Xie Feng &Nbsp; Bring Design Into Other People'S Lives.

Xie Feng, fashion designer, founder of JEFEN brand.

The director of the Chinese Designers Association first boarded Chinese clothing at T fashion week in Paris.

The greatest ideal is that one piece of work can change people's life in the future.

The future in my eyes

"The future" is a positive word in my eyes, connected with this word, and everything becomes full of expectation.

It seems that in everyday design work, every time we think of the trend of the next season and the trend of the future, we immediately get the motivation and passion of a job. Many of the inspirations are closely related to the future. This is the beautiful gift that the "future" brings to me first.

In history, there are many super imaginative masters of the future.

Like genius Da Vinci, he wrote down everything that surpassed the reality of his time with his imagination. Until several hundred years later, some of his imaginations became real, and our lives changed dramatically.

The human imagination of the future, as the poet has described, will give us wings to realize our wishes at the coming moment.

Of course, few people will become talents like Da Vinci, and not everyone will have such imagination, but everyone can also achieve their ideal future through their own efforts.

Before that, we were always thinking about how we would live in the future.

In order not to be lost, future blueprint will become a guiding light for us.

Because the future without imagination is really horrible. To illuminate our feet in this way of thinking, can make us full of expectation and let us not lose our way in the way to the future.

In my personal learning and working career, when I was very young, my life was completely different.

At that time, I always wanted to grow up.

In 80s, we came out of the school gate and had many thoughts and fantasies about future life.

At that time, I stayed in the school to teach. At that time, the teaching environment and resources were still scarce. I decided to go deep into the field when I chose to study in Japan.

At that time, I did give my best imagination, but by 2010, apart from the economic development of the country, the changes in the world's fashion power have changed, and I still feel that it is not yet possible to think about it.

At the end of 80, when I was studying abroad, fashion was still a strange word for our graduates studying dyeing and weaving. The concept of fashion and popularity was also obtained from a limited number of foreign magazines.

Future posture, leisurely life, gracefully working.

As a designer, the greatest ideal is to have a piece of work that can change people's life in the future.

Someone asked me if you had the most regretful thing about being a designer. I said, "jeans are not invented by me."

In my opinion, designers who did not want to change or influence others' lives with their own creativity or their own design are neither excellent nor successful.

So my goal has always been to bring better life to others through their own efforts.

Since the creation of JEFEN women's wear in 2000 and the beginning of the design of each season's series, we have been very clear about the direction of design and the meaning of each work.

I hope that my design can bring good luck to women, let them be independent and confident, so that they can lead an ideal life freely.

So we define the concept of brand design as "Ji Fen" - creating a beautiful life.

At that time, such a concept was more enjoyable and enjoyable, but from concrete practice, we also faced many specific choices every day.

So every hope we achieve in the future will bring about the JEFEN pattern today, and then the birth of the Frankie Paris series.

All of this starts with a single step - every season we experience roller coaster, from the high end of inspiration to the continuous precipitation and excavation in the process of realization, and even through struggles and hardships.

In the end, the goal of our work is to make women better live, be leisurely, and be confident and elegant in their work through our design work, which is also the main trend of the future women's work and the way of life.

In my opinion, "fashion and future" is actually a group of women that I care about and have always been working for. The real meaning of this is that women can live more leisurely and work more gracefully.

Women are becoming more independent and more powerful and confident than ever before.

I firmly believe that they will have more autonomy and strength in their life and work.

The important reason is that they can get equal opportunities to work and support themselves, and control their lives through the realization of their own social values. Therefore, we firmly believe that in the future, women who are confident and graceful in their work are the most attractive.

Of course, work is only a part of future life. Life is more important to women than to work.

So in the future life, living in a leisurely life and working gracefully is what we call "fashion and future".

Creativity holds the future

Leisurely life, elegant work.

No matter what kind of life we want to achieve, the effort we have to pay for it is obvious and necessary.

As designers, the link between "future" and "creativity" will be more closely linked. This also means that we need to make efforts to gradually change our lives according to our ideas.

So whether they are fashion designers or professional designers in other industries, their creativity is the key to the future. From creativity to creation, getting this key can open the door for our future.

As a designer, I was lucky to start from my initial hobbies and choices, to become designers, to create my own brand, and to bring my design into other people's lives through work.