"Taihu Snow": Fighting For The Honor Of Wujiang Silk

"Suzhou is one of the four most famous silk fabrics, and Suzhou silk is in Wujiang. Huzhou In fighting for the honor of Huzhou silk, we will also fight for the honor of Wujiang silk.

Pressure extrusion silk Courage to fight for honor

In the afternoon of this very hot summer, reporters in Taihu snow built 5000 square meters, tens of millions of investment in the building of Li Fu to sit down, Taihu snow general manager Hu Xiaofang said, "today you do not report Taihu snow, you should care about the revival of silk in Wujiang, this topic is bigger and more meaningful." So he said something inspiring.

At the same time, the leader of Zhen Ze town, who was at the scene, said that such a statement is not only a mood and confidence for Hu Xiaofang, but a pressure from an entrepreneur's responsibility.

　　 Chinese silk In Suzhou, Suzhou silk is in Wujiang, but the development of Wujiang silk has been in a state of endless development. The silk industry is in a state of unsustainable development because of its internal goals, scattered forces, chaotic systems and weak operations. Many of Taihu's snow and Zhen Ze silk were on the same line as the "four big families", and even the foreign counterparts who had "worshipped us as teachers" all came to prominence. Regardless of their strength, market or mode of operation, they went to the front of the industry. Especially in neighboring Huzhou, last year, a lot of enterprises came to communicate with Zhen Ze. Now the atmosphere of their catching up has been formed, and silk products have become famous. The Huzhou municipal government has an urgent expectation of rejuvenating Hu silk, "lose money must be done", revive Huzhou silk and fight for the honor of Huzhou silk. This year, the Huzhou municipal government decided that the listed company, Mei Xinda, should take the revival of Huzhou silk "Shuai Qi", and bring all the silk enterprises and all silk enterprises in Wujiang to its flag, and set up an aircraft carrier formation, which is unified by the operation of Mei Xinda, and the revival of Huzhou silk must be won! And the famous "silkworm empress" trademark was bought by them at 1 million yuan.

In such a far body stimulation, near body stimulation and self stimulation, Hu Xiaofang and Zhen Ze's silk related entrepreneurs feel unprecedented pressure, "it is a bit unable to sit still." Hu Xiaofang knew clearly that the silk she made was "just a corner of silk". "Quilt is too big to cover the vast sky of silk". (transfer to 02 Edition)

(up to the 01 Edition) but "I grew up in the silk town, did silk work, ate silk food, watched others go up, we also went up and sat down, watching others get up, we couldn't get up, I couldn't sit on it, I couldn't sit on the silk, and Huzhou could fight for the honor of silk. Why can't Wujiang fight for honor? Entrepreneurs should first think about such things. Taihu snow has such a desire, but also has such a responsibility to do its own modest efforts for Wujiang silk revival to fight an honor battle.

Responsibility revitalization and revival of silk strategic thinking in Wujiang

Relying on Taihu's snow, or even relying on existing silk enterprises in Wujiang, it may not be possible to revive Wujiang silk. But in Taihu's snow, there is still hope for pressure. At the eleven nineteen plenary session of the municipal Party committee held in July 3rd this year, Xu Ming, Secretary of the municipal Party committee, proposed that we should accelerate the construction of technical service platform and business incubator platform for elevators, linen and silk quilts. This is an opportunity for the silk industry. It is also an opportunity for Wujiang silk. The key is whether or not to do and how to do it.

