Seminar On The Future Development Trend Of Zhejiang Apparel Retailing Industry Held In Lishui

September 13, 2010, Zhejiang

It is understood that the seminar was sponsored by the Zhejiang apparel industry association and China apparel network. It was co sponsored by Zhejiang merchants Capital Investment Promotion Association, China Fashion newspaper and Shanghai Luo Hao dress limited company. It will tour around Zhejiang province. The seminar held in Quzhou before has aroused strong repercussions.

The meeting was first released by the director of the Zhejiang apparel industry association, Mr. Kim Chung Hao, who delivered a brilliant speech. He said that with the further development of the economic globalization, the layout of the domestic market of foreign garment enterprises has been accelerating, which has brought great pressure to the development of the domestic garment enterprises. Therefore, the market competition is becoming more and more intense, so it is more and more difficult to do well in the clothing sales industry.

Therefore, the competition in the future garment retail industry will pay more attention to the environment of the shop, the service of the shop assistants and the quality of the products.

To sum up, there are four sentences: first class shops sell culture, second class stores sell brands, three stores sell products, and four stores sell coolies.

Next, China's largest apparel industry portal, Wang Hongyan, the manager of China Garment Network International station, gave a wonderful speech to the dealers.

With the popularity of the Internet and the continuous development of information technology, the distance between time and space has become shorter and shorter, and the trend of popularity has become faster and faster. In the past, the pmission of fashionable information from first-tier cities to second tier cities takes at least a year, and now it takes only a week.

The final highlight is Zhejiang University's private education research center lecturer, era Guanghua senior lecturer and Deputy Secretary General of the Zhejiang Capital Investment Promotion Association, Guo Min, a brilliant theory of terminal sales management shared by distributors and reality, which resonates with each dealer.

It is reported that Guo Min is not only an expert in the field of investment consulting, but also a forerunner of the private education industry, and a senior lecturer in the terminal retail industry.

First of all, he analyzed that when the customers are visiting the clothing store, the most important thing is the service of the shop assistants, followed by the products, and the high quality service is the key factor to ensure that the customers do not lose.

Then, he emphasized the whole shop's space creation, as well as the facade design and product display, both image and data analysis, so that dealers can see clearly and understand very well.

Best of all, he analyzed the life cycle of the retail industry and the specific measures to improve sales performance. The dealers from time to time wrote down the wonderful sentences of Guo Min lecturers, and from time to time they asked questions and had a heated discussion with Guo Min lecturers, and the atmosphere was very strong.

This seminar is very successful in general, and it is also extremely helpful to the clothing dealers. A child dealer at the present told reporters that she had made further progress in the dress retailing through this seminar.