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China'S "Nike Shoes" = European And American Release Shoes?

2010/8/19 21:17:00 132

Nike Shoes

No one ever thought that the shoes that we used to wear when we were young are now highly sought after in Europe and America, and become a beautiful landscape in the streets and lanes.

It is reported that it is a business vision.

American businessman

After finding and releasing shoes in China, the Henan Jiaozuo Sirius shoe factory, which produces shoes for release, has been produced to improve production and exported to the United States. The price of this improved release shoe has risen to $65, which is comparable to the top shoe manufacturer "Nike".

Nowadays, people's tastes are becoming more and more diverse. They often become more mainstream than the mainstream. We need to observe more about the things around us. Maybe the next one who finds business opportunities is you!


The improved version costs $76 a pair, and the price is comparable to the brand name.


If you walk on the street, you can't be surprised to see a handsome dude or a beautiful woman who wears a pair of shoes.

Following the "leap" and "back force", the old fashions of Europe and the United States have once again celebrated the Chinese classics. This "green shoes", commonly known as the "release shoes", are the most fashionable footwear nowadays.

One

American brand

The improved release shoes, which are produced in cooperation with domestic manufacturers, sell for up to 76 US dollars and not lose to famous brand sports shoes.


Become the most popular "tide shoe" this year.


It has been 60 years since the release of shoes.

In 1950, the PLA General Logistics Department launched the first military uniform of the PLA after the founding of the people's Republic of China, the 50 military uniform, which included the understanding of shoes, and the shoe was swept all over the country for 40 years.

However, after 90s of last century, the release shoes were not sold as mainstream shoes because they were sold only in some stores.


This year, the improved version of "Ospop" release shoes in Europe and the United States was launched by an American businessman and a Henan Jiaozuo Sirius shoe factory who produced shoes for release. While maintaining the understanding of the classic rubber head and canvas upper, the material was also improved to make it more comfortable and stronger.

There is a trade name card on the shoe, and the uniform price is 76 dollars a pair.


With the improved version of "Ospop" release shoes in Europe and the United States, the original price of less than 2 yuan of local grass root release shoes also rose sharply.

Reporters yesterday in Taobao's Japanese shop found that a pair of ordinary release shoes price tag of 2990 yen (about 240 yuan).


The reporter inquired on Taobao website, at present, there are many military products stores have introduced the genuine "Ospop" release shoes, the price is 168 yuan.

One of Guangzhou's online stores sold 41 pairs in the past month.

The shopkeeper told reporters that this shoe is now the best seller in the whole store.


Old money

liberation shoes

Still a minority


Compared to the improved version of the red purple, the old shoe can only be said to be fragrant outside the wall, but it is still a niche market in China, and is only favored by young people who pursue individuality and older people.


Yesterday, reporters at a labor insurance shop near Lian ban North Road, Xiamen, saw that the old fashioned shoes, camouflage military shoes and antiskid camouflage boots and other kinds of "tide shoes" were at the counter, the cheapest ten yuan, the most expensive not more than fifty yuan, and some shoes had been dusty.


The shopkeeper, aged forty or fifty, was astonished when he heard that these were the most fashionable shoes nowadays.

"There are very few young people in the shop.

Last week there came a little girl and a boy who bought a pair of relief shoes and put them on at once. I was surprised.

Shopkeeper said, now the purchase of shoes are mainly migrant workers.

But if the shoe breaks again, he feels good. "After all, the shoes are of good quality, cheap, dirty and breathable, and comfortable to wear."

(Straits Guide)


Do you have any shoes for your old home? If you have any, wipe the ashes quickly and put them on.

Today, Japan's latest trend is the release of shoes, and the improved version of the release shoes in Europe and the United States become fashionable pet, the price is comparable to Nike.


Yesterday afternoon, reporters in Sina micro-blog search "release shoes", came out of 752 micro-blog.

Micro-blog, the most widely said, said: "if you see a handsome guy in the streets of Japan, shopping in the street with green shoes that are dregs of earth, do not be surprised. This kind of cloth shoes that have long been abandoned by the Chinese people have become fashionable new favorites.

In the United States, a pair of improved release shoes even sold for 65 dollars, the same price as the internationally famous brand NIKE.

Netizens are also very enthusiastic about the discussion: some say they need to sell a bunch of shoelaces when they go abroad next time; besides, if I wear a LV woven silk bag and a pair of green shoes, then I am the most fashionable person.


In several shopping shops of "Amoy Japan", they did find traces of shoes.

For example, there is a Japanese shop that publicizes and dissolves shoes: "the origin of the shoes is simple, comfortable, and running is the best."

The price of the pair of shoes sold in China is ten yuan (2990 yuan) (about 240 yuan).


In Europe and the United States, there is a foreign brand called "Ospop". According to domestic media, it is an American businessman who has been improved according to Chinese workers' "relief shoes".

After finding and releasing shoes in China, the American businessman found the Henan Jiaozuo Sirius shoe factory, which produced the release shoes, to produce improvements, and hired a designer to design comfortable insoles to improve the raw materials, appearance and even packaging of shoes.

Originally, each pair of shoes sold for less than $2 had been sold for over $65, with several colors.

Since last October, more than 7500 pairs of improved release shoes have been sold.


The head of Henan Jiaozuo Sirius shoe factory says that the shoes they are producing now are more breathable, and their styles are more in line with the aesthetic standards of modern people.

Most of these improved shoes are sold abroad, and their output has exceeded 2 million, accounting for more than sixty percent of the total.