Resource integration, capital intervention, government leadership, culture and soul appreciation, brand revaluation are the strategic thinking for revitalization of Wujiang silk. It is also a fundamental requirement for transformation and upgrading and creating excellence. It is, of course, a strategic element that must be further integrated into Wujiang's silk industry. Hu Xiaofang's recognition is also confirmed by Zhang Baohua, an associate professor of art and Design Department of dyeing and weaving at Academy of Fine Arts, Tsinghua University. He has gone to many silk enterprises and home textile enterprises, and has achieved great attainments in the field of costume design. He believes that our country has entered the era of capital. In this era, all industries and products should pay more attention to capital intervention and operation, and brand operation. If we want to make a big industry and revive an industry, the government must play a leading role in the allocation of resources and speed up the creation of a new system. He believed that Suzhou was originally a silk producing area with a long history and world-famous reputation. This is a congenital asset and capital. Since Suzhou silk is in Wujiang, the revival of silk industry is the responsibility of Wujiang. It is difficult for others to compete with Wujiang to revitalize their capital and inject capital. However, once capital is involved, even if it is not a traditional silk producing area, it can rely on capital operation to set up its own silk brand and create a new field.

Vitality to expand the development space of Wujiang's Silk Industry

Taihu snow new building is a manifestation of scale and strength. The showroom in the building is quite like the home textile brand exhibition. The new products of Taihu snow are dazzling. Its meticulous pursuit is reflected in the exquisite and perfect display. And upstairs production base, proofing, sewing, drawing... Nervous and orderly.

The building is built in production, sale, display, warehousing and office. This means that Taihu snow can realize factory production, systematization display, residential management and base operation in real sense. In the eyes of journalists, it is felt that this is the stronghold of Taihu snow.

"Small businesses should also think big things, and small quilts should also contribute to big silk." In Hu Xiaofang's eyes, Taihu snow is anyway a front for her revival of Wujiang silk. For this front, Hu Xiaofang is very confident, whether it is production or marketing, whether it is the strength of enterprises or their own brand influence, Taihu snow can stick to its beachhead position. For example, the price rise of raw silk materials is very large this year. In July and August, it was the off-season of silk enterprises. But in Taihu, snow and other enterprises are still strong. This is mainly due to the development of summer products and diversification of products.

The key is to expand, the key is to revive Wujiang silk. To this end, Taihu snow in Suzhou people's Road Marketing Center, focusing on twenty or thirty product planning, R & D, marketing, design and management elite. In Hu Xiaofang's view, this Ranger is the precious wealth of Taihu snow. It is also the foundation for her to aspire to create the first brand of Chinese silk home textiles and fight for excellence now.

Taihu snow has also made great efforts in adjusting its product structure. Although the silk series has taken the lead, its proportion has dropped to 60% - 70%. Others are silk suites, silk household and cotton products. For a silk quilt enterprise, such transformation is not easy.

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Last year, Zhen Ze silk was launched the first enterprise alliance standard in Jiangsu province. This is a standard type, supplemented by international standards, national standards and industry standards. It is a special tool for enterprises and regions to participate in market competition. It also shows the integration ability of silk industry in Zhen Ze town. For such a standard, Hu Xiaofang is a strict executor. But she also believes that even with such standards, it is not enough to revive Wujiang silk.

Brand and culture are Hu Xiaofang's two trump cards. For the brand, Hu Xiaofang believes that the silk industry has many brands, and there is no shortage of good brands, but the necessary integration can be carried out. The most important thing is to enhance the added value of the brand, and to bid farewell to the era of OEM. The multiple injection of cultural elements is the key to enhance the brand. Whether it is to invite Suzhou TV host to act as Taihu snow image ambassador or hire experts and famous artists to provide wisdom for Taihu snow, Taihu snow has taken a solid step in this direction. For these two aspects, associate professor Zhang Baohua also believes that Taihu's snow is ahead of its peers. In his view, silk itself is culture, and Wujiang silk industry has its own advantages. A number of brands like Taihu snow have gained popularity in China and have been recognized by the market. "While maintaining brand, the most important thing is original design." Zhang Baohua said that the value of the brand is contained in the design, "plagiarism and imitation will never have a future." If you know what you need, you will not follow others. Of course, the leaders should not be afraid of plagiarism, and being copied will show you ahead. "Some brands like" Taihu snow "will have to find a direction of culture in the future. Let consumers feel that this is a manifestation of cultural climate, and let the culture of" Taihu snow "be recognized by society and highlight their differences in similar products.

