Do Not Buy Into The Habit Of Mass Consumption.

In the past, only products such as outdated, broken codes and defective products would be included in the scope of discount. Nowadays, new clothes, sandals and so on have just been launched, offering discount, gift and other preferential activities. In the view of businessmen, discount can attract customers to buy, and consumers also form a shopping habit that is not "folded".

　　 Merchant: Discount It is "management means".

Yesterday, reporters visited several shopping malls in Zhongshan Road, and found that most of the shopping malls had offered profits, promotions and discounts. In the shoe sales section of the first floor of Victoria shopping center, new shoes or old shoes are marked with different discounts, some below 70 percent off. In the other floors of the mall, clothing, cosmetics and so on have also been discounted.

In another store, new products in summer have been as low as 40 percent off. In the sales area of the first floor, some brands of jewelry 40 percent off sales, Hasen, thousand hundred and other brands of men and women's shoes 25% off, in the women's clothing area, ONLY and other brands part of the product 20 percent off sales, sports clothing "Lining" part of the 100 returns to 40, "kappa" 8 - 5% off, "Puma" 15% off and so on. In addition, some shopping malls also launched some low price sales areas, and the shopping guide kept telling consumers about ninety percent off of the goods in a certain area.

Reporters found that the discount goods in the mall include clothing, shoes, jewelry, cosmetics and many other commodities. Compared with clothing, the discount of shoes is greater and wider.

Many operators said in an interview with reporters that discount now has become a means of operation. Merchants use discount means to attract customers, thereby increasing sales, increasing profits and making their brands more well-known. A brand's shopping guide said that many consumers simply asked "what time discount" when the new brand was just listed, so that commodity discount has been popular among the people.

　　 Consumer We do not buy.

Reporters from the shoe products section of the Jia Mao shopping center saw dozens of different styles of shoes selling different discounts, attracting many people to come and buy them. Take ladies' sandals for example, the price of the new lady's sandals ranges from 100 to 500 yuan. Most of the customers who choose to buy discounted shoes do not buy discounted shoes.

Su Bo, a citizen who is choosing sandals, said that at the beginning of May, when he had just listed the sandals, he went around a sandal Market. The price of a typical leather sandals was about 500 yuan, and it was too expensive to buy. After many days, the sandals were on sale. He bought a pair of sandals that had long been in season and saved over 100 yuan. "No, today, let's see if there are any discount sports shoes for you, so long as the price is reasonable, we'll buy another pair."

During the interview, many citizens said that if the goods were not discounted, they would not buy them in general. Some of the citizens were unable to restrain themselves and eager to make a move. Many people also reflected that sometimes they just bought a piece of merchandise, and it didn't take long for them to discount.

　　 Industry insiders:

　　 Fierce competition It's the main reason for the discount.

　　 Why do new products come on sale?

In response, many businessmen interviewed by reporters said that there are three main reasons for discount: first, discount has become a means of promotion. Second, the factory output increased, naturally discounted, in order to expand sales. Third, now clothing, shoes and other brands are everywhere. Some products are similar in style and similar in price. The competition among brands is becoming more and more intense. Businesses have to start early discounts and occupy limited markets.

Insiders told reporters that the discount rate of footwear products is bigger, shoes are expendable products, styles and materials are updated every year, and this year they are not sold, they will not be sold next year, and once the shoes are overloaded, the cortex will change easily, and there are still problems such as backlog shoes transportation and preservation. These will increase the cost of businesses, so businesses will choose to discount early, return the funds and start the next season's style. The reasons for the sale of clothing, jewelry and cosmetics are roughly the same as those of footwear.