All Kinds Of Clothes Are Available In The Market.

Winter 2010

However, in the past, different grades and brands of thermal underwear rely on traditional competitive methods such as price and style.

In the winter of 2010, the focus of competition in the thermal underwear industry has shifted to the fabric of clothing.

"Tian silk", "velvet" and other familiar "sky" prefix fabrics and the once fashionable "Lycra" and other fiber products have become somewhat desolate.

New names such as "Salam", "wood" and "Yi Si Si" have sprung up.

In the face of all kinds of thermal underwear fabrics, consumers can not clearly see them even if they can really borrow them.

False exaggeration: special functions are multifarious

Underwear, however, refers to clothing that is close to the body. It should have a certain warmth retention function.

The so-called "warm underwear" is nothing but to tell consumers that it has stronger thermal performance.

Why is a thermal underwear stronger than its ordinary underwear? The manufacturer "synergy" dealers tell us the same reason, because my product has special functions produced by special materials.

In October 2010, miss Liu Juan, a consumer in Xi'an, went to the department store to buy warm underwear in order to resist the cold.

As soon as she entered the store, she was all confused by all kinds of warm underwear.

For an ordinary consumer like her, it is not clear which underwear made of materials has the function of keeping warm.

However, in the eyes of young girls, the requirement for a warm underwear is nothing but frivolity.

Next is the warmth retention function. The taste of "beautiful frozen people" is not very pleasant.

Finally, consider the issue of style. After all, underwear is not likely to be seen by ordinary people.

In the face of the enthusiastic recommendation of the shopping guide, she herself did not know what to buy.

However, when she heard that a thermal underwear could withstand twenty-five degrees below zero, she immediately became interested.

So he took off his clothes from the clothes rack and began to sketch in the mirror.

At this time, the guide told her that this thermal underwear was made of 100% pure wool fibers and some heating materials were added.

Miss Liu's heart was touched, and she thought of a scene she often saw in her hometown in her childhood.

In the cold winter, there are scattered snowflakes in the sky, and the cold wind is blowing up on the ground.

On the bare hillside, one can always see people dressed in sheepskin gowns.

From childhood, she knew that wearing wool is the warmest.

So Miss Liu spent more than 200 yuan to buy the thermal underwear made by this brand manufacturer.

But after half a month's actual wear, she found out.

The thermal underwear is very airtight outside, and it is very uncomfortable inside the room.

In fact, people with a little common sense should understand.

The so-called "can withstand zero twenty-five degrees severe cold" is simply blowing blindly.

If it's so great, our Antarctic expedition players will not have to work in such a bloated clothes.

Two people directly wear a warm underwear to the South Pole. Not only is it convenient for work, it can also win glory for the country.

At present, almost all thermal underwear in the market has the suspicion of exaggerating the warmth retention effect of their products.

It's just that different manufacturers or businesses use different gimmicks.

In fact, the warmth retention property of a piece of underwear is not much related to material because it is too thin.

It is nothing more than watching the weaving of fibers and the fluffiness of fibers. As we all know, air is the best heat resistant material.

In addition, in addition to the exaggerated publicity of thermal performance, some manufacturers and distributors have also derived some other health care functions on their own thermal underwear.

Zhang Da Ma, a resident of Wuhan, worked in the waterway administration before she retired. She has been suffering from rheumatoid arthritis and is very sad every winter.

Once, when she passed a shopping mall, she was attracted by a "warm underwear" known as "automatically heating".

In the shop, the saleswoman told Zhang aunt with a vow that the warm underwear was specially added with fever fibers, which can generate fever and activate the blood circulation of ten points of the neck, shoulders and back, which can effectively relieve various diseases including rheumatoid arthritis.

Because of their own illness, they can not resist the persuasion of the shopping guide.

Aunt Zhang finally spent more than 800 yuan to buy one for herself and her wife.

Just second days after Aunt Zhang was happy to go home and put on her new dress, the newspaper's son wore the brand thermal underwear, which was ordered to be delisted by the local industry and commerce department because of false and exaggerated publicity.

According to the industry and Commerce Department, merchants can not produce authoritative test reports to prove underwear has the declared fever effect.

The ingredients on the label are cotton 10%, wool 20%, regenerated fiber 30%, spandex 5%, etc.

The so-called new high-tech "heating" underwear is a common thermal underwear, but the price is 3 times more expensive.