Comment: fighting for the honor of silk embodies the responsibility of entrepreneurs.

"Reviving Wujiang silk and fighting for the honor of Wujiang silk" is a surprise from a weak Jiangnan woman. Hu Xiaofang, general manager of Taihu snow, is just "unexpected".

"People stand by thought," he said. In a sense, an enterprise and an entrepreneur must also rely on ideas. "Reviving Wujiang silk and fighting for the honor of Wujiang silk", saying this, shows that Hu Xiaofang has been thinking about such a problem.

Small businesses want big things. In my opinion, Hu Xiaofang is not the most suitable person to think of such a problem, because her career is "just a corner of silk". In order to revive Wujiang silk, she has more than enough dessert, but her spirit of fighting for honor is impressive at all. It is worth causing the relevant and capable entrepreneurs to think about this.

Enterprises are linked to profits. Entrepreneurs often think more about how to maximize profits. Profits can not be simply regarded as money, but some entrepreneurs often draw an equation between them. Only the hole in the middle of "Kong Fang" is used to wear a rope. It is too thin to consider this thing all day long. Its business is actually difficult to develop. Therefore, when a successful entrepreneur considers profits, he should give more consideration to the development of the industry, the development of local economy, more consideration of social responsibility, and often inspire an honor.

Silk is not only the pride of China, but also the pride of Wujiang. Chinese silk is also a basic fact in Suzhou and Suzhou silk in Wujiang. Past glory and glory have intoxicated history for thousands of years, but now Wujiang silk can not make people feel any more pride that they once had. In the past, the silk industry was very developed in Wujiang. Fei Dasheng had made an indelible contribution to the revitalization of Wujiang silk. Today, however, Wujiang's silk has been overwhelmed by the overwhelming textile industry. With the sound of computers, the sun rises and the clothes are covered by the world, it is entirely the chemical fiber and textile, and silk is basically in the state of being caught in the cracks. Although Hua Jia group is unique in the silk industry, however, no matter how luxuriant a tree is, it can not cover the whole mountain. As a result, the proportion of Wujiang's total silk in the whole GDP is very small, and the output value of hundreds of silk companies is probably only a fraction of the annual output of Hengli Group. It is necessary to stir up the silk beam of Taihu by the industry of Wujiang snow or the whole silk. The conclusion is predictable without discussion.

However, Wujiang silk should have a revival day. The industry and glory that our ancestors left behind should not be lost in the hands of their descendants. Perhaps this is a very difficult project. Even if it revive, it will not be the same as textiles. However, we are not going to revive. There must be some revival. There has been an aggressive and determined momentum in neighbour Huzhou. Because we are already in the era of capital, if we create a good system and allow capital to enter, even if it is not the traditional silk producing areas, we can still create brilliant silk industry. No matter what kind of responsibility the silk producing place in Wujiang does, we are not allowed to give it to each other hand in hand.

In fact, Taihu snow only raised a question and showed its own attitude. But making the decision to revitalization of Wujiang silk is not an act of an enterprise, nor is it the courage to fight for honor. It is a government project and a government strategy. It must have transcendent strategic thinking and practical measures. Market economy is not to let an industry go completely to its own destruction. More often than not, as long as we are aware of a responsibility, the government's intervention, leadership, co-ordination, deployment and support, including tax, funds, talents, and policy help, are all the problems. Of course, the total output of the silk industry is still unable to sustain the GDP sky. However, the revival of silk can not be considered at a much more level than GDP. It is the existence and prosperity of this traditional industry, but a survival of culture, an honor and a historical responsibility.

The revival of Wujiang's silk is not only the responsibility of the government for Wujiang, but also for Wujiang's discerning, powerful and intelligent entrepreneurs. Taihu snow made this thinking, which is a manifestation of wisdom and responsibility.