Zhao Benshan's Inspiration To Family Businesses

In recent years, Zhao Benshan And his media attracted much attention from many media and scholars. Even many cultural and economic scholars began to study Zhao Benshan as a phenomenon. According to the news, the commercial performances of the Beijing media group in the three eastern provinces and eight Liu Laogen theaters in Tianjin and Beijing are almost full, and the total box office in 2009 is expected to reach 150 million yuan.

From a born two person actor to a successful media tycoon, Zhao Benshan's business is worth a lot of things. family firm Managers should learn from them.

　　 Do your best product. Happy marketing

In the Guizhou TV's "talk about" program, Long Yongtu once said to Zhao Benshan: "we have repeatedly quoted Premier Wen Jiabao's words, saying that confidence is more important than gold and currency. After I watched Ben Shan's program, I would like to interpret his remark, that is, happiness is more important than gold and currency. Zhao Benshan is doing very well, making the audience happy and consuming, so that people can happily pay for it."

From his pioneering work to today, Zhao Benshan has gone through coal and made lumber and steel products. In his words, "I have almost never paid for those businesses," even if they do not earn money. But ultimately, these are not their strong points. In the first month of 2001, fifteen, Zhao Benshan took a few friends to Jilin to play. At the invitation of his friend Gao Xiumin, Zhao Benshan and his party came to the local famous duer theater to see the show. The couple who played by Zhang Xiaofei shocked the fool into pulling his wife. "I haven't slept all night. It's really exciting. I said, ouch, don't go anywhere. This is my life. I don't think there is any kind of art drama that makes people happier than "Er Ren Huan". I'm looking for directions. I want to run this stuff. That night, I turned three things out of my mind: a competition, looking for talent; taking a TV play with a two person circle to get the ability of these people out; after all, open a theater and build a group, "Zhao Benshan said. Since then, he has closely combined his own director with the industry he is engaged in, and has applied his best skills to the extreme. "Happy production" became his pet phrase and was positioned as the mission of his enterprise. Zhao Benshan, a famous expert in duet, once said, "he has studied the mystery of laughter in the audience. He has studied the hearts of the common people from the bottom, and he knows that there is a market for such laughter."

Enlightenment: today's family businesses often win the market by "one recruit" and win the success of the enterprise. But after the success, many entrepreneurs do not seek to expand their business from the advantages of enterprises. From the perspective of "recruiting fresh" to "recruiting and recruiting fresh", they often blindly carry out diversified expansion in the unfamiliar field, and the results are mostly "the heart is higher than the sky, and the life is thinner than the paper". Therefore, it is the right way for an enterprise to truly identify its strengths and become bigger and stronger in its own superior industries.

Integrate various resources to build industrial chain

Without the success of Ben Shan's media, Zhao Benshan may not be much different from other actors, but a "short sketch king" on CCTV stage. And what he did as an entrepreneur was the success of collecting a large number of excellent duet actors, and using his influence to integrate the media channels for his own use. He also launched a variety of formats such as stage performances, film and television dramas and so on. In the past few years, Zhao Benshan has built an industrial chain: combining the theater with the theatrical troupe to create a unified brand -- the old stage of Liu Lao; the actor who plays the role of "two person turn" in the TV play, the actor becomes famous, and attracts more public figures to attract more public attendance.

Tian Lidong, the party secretary and President of Shan Shan media, once said: "many people in China's literary and art circles do not have the sense of industry and enterprise. They only operate themselves, do not want to run operas and dance dramas in the past, and Zhao Benshan has this consciousness. He wants to manifest his value by running two person turns. But even if some entertainers have a sense of enterprise, they are not successful because of their lack of management ability. For example, in the past few years, Chen Peisi, who was also on the rise of essays.