In fact, similar situations happen all around us.

Thermal underwear manufacturers are driven by interests, hollow ideas, "gimmicks", and then began to sell to the market.

It is understood that thermal underwear manufacturers in training sales staff to sell underwear, special new words to confuse a series of concepts, the price can be doubled, promoters will also increase sales commission.

In the end, consumers are so confused that they pay for their purchases.

There are many problems: fake and inferior products are pervasive.

In recent years, the hot underwear and its lucrative profits have naturally become the industry with frequent counterfeiting and counterfeiting activities.

In addition to some usual methods and means of counterfeiting and counterfeiting in clothing industry.

It is worth our attention that most of the fake and shoddy products in the thermal underwear industry have entered the low-end market and the rural market.

The consumer group here is not only less knowledge-based than the urban consumer group, but also has a worse sense of rights protection.

Such a market is also one of the weakest links in the monitoring and management of relevant departments.

It is understood that the production of fake and shoddy thermal underwear is generally scattered around the small factories and family workshops.

Such enterprises are small in scale and low in start-up capital and low in entry frame.

And liquidity is pretty strong.

Most of these enterprises can move through the whole night.

At the same time, these "no" small workshops, from the boss to the workers, are basically related to relatives and townships.

In the face of outsiders, information on production conditions and so on are generally tight lipped, so it is hard for us to draw attention to it.

In addition, its secrecy is also very strong.

It may be a small farmyard near the city, or it may be hidden in some corner of other factories, or even be found in some residential buildings.

This has also brought difficulties to the departments concerned.

In the autumn of 2010, Zhou Dalong, a migrant worker working in Chongqing, spent more than 10 yuan on the stalls to buy a so-called warm underwear for cheap.

Back in the shed, he stripped off and put on his new warm underwear to show off in front of his workmates.

This dress is brightly coloured and has a nice color. Zhou Dalong wears it very well.

So he also told himself that the fabric of the thermal underwear was pure cotton.

Zhou Dalong's job is to build stones at a construction site in Chongqing.

This is a way of life that requires physical strength, but does not require any technology.

For him who reads little and has little skill, he can also say "complement each other".

Heavy physical labor, naturally can not avoid a lot of sweat.

That night, when he returned to the shed, Zhou Dalong used to take off the warm underwear which he did not know that he had been wetted by sweat for several times.

After the thermal underwear was removed, Zhou Dalong noticed that his clothes were obviously stained by the sweat on his back.

It is not surprising that such new situations are often seen in the newly purchased towels in the countryside of his hometown.

However, he found that there were several small red pox on his chest and back.

This does not care for Zhou Dalong who has always paid little attention to his own body and only pays attention to wages.

However, the development of events is beyond Zhou Dalong's imagination.

A few days later, more and more red pox began to itch.

He ran to the drugstore to buy a cheapest ointment and began to heal himself.

Obviously, this is not effective.

Zhou Dalong wanted to see a doctor in the big hospital, but he remembered that he often heard people say that he did not spend a large sum of money to get out of the hospital door.

Zhou Dalong, who was carrying a heavy burden of thought, could not sleep for several days. He was always wondering what his illness was.

In the evening, bored Zhou Dalong turned on the radio.

Just inside, a program of "Huyou" hospital is playing.

The doctors who pretend to be patients have entered the hotline of the radio station.

Cho Tai Lung listened more and more frightened, and heard more and more cold.

According to the analysis of "fudge experts", his symptoms are not at all a cancer that is also incurable.

Then Zhou Dalong began to think about it himself.

He felt himself finished. He was not far away from death.

After thinking about it, he started calling the wife who stayed at home.

A similar conversation was made.

On the second day, the wife who could not rest assured rushed to Chongqing.

In the persuasion of the workers around, Zhou Dalong and his wife went to the regular hospital for "dying and dying".

After examination, the doctor found that this is a typical allergic reaction. Taking some medicine is all right.

Zhou Dalong only remembered his warm underwear.

The fake and shoddy thermal underwear not only made Zhou Dalong lose money, but also caused a great blow to his spirit and became a joke on the construction site.

In fact, things like Zhou Dalong can only be more remote in the West than in Chongqing.

Because there is no testing, we are not sure that his question is related to the specific aspects of the thermal underwear such as dyestuff, fiber and so on.

However, it is certain that this thermal underwear is not qualified.

