Basic Presentation Methods Of Display

The basic way to display display is to put the advertising effect and psychological effect into the mind, and to improve the effect of attracting attention and inducing purchase in the process of step by step guidance.

It is mainly combined with the following points:

Planning power = goods that you want to sell.

Configuration capacity = easy place to sell.

Commodity power = abundant commodity category.

Expressiveness = strengthening display methods.

Persuasiveness = display through advertisements.

What is planning power (the first stage)?

It is to display some suitable commodities.

In the display display section, you will first set the reservation form in the weekly plan of the annual plan.

Then, according to this schedule, decide what is the key commodity.

Finally, I will study the object and then display it with the appropriate theme.

What is the allocation power (the second stage)?

Although it is a matter of course to display key commodities in obvious locations, the most desirable commodities should be displayed at a more conspicuous level.

The key commodities should be displayed on the shop floor, and which location in the store can achieve the effect, and we will choose the location.

U choose the most important commodity in the key commodity and display it on the gold line (the most effective display height).

In order to attract more attention, you can put some effort into displaying the display sites, and make them more conspicuous.

What is commodity power (the third stage)?

A rich variety of commodities (commodity power) is needed after the sale of goods (planning power) is decided by the display work of the place of easy trafficking (configuration force).

No matter how many good products are placed in a good location, once the competition stores in the vicinity, in the same place, take the same goods as the key commodities, and the types of goods in the store are much longer than ours, the sales promotion results of key commodities can not be improved.

Therefore, when giving full play to commodity strength, at least during the exhibition period, we should make this product a comprehensive display, or use performance methods to improve the value of goods, so that it can overwhelm the charm of competitive stores.

That is:

Focus on themes and types of goods, and enrich your sense of customer psychology.

It is convenient and pleasant to associate with a combination of key commodities and affiliated commodities directly related to them.

U is set up in a noticeable place with a good store image and a good sense of display.

What is expressive force (the fourth stage)

By making efforts on display performance, more people are concerned about key commodities.

U use the display of auxiliary props and decorations to enhance the attention effect.

U use color to create a psychological response effect of color matching performance.

Using lighting to make the shop more eye-catching, so that people who pass the shop can stop before the shop, and can see the function of the merchandise more clearly.

What is persuasiveness? (the fifth stage)

The final stage of effective display of key commodities is to increase persuasiveness and make customers purchase decisions.

U will match the personality of the product with the customer's buying motivation and action so that he can compare freely and choose.

U clearly shows the price.

Key commodities should not only represent prices, but also should be effectively attached to the contents and characteristics of commodities.

U reveals service information.

Service information is the service content that the store wants to convey to the customer. It also represents the selling of shops by means of honesty and kindness.