Beast Bazaar Shoe Industry Moves To Domestic Department Stores

The day before yesterday, the Chinese Department Store Association and Wenzhou excellent

Enterprise representatives have reached a strategic alliance to open up Wenzhou.

To deepen the cooperation between brands and China's department stores, and promote the upgrading of Wen's brand to high-end brands.

The scale and number of brands, such as animal tyrants, Jill, AOKANG, Kangnai, red dragonfly, wedding bird, and so on, have made new breakthroughs in improving the overall image and overall strength of the brand. However, they are hard pressed to enter the shopping mall as the best channel to enhance their brand image, which limits the further development of the brand.

On the forum, Zhejiang, Fujian, Guangdong shoes and clothing enterprises and China DAC group, Beijing modern commercial buildings and other department store leaders communicate with enterprises, expand sales channels, shopping malls and other aspects, and achieve alliance intentions.

Wan Yimin, general manager of the industry, said that our domestic department stores should give domestic first-class brands a dialogue platform and investment policy as the so called international brands.

Wang Zhentao, President of AOKANG group, said that the shopping mall is an important channel for brand development. We hope that the department stores can learn more about the local brands and offer more suggestions to provide an equal opportunity and platform for national brands.

How can we achieve cooperation between department stores and national brand enterprises and achieve win-win results?

The cultivation of the national brand consciousness of the vast number of consumers and the further improvement of their brand awareness are the problems that need to be solved at present.

"Hosting this forum is to build a platform for" exchanges, visits and cooperation "between national brands and domestic large department stores, so that more ethnic brands can enter department stores.

Chu Xiuqi, executive vice president and Secretary General of China general merchandise business association, said.

The convening of the forum was attended by the top leaders of the animal tyrant group. Mr. Xu Jianen, chairman of the board, visited the meeting hall and had a cordial conversation with the leaders of the relevant leaders.

Wan Yimin, assistant general manager of the beast shoe industry, and Ye Zhao, director of strategic planning of the brand strategy, director of market innovation, Tang Xiaojian.

Mr. Wan Yimin, general manager of the industry, has accepted the interview with the media, such as "Bo Shi network", "financial information channel", "China fortune management network", "China shoe industry Internet" and so on. He said that through such activities, it is conducive to the long-term development and upgrading of the brand.

In the future, we will actively cooperate with the mainstream department stores in China. The beast shoe industry will not only open stores in the whole country, but also the domestic high-end department stores will be an important marketing channel for the beast brand.