The harm of fake and shoddy thermal underwear is more harmful to human body than the inferior coat, and the consequences are even more serious.

Mild cases of allergy, eczema and dermatitis and other symptoms, serious formaldehyde exceeding the standard, may also endanger the safety of consumers.

TV shopping: a new way to solve the problem of thermal underwear

At present, a variety of new shopping methods are emerging one after another, in addition to the recent hot Internet shopping.

The existence of TV shopping has been quite long, and the way of shopping that often appears around us has not attracted the attention of all aspects.

Every day, turn on the TV, no matter which channel and what programs are there, more or less TV shopping "jump" to "bomb" everyone's audio-visual.

There was once a Taiwanese "Hou chief" who was popular with TV shopping.

But shortly afterwards, because of the consumer "group" rights prosecution and other reasons, "Hou" company was canceled, he himself gradually fade out of everyone's attention.

Just when everyone shouted "farewell, Hou general", more textile and clothing products began to occupy the stage of TV shopping.

These textile products are mainly made up of women breast augmentation underwear.

Among them, underwear known as "warmth" and "fever" also account for a large proportion.

In mid October 2010, Gao lady in Shijiazhuang turned on the TV and saw a warm leg pants advertisement.

In the most shocking advertising campaign, the manufacturer claims that this is a fabric with aerospace technology, containing infrared fat burning warm wire thermal pants.

And at the abdomen, knees and other places also used the "Malin" high-energy infrared dense soft magnetic and other special materials.

Therefore, this kind of trousers can not only keep warm but also provide health care.

So Miss Gao immediately called a subscription according to the number on the screen.

When the product was opened, she felt a strong pungent smell coming.

After a closer look at the thermal pants, she found that the quality of the products was very bad.

There are still a lot of threads on it, and I feel like a dozen yuan of goods.

After wearing it, Miss Gao became even more depressed.

Even in a heated home, it is very cold to wear only these pants, not to mention the cold outdoors.

There is no doubt that the more than 300 yuan spent by Ms. Gao on this warm trousers is undoubtedly "beat the bucket".

However, it is not easy for consumers to protect their rights when they encounter such a situation.

Such QVC Company often use delays and tricks to deal with consumers.

In reality, as mentioned above, consumers "group" prosecution, these companies immediately write off the company to evade responsibility.

Then, change the place for a product, or even just wrap it for another product.

We can continue to "flicker" consumers in the same way.

In fact, some TV shopping products continue to infringe on consumers' rights and interests.

It is self-evident that the television station has played a great role in "boosting the flames".

In order to gain profiteering, the merchants do not choose the means to deceive the consumers by false advertising.

And TV stations also spend more money on advertising for their own sake, or let them be deaf and dumb, so that our social integrity is being destroyed.

Strictly speaking, TV stations are "accomplices" of illegal TV shopping products.

With the development of TV shopping in China, the need for regulatory legislation is particularly urgent.

However, there is still a dispute about legislation. It is to control TV shopping as an advertisement or to control it as a program.

This has caused some difficulties to the supervision of relevant functional departments.

Since 1995, the first thermal underwear has appeared in Shanghai, and it has been in the past 10 years.

Like any industry that has just started, it has been favored by investors since its birth, and it has come to the common people.

Thermal underwear has created another myth of the Chinese clothing industry, and has gradually formed an industry.

In 2004, the state issued and implemented the "knitting thermal underwear industry standard", which stipulated 11 quality indicators for thermal underwear.

Among them, the heat preservation rate, air permeability and moisture permeability rate are important indicators to distinguish the quality of thermal underwear.

But unfortunately, although the "knitting thermal underwear industry standard" was introduced, it aims to conduct a "shuffle" for the underwear market with a mixture of fish and clothing, hoping to standardize the market order through the survival of the fittest.

However, because the standard is a recommended standard rather than a mandatory standard, most businesses except brand companies ignore it and turn a deaf ear.

However, it is gratifying to see that through these years of operation, the domestic thermal underwear industry has begun to emerge in some brands and has been in the leading position for a long time.

However, judging from the overall market situation, there has not yet been a strong high-end brand. Many so-called brands are often short-lived because of their lack of sustainable business philosophy.

With the emphasis on quality, brand creation and development, China's thermal underwear industry is gradually moving towards a regular and healthy development track.

And in the context of increasing domestic demand and growing momentum of economic growth, the thermal underwear industry will be more exciting tomorrow.