At the moment, the tide shoe has returned to China from the "export to domestic sale" of Europe, America and Japan.

Taobao sellers, who have a keen sense of smell, will certainly not let go of business opportunities.

Yesterday, on Taobao, we found 1171 treasures of the release shoes. Apart from the old shoes that sell for more than a dozen yuan, there are more than 168 yuan in Europe and America.


Lishaojiedd, the shopkeeper of the Taobao shoe store "serving the people", told reporters that he saw the news of the release of shoes on the Internet a few weeks ago. He immediately contacted the Sirius shoe factory and made an agent to improve his shoes in Hangzhou.

Buyers have the pursuit of personality after 90, there are forty or fifty year old middle-aged people.


Taobao official said that the past few years, domestic products have been popular, old fashioned shoes have been selling well, but recently, the sale of improved version of the release shoes sellers began to grow.

(Qianjiang Evening News)


Chinese goods turn over


About 2 centimeters of rubber, white cotton upper, Mr. Lin, Guangzhou Xun Yi Import and export trading company, told reporters that such a pair of simple back shoes can sell US $60 higher in the US than Nike.


"In recent years, China's domestic products have been selling well, such as Jiefang shoes, plum blossom brand sportswear and back shoes, most of which are sold abroad.

Almost half of them are exported to the United States and Africa.

Mr. Lin said that after the cold plate which had been on the market for about 20 years, it once again became hot in recent years.


At the beginning of 50s, domestic brands such as plum brand sports wear, back shoes and release shoes were once popular in China. Almost everyone wore sportswear in plum blossom sports shoes, and shoes were also seen everywhere.

With the reform and opening up, foreign commodities poured into the domestic market, and people's living standards continued to improve, and they began to pursue the trend.

Since 80s, plum sportswear, back shoes and release shoes have been almost forgotten in one corner.


"At that time, business was hard to do, and on average, only 5 pairs of shoes sold every month."

91 stores in Guangzhou, which once monopolized domestic sporting goods, sell other brands in order to maintain them. The store advocates Mr. Chang, "modern people like Nike and Anta brands."


In recent years, many young people have come to buy back shoes, which makes the shop owner feel surprised. "The shoe is cheap and durable, and sometimes people buy it before. Customers are migrant workers."

Recently, many young people have come to buy back shoes. They should be after 80. They say they miss these old brands and wear them occasionally.


Sniffing business opportunities, Mr. Zhang played a "recall and nostalgia" at Taobao store to set up a special counter to sell homemade old sports products.


"I didn't expect the result to be good. Now I can sell dozens of pairs a month.

Occasionally, they sell goods out of stock.

Zhang said that online shopping is usually young people.


Xiaotian, who bought a pair of back shoes and a plum blossom sportswear suit, said: "after working for several years, I feel that my body is getting worse. I have started exercising recently, and I wear several pairs of shoes in two months.

A pair of hundred yuan, expensive and not durable.

My friend said that the shoes are durable and cheap. I bought a pair and tried it very well.

So buy one more pair and change it.

{page_break}


Xiao Tian also told reporters that several male friends around her had the hobby of collecting back shoes. "I think it's strange to see them have shoes in their shoes.

They say it's a kind of memory. "


The responsible person of Xunyi import and export trade limited told the reporters that their export shoes were improved according to the aesthetic standards of foreigners, and the cloth was also more breathable after processing. "We sell over 3 million of the sports shoes and plum blossom sports clothes abroad, accounting for fifty percent of the output."


It is understood that a pair of Jiefang shoes can also sell 840 yen (about 70 yuan) in Japan, and some of the improved release shoes can be sold in the United States for about 65 yuan (about 450 yuan), while in Europe and America, some can still sell higher prices.

Mei Hua brand sports wear, back shoes, shoes and other domestic products began to turn over in recent years, sales increased significantly.


Don't be surprised if you see a handsome guy shopping in a pair of green army shoes.

Nowadays, the military shoes, which have long been abandoned by the Chinese people, have become the favorite of fashion.


Recently, a post of "the latest Japanese product is actually this" was reprinted by netizens in a crazy way. The protagonist is this kind of green army shoes commonly known as "release shoes".


Reporters then logged in several larger Japanese stores, and found the green army shoes, priced at around 70 yuan.


In China, the same shoes are only sold for more than ten yuan, and the wear-resistant materials are only favored by migrant workers on the construction site. They are called "migrant shoes", but this kind of migrant shoes is not only popular in Japan, but also more expensive in Europe and America.


Visit immediately


60% release shoes abroad


Yesterday, the reporter contacted several shoe factories which mainly made shoes for release. They said that a large part of the past two years were foreign orders, and Europe and America accounted for most of them.


Henan Jiaozuo Sirius shoe factory official told reporters that their release shoes were improved, the modified shoes are more breathable, and the style is more in line with foreigners' aesthetic standards.

These shoes are now sold abroad, and their output has exceeded 2 million, accounting for more than sixty percent of the total.


In the United States, a pair of improved release shoes even sold for 65 dollars, the same price as Nike.


Influenced by abroad, the reporter found that this kind of shoes also had fans in China.

Xiao Hua, a home buyer of Taobao shoes, told reporters that the main group buying shoes on the Internet is not a migrant worker, but a group of post-80s.


"In recent years, the sale of domestic products has been particularly good, and now there are people who are catching up with the plum sportswear, the back shoes and the release shoes. Sometimes they can sell goods out of stock."

He said.

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