How To Open A Snack Bar, Make Fun And Make Money?

Fight in battle snack shop

Mr. Zhang's "snacks" restaurant is located in a relatively concentrated place in Shanghai office buildings. In less than 20 square meters of space, Mr. Zhang will own his snack bar. Management It's very popular.

Mr. Zhang is from Jiangxi. He said that after coming to Shanghai several years ago, he had the idea of changing his career. At that time, when contacted with many Shanghai people, they found that they especially like female white-collar workers and children, who like snacks very much. So Mr. Zhang had the idea of opening a specialty snack bar.

Mr. Zhang said that in the past shortage of commodities, it was not easy to eat enough, not to mention snacks. Now the standard of living has been raised and snacks are no longer exclusive to children. It has been loved by people of all ages. Snacks are no longer the type of popcorn, peanuts, melon seeds and beans in the past, but derived from a wide variety of products. In addition to traditional snacks, chocolate, expanded Cereals, nuts, chips, fried Cereals, sugar, fruits and vegetables, jelly, cakes, instant meat products and ice cream are added.

There are nearly 100 kinds of merchandise in this "smells" snack bar, involving more than 20 manufacturers. Mr. Zhang said he usually had to pick up a shipment every two months.

At the same time, Mr. Zhang also asked the salesperson to treat every customer with a warm service attitude. Customers feel satisfied. Naturally, one pass ten, ten pass hundreds, and good word of mouth is set up like this.

　 Research Consumption psychology

After running the snack bar for nearly 2 years, Mr. Zhang summed up his own experience: snack is a supplement to staple food, and all those who deal with it are snob people. The more strange snacks are, the more people they buy. Most of the snacks are women and children. They all have strong curiosity, especially for products and tastes. They are very demanding in terms of their diversity and uniqueness. Therefore, when they are stocking, they should focus on the consumption psychology of women and children.

Secondly, good packaging is a magic weapon to stimulate purchase desire. Women and children are more sensitive to colors. The outer package is exquisite, which can increase the added value of the product and make the product appear super value.

In addition, a product's life cycle is short, so snack bar should launch as many new products with potential market as possible, and meet the changing needs of consumers and happy new psychology with product changes.

Finally, the use of holidays to expand market share is a good way of sales. Although the snack consumption is not seasonal, but the peak sales period is relatively concentrated, that is, before and after the Spring Festival, 51, 61, national day, as well as the usual weekend, weekend, are the peak season for sales, the general manufacturers will be in the Spring Festival period of two months to send salesmen to promote sales. However, the seasonal characteristics of candy such as chocolate are more obvious, the sales volume is low in summer, and the sales volume rises rapidly when entering the cool season. And every year before and after Valentine's day in February 14th, sales of chocolate and candy products will fold several times. {page_break}

Choose the right one. address

The choice of location for a snack bar must be carefully considered.

Mr. Zhang said he had run a smaller snack shop around his home before he opened the shop, but failed because he did not fully consider a series of problems, such as store location and traffic volume. However, "failure is not terrible, and the important thing is to learn from it." Generally speaking, businessmen always sacrifice something, but at the same time they get something else. "

Later, when Mr. Zhang was searching for the shop site, he knew all about his friends. Since female white-collar workers and children are the main source of customers, the business is bound to flourishing in the areas where office buildings are concentrated or playgrounds and parks.

Besides, interior decoration should not be too fancy, because the snacks sold are colorful in itself, so the interior style should be as concise as possible, so that customers can concentrate on all kinds of snacks.

When you open a snack bar, you are afraid of choosing the wrong store. If there is no customer who likes snacks, the biggest failure is to open a shop.

Snacks have been gradually away from the image of less, dirt, dirty and poor. They are no longer a small business on the street to make a living. So the health and preservation of food should be paid special attention to. Good quality products can win consumers' love.

20 square meters snack shop's investment income new store one-time expenditure: a total of 60 thousand yuan.

Decoration fee: 10 thousand yuan. First payment: 20 thousand yuan. Purchase fee per two months: 10 thousand -2 yuan. Rent: 2000 yuan. Utilities: 300-400 yuan. Cost of Business Administration: 500-600 yuan. Employee wages: about 1000 yuan / person. Office and other miscellaneous charges: 500 yuan. Monthly sales: 30 thousand -5 yuan. Monthly net profit: 10 thousand -1.6 yuan.