Yuan Yue, chairman of the zero point research and consulting group, once commented on Zhao Benshan in an article: "big brother of this mountain is a model for entrepreneurs to learn. His operation logic in the combination of internal and external resources, art and market goes beyond many single business minded bosses. He showed his ability to lead and train his apprentice, not just a super individual artist. His industrialization operation especially reflects the maximization of his art and talent resources.

Enlightenment: the strength of resource integration should not only be a major indicator of the ability of entrepreneurs and entrepreneurs, but also directly related to the growth and development of enterprises. Family business managers are often deficient in their ability to integrate resources due to their own development experience and knowledge structure. Therefore, we must strengthen the training and training of this ability, and absorb the talent resources of the show into the management team to complement each other and improve the ability and level of resource integration of the enterprise team. {page_break}

　　 "System + emotion" management reflects humanization.

Zhao Benshan has his own unique way of managing artists. He once said, "it is not easy to manage an Artiste by restricting the use of the system. Those are wild horses. When you come up, you can put them on. The rope will break. Between them and me, first of all, emotional. Like their father, sometimes they are more responsible than fathers. Then I gave them a play to make them angry, so he didn't dare to get the fire. Finally, we put all the rules and regulations into one system and write them out. Money can cure them. For the most fined, let him pay 100 thousand. "

The author believes that the greatest advantage of Zhao Benshan's management is not to integrate his personal feelings, but to really value everyone's value. Every apprentice, he tried to give them a play, and every opportunity for development took into account their disciples. This allows everyone to find their own value platform.

In addition, his personal emotional management style. He used the traditional drama class mentoring system, in the enterprise, the disciples called him master, even master, some directly called Dad. Over the years, the apprentice has had any difficulties, no money, and his family has had trouble. This allows the disciples to find a sense of belonging.

Of course, there are also perfect and strict management systems within the company. At the end of the ceremony, he presented his apprentices to his disciples as a token. The stone with four characters embedded in the "national code of Legalists", tens of thousands of pieces of money, was chosen by himself to show the weight of these four words. There is a very strict rule on the quality of the performance, as well as every actor going out to perform a walk. Anyone who breaks the rules will be punished.

Enlightenment: some family businesses now, three employees, two nephews and a nephew, have no basic attendance and business return system, and there is no standard in management. Some family businesses have just started to enter the standard management stage, and they want to learn the set of multinational enterprises, while learning only learn a piece of fur. Only strict management does not take into account the adaptability and scientific nature of the system, only merciless punishment and reprimand, but no concern and help for employees, and finally get grumbling. None of this is very desirable. If a company wants to find a suitable management mode, it needs managers to fully demonstrate and plan rationally according to the development stages and human resources of enterprises.

　　 Keep learning and surpass yourself.

Zhao Benshan spent 550 thousand high tuition fees in 2009 to study in CEO class of Changjiang Commercial College, which caused a great sensation at that time. Zhao Benshan said to himself, "if a company becomes bigger, it will naturally be confused. In the school of business, in my opinion, it is a process of readjustment and cooling. On the one hand, I have learned the management experience and lessons from overseas advanced teams, which is very helpful for my future management of my media; on the other hand, it is psychological level: there is no money to play, this is a universal phenomenon. I can even say that most entrepreneurs have mental illness, including me.

No matter what he learned at Changjiang commercial college is worth less than 550 thousand tuition, his consciousness of learning advanced management concept is worthy of our admiration.

The revelation is that many family business owners tend to be proud of their ability to bring achievements to the enterprise after they have made some progress in the enterprise, and fall into the vicious circle of empiricism. Thus losing the motivation and enthusiasm to continue learning. Can we know that once we give up learning, we will lag behind the times and guide the correct development direction for enterprises?

Of course, we must not see that the paternalistic management of Zhao Benshan, an entrepreneur who grew up from erzhuan, has played a positive role in improving team cohesion and reducing the cost of employing, but there are also obvious drawbacks. The formulation of the strategy and the grasp of the market are all tied up by Zhao Benshan. In the long run, will the media continue to be brilliant on the day when Lao Zhao retires?