Outstanding Fashion Brand Hermes &Nbsp; (Hermes)

Hermes brand pronunciation:

It is Hermes's consistent aim to make all products to the best and the most beautiful.

At present, Hermes has 14 series of products, including leather goods,

After more than 160 years of vicissitudes, the Hermes family has been famous for its brand name after several generations of joint efforts.

As early as twentieth Century, Hermes became a typical representative of French luxury consumer goods.

In 1920s, Amir, the founder of Thierry Hermes, once evaluated Hermes brand: "leather products create a tradition of movement and elegance."

At first, Hermes was only a specially decorated barn shop specially built for horse drawn carriages in the city of Paris (from the Logo of Hermes).

At the Paris exhibition held in 1885, Hermes won the first prize of such products.

Since then, Emil Charles, the son of Hermes, has built a store, producing and selling saddles and other items and starting retail business.

With the emergence and development of vehicles and other means of pport, Hermes began to turn its production into the production of other products, such as wallet, travelling bag, handbag, watch band, and some auxiliary accessories such as golf, polo, hunting and so on.

Hermes brand all products choose the best high-grade materials, pay attention to process decoration, detailed ingenuity, with its excellent quality has won a good reputation.

In the history of Hermes, another sensational news event was the zipper style Golf Jacket designed for Prince Welsh in 1920 and became the first successful leather garment design in twentieth Century.

Jean Gen and Robert Dimma, the fourth generation inheritors of Hermes, developed new products such as perfume and head stickers on the basis of their leather products. By 1960s, the growing Hermes company also had various kinds of fashion and perfume products.

In 1970, Hermes was only a pure handicraft family factory, but 15 years later, the Hermes brand has developed into a super multinational company which produces high quality products. Its turnover has expanded 5 times. Now, the scale of Hermes is expanding.

"There is no fixed dressing pattern in this world. Only the natural enlightened personality shows the male character created by Hermes."

Veronique nichanian, the Hermes menswear designer.

Hermes has been adhering to the outstanding and brilliant design concept to serve the confident and determined men. They want to be strict, insist on enjoying the best things that life gives, appreciate quality leather, superior materials, and cut the perfect western trousers.

The spirit of comfort and originality, not being in line with the trend and not expressing himself deliberately are Hermes's pursuit.

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Hermes brand files:

Country: France

Age of creation: 1837

When did he enter China? He entered China in 1996 and opened his first Hermes in Beijing.

Creator: Thierry Herm s

Company headquarters: 24 rue du Faubourg Saint-Honor e, Paris, France

Women's wear designer: at the end of the 90s, Martin Margiela was the design director of women's clothing of Hermes. From 2004 onwards, Jean-Paul Gaultier became the director of dress design, and officially left after the end of the 2011 spring and summer fashion week in October 2010. Christophe Lemaire became the chief designer of Hermes (Hermes) women's wear.

Men's wear designer: Veronique Nichanian (Veronique Nichanian)

Hermes silk scarf:

In 1937, the first Hermes scarf was inspired by the jockey coat's inspiration.

The Hermes silk scarf is not a smooth piece of silk, but has a fine straight silk cloth. It is woven from the silk thread on the upper shaft, and is not easy to fold.

Sometimes, in order to make the scarves more distinctive, they will add some dark patterns, such as honey, horse, and so on.

In accordance with the designer's logo, the coloring division selects the appropriate pigment. Each color must be made with a special steel frame and screen printing principle.

How many pigments do you need to wipe on each side of the scarves, depending on the design requirements, generally 12 to 36, with a maximum record of 37.

After the color is decided, it will start printing, and then cut into 90 cm square scarves.

Fixed color is also a tedious task, which must be bleached, steamed and aired.

Finally, the craft department has finished sewing the mouth with the hand roll and folded the edge.

The process of screen printing can be replaced by computers, but Hermes insists on manual coloring.

Instead of sewing machines, curling is done by hand. Hermes's theory is: a perfect picture, and the most important thing is to have a good quality picture frame to fix it and make it perfect. Once the edge of the silk is pasted, the pattern seems to be flowing and distorted.

We can see that Hermes is very persistent about details.

Hermes also won the hearts and minds with such details.

The silk paste of Hermes has only 90 square centimeters.

The weight of each Hermes is only 75 grams.

Since 1937, 900 different Hermes square scarves have been released.

Hermes has an unwritten rule that there are two scarves series coming out every year. Each series has 12 different design styles, 6 of which are brand new designs, and the other 6 are based on the original design.

The production of Hermes silk scarves brings together countless exquisite crafts, all of which are based on Lyon district. From design to production, they must undergo seven rigorous processes: theme concept to pattern finalization, pattern design, color analysis and networking, color combinations, printing and dyeing, finishing, hand finishing, quality inspection and packaging.

In this way, each scarf can be born through layers of checkpoints, which takes 18 months.

A silk scarf produced by Hermes is like a collection of art, unique and charming.

Hermes Keri bag:

Among the movie stars born in the heyday of Hollywood in 50s, there were many fans of Hermes. Among them, Grace Kelly, who later became Princess of Monaco, was very fond of hermes handbags. With the permission of the royal family of Monaco, Hermes will officially rename the "handbag" made by him as "Keri bag".

The Hermes handbag, which came from the saddle bag, was 28 centimetres, 32 centimeters and 35 centimeters, three models. In 1968, the "mini Kelly bag" appeared. In 1980, the "Keri bag" series added 40 centimeters of new models.

So far, Keri bags are the best selling handbags.

It is worth noting that Hermes handbag production has also inherited its production tradition, which is stitched and numbered from one to the end by one person.

This is not only for the convenience of customer repair, but also for Hermes's craftsman's pride in his craft.