to share their observation and understanding of the world with others, so that I feel the meaning of their existence.

One hundred and eleven

As a platform for learning, exchanging, presenting and promoting economic and trade cooperation in the clothing industry, annual exhibitions of world famous teachers, fashion show in Dalian, spring and summer fashion week and clothing brand show have attracted much attention. Over the years, some excellent clothing brand representatives have speeded up the spanformation and upgrading of the garment industry in Dalian through the support and efforts of the government, and continuously enhanced the overall competitiveness and international visibility of the garment industry in Dalian.

Da Xi Xiao

Da Xi Xiao

As an outstanding representative of young designers, Shao Daxi uses his professionalism and enthusiasm to push the brand of knowing himself and the other into the international arena and constantly enhance his reputation.

Interview notes

A year ago, at the multi-functional hall on the two floor of the Shangri-La hotel in Dalian, I had the pleasure of appreciating my own clothing exhibition. As a series of activities of the clothing festival, the natural and pure brand style left a deep impression on me. One year after a bright sunny morning, I met Shao Daxi, the founder and designer of his own knowledge.

It turned out that the famous brand designer at home and abroad turned out to be a thirty year old boy. He can talk about it with 80. When the sun shines all over the glass roof and shows a bright smile from time to time, he appears to be exceptionally sunny. But what he has achieved today is enough for his peers to admire.

Many people know that Shao Daxi is famous for knowing his or her own brand, but some people know that he is through the radio version of the former column "fortune 991". He was active in broadcasting at university. He never gave up his ambition after graduation. Since you like it, you have to dare to try it. This is the style of work Shao Daxi has always insisted on. So he gave up his work that had already done a lot of work. He resolutely came to the radio station and applied for a postgraduate course in fashion design at Dalian Polytechnic University.

Thus, "one heart and two uses" did not affect his achievements. On the radio, he not only became an excellent host, but also served as a planner for many large events. In the school, he abandoned the interior decoration design he had studied in undergraduate course, and began to explore the fashion designer. For his own "no honest work", Shao Daxi has a very good reason. "There is a good saying that men use addition before they are thirty years old, and subtraction after they are thirty years old." Therefore, in his several years after graduation, he tried different jobs, expanded the scope of communication, and approached different people and different things. When he reached the age of thirty, he made clear his goal of striving to create a brand of his own, which had nothing to do with it and selectively abandoned it.

It's hard to make a brand. It's even harder to be a famous brand. Shao Daxi said frankly that he was very grateful to his mother for what he has achieved today. Not only because the mother gave him financial help in the early stage of the brand preparation, but more importantly, his mother taught him the principles of being a man and the principle of doing business. "Honesty" is the precious wealth that mother has instilled in Shao Daxi from an early age. "Making a brand must stick to the principle of" two hands ". We should not only grasp money, but also maintain the brand. Everyone will encounter difficulties in doing business. There are always solutions to the problems, but if we lose the principles of good faith, we will have no way to go. Over the years, Shao Daxi has learned a lot from the experience of shopping malls.

Shao Daxi said that people who study art will keep a pure and pure soul in their hearts. And he is the embodiment of his desire for nature in the design of clothing brand. That is enough to give a sense of simplicity to the hostage, but it adds a gorgeous factor, which is simple but not cliche. Just like Shao Daxi's personality, he is upright, simple and understated, but he shows a rebellious spirit in his bones.

He hoped that he was a simple man, hoping that complex things could be more reflected in the brand. So I didn't see any title on Shao Daxi's business card. He laughed and said, "just call my name, no need for any name." In the eyes of his subordinates, the young man is serious and serious in his work, and has no frame of leadership at all. When he's okay, he'll ask 35 of his friends to roar in KTV. Shao Daxi said he has two hobbies at present, one is making money, the other two is singing. For making money, he will not set any goals for himself, do his own brand well and earn his own wealth. If he is tired, he will sing and release pressure, and then continue to struggle.

One hundred and eleven

Every spring and summer is Shao Daxi's busiest time of the year. He has to deal with matters related to the costumes Festival and prepare for the new listing in autumn. He said he was very fortunate to be born in this fashionable city of Dalian, and was lucky enough to take part in the performance of the costume festival. With this international stage, he displayed his own creation and thanked the Dalian clothing association for its strong support for the development of young designers like him. Knowing each other and participating in the show every year will attract many people to appreciate it. Day after day, year after year, he believes that more and more people will know who they are and who they are.

After the interview, Shao Daxi sincerely invited me to participate in this year's exhibition. I believe that this year's understanding of the brand will be more thorough than last year. For this reason, I am very much looking forward to it.

Q&A

Q: what are the characteristics of knowing oneself and others in design?

Answer: in design, knowing yourself is not a big collection of pandemic trends. Instead, it is an innovative design of the urban women's living environment and psychological needs after in-depth inspection and analysis of the latest international fashion trend by knowing the design team that knows the other's own. Material selection is one of the distinct brand characteristics of knowing one's own knowledge and one's own. I have always believed that only the simplest, the purest, the most natural and the most comfortable can reflect the personal charisma of the wearer.

Q: what are the plans for the expansion of the brand in the future?

A: we have opened two stores in Korea, and now we are discussing with a Japanese company about the Tokyo store. At home, at present, there are more than ten stores in the major department stores and shopping malls. Next, we will continue to increase the number of stores according to market demand, and will also ensure the quality and service level of the products.

Q: what will be the breakthrough in design this year?

A: as a fashion designer, I have keen observation and judgement on the change of fashion trend. Therefore, every year I will go to some important fashion week to learn, so as to continuously enhance the brand design concept. This year, there will be some breakthroughs in the style trend of knowing one's own and others. Many styles of clothing tend to be younger, especially the design of collar and sleeve will run through this year's overall style.

Q: as an outstanding representative of young designers, what advice do you have for college students nowadays?

Answer: only professional people can do professional work. If you love design, you must strive to learn professional knowledge. In addition, insist on making a brand, even if faced with difficulties, we must be brave enough to face it.

Shao Daxi: know your own and know women's works

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Know yourself and know KNOW YOU KNOW ME

Knowing oneself and knowing others is simple and unpleasant. He always sticks to the trend of the masses, but he is constantly creating new trends. Knowing oneself and knowing the other is constantly breaking the tradition and changing the dream into reality. She is not only a brand, but also a kind of idea and a seriousness and intention to dress. To know oneself and know others is to advocate the truth of human nature. Its designer aims at finding out the spirit behind the clothes, rather than seeing it in his pocket. Therefore, knowing oneself and others is the brand of a confident person, and the confidence and connotation of the wearer makes it different from others.

The unique understanding of clothing culture and the perfect integration of elegance and coolness of clothing reveal the fashionable feminine personality. The Oriental dress culture and Western dress culture collide and merge, making the rules seem irregular, irregular and seemingly uniform in rules, which fully embodies the rules being used to break, and fashion is used to catch up with others. Fashion itself is irregularities, he is a kind of tearing, a kind of creation, chasing and subversion, but it does not seem contradictory. Know yourself and know more about the deeper understanding of clothing. "There is no lack of fashion designers who can design fashionable, elegant, sexy, beautiful and unique fashion designers, but they are very short of fashion designers. As a unique design language, clothing has the infinite possibility of conceptual communication and spiritual communication, and can even lead to deep thinking, and then change behavior. It is the art of being alive and speaking," which is the brand spirit that has always been pursued by both ourselves and ourselves.