Internet Links "&Nbsp"; Roley Fraser Anna'S Home Textile Competition Entered 2

A lawsuit which has been delayed for 1 years involves

A few days ago, the court of Haidian District in Beijing accepted the case of Fuan Anna Suo Lai Lai home textile infringement.

For the prosecution, Wu Xianzhong, director of the home textile company of Luo Lai, told reporters in the daily economic news that he would respond to a low profile.

"We have started investigating, and we have been busy with these two days."

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In August 14th, Fuan a petition filed Roley home textiles to court.

According to the disclosure, Fuan in July to Beijing Haidian District people's court lawsuits home textiles, Shanghai Luo Lai and Beijing Valley Xiang filed a lawsuit, request immediately stop trademark infringement and unfair competition behavior, and compensate for economic losses of 500 thousand yuan.

A wave is not yet smooth.

When the case was not yet heard, the situation escalated again.

Luo Lihong, a public relations manager at fuanna, told the daily economic news that in the media briefing in August 27th, the media broke the news that Google was searching for "Luo Lai", and the website that hit the relevant links was the official website of Taobao.

The key problem is that the company does not cooperate with Google, so it is doubtful whether the position will be sold to anyone.

It is worth mentioning that in September 30th and October 28th last year, fuanna entered the word "fuanna" in Google, and hit the search results directly into the Lovo website operated by Luo Lai.

According to fuanna, Gu Xiang used the "sponsor link" service provided by the company to carry out trademark infringement and unfair competition.

Wu Xianzhong, deputy director of the home textile company, told reporters in the daily economic news that he would respond in a low profile.

"We have started investigating, and we have been busy with these two days."

In the face of the evidence presented by fuanna, Wu Xianzhong said it would verify that "such infringement is generally a violation of well-known trademarks by small businesses.

Such a leading enterprise is not necessary for infringement, and there is no such subjective possibility. "

Zhu Xiaohong, the head of China Textile Association, told reporters that the association had indeed coordinated the intellectual property disputes between the two events.

She pointed out that from the industry point of view, the lawsuit is also a good thing, with such a case will make the home textile industry e-commerce more standardized.

The lawsuit involved between the two listed companies is only 500 thousand yuan.

However, in addition to the claim amount of 500 thousand yuan, it reflects the competition between the two home textile listed companies in the new field of e-commerce.

The first textile network editor in chief Wang Qian said, "E - commerce is a means of auxiliary sales for many enterprises.

In recent years, many textile enterprises have begun to try to do e-commerce, and the proportion of sales is relatively small.

Take Luo Lai home textile as an example, its annual report shows that in 2009, the amount paid by the company through Internet sales was 20 million, and its sales volume reached more than 500 million only by joining the entity store.

"E-commerce as an inevitable trend, all traditional enterprises to set foot in e-commerce is sooner or later."

Su Huiyan, a consultancy analyst, pointed out that the time for home textiles to get involved in e-commerce is actually very short, and the longest time business does not exceed 3 years.

Wu Xianzhong said that Luo Lai home textile is an early business in the home textile industry.

"Luo Lai home textile began to involve in e-commerce in 2008. We regard it as a sales channel, but it is only just beginning, and it is not long."

Wu said that Luo Lai home textile as an auxiliary sales channel to make up for the vacancies in the low-end market.

Wang Qian also believes that if not early enough to enter the field, the enterprise will be very passive in the future, because other competitors have already entered.

Qu Jia, the first pioneering securities analyst, pointed out in his research report that this year, fuanna invested 500 thousand yuan in its own capital to set up a wholly owned e-commerce company and decided to test the water business.

"As a traditional home store selling network for home textile enterprises, faced with soaring rents and sales costs, it is bound to open up new sales channels in the new business mode of e-business.

In fact, these traditional enterprises do not regard them as the source of profits in the short term. They are only laying the groundwork for future development. "

Competition for industry leaders

How big is the cake of the home textile industry? An industry insider pointed out that there is no authoritative organization to make statistics on the home textile market, but the statistics of the enterprises themselves are 200 billion to 400 billion.

In Wang Qian's view, the concentration ratio of home textile industry is relatively low, and the market share of traditional enterprises is also small. At present, the home textile industry is still dominated by small and medium-sized enterprises.

Jiang Rong, an analyst with Huatai Securities, also told reporters that even in the home textile industry, the market share of leading enterprises will not exceed 1%.

"At present, the home textile industry is still a situation of Three Kingdoms.

That is, the Luo Lai home textiles located in Jiangsu are mainly covered in East China; fuanna in Shenzhen has a place in Southern China; the dream in Hunan is more influential in Central China.

In addition to the rapid expansion of these businesses, an industry insider said in an interview with reporters, "Luo Lai home textile has been considering mergers and acquisitions for some quality companies, but there is no suitable acquisition target for the time being."

For the lawsuit, the industry insiders said, "the top two enterprises in the home textile industry really value each other.

(this lawsuit) is somewhat more controversial.