"Overseas Brand Promotion Association" Contains Three Gains.
Sponsored by the China Fashion Association and Shanghai World Trade mall, the 2008 China International Garment pnational purchasing fair co sponsored by the Dallas Market Management Center (DMC) was held in Shanghai World Trade Center on from July 14 to 16, 2008.
During the trade fair, the overseas brand promotion association, jointly sponsored by Shanghai World Trade mall and IFS, Japan, will also be presented.
With the unique international industrial resources of Shanghai World Trade mall and Itochu's reputation as the world's international brand department store operation system and business mode, the "overseas brand promotion conference" will be launched in a big way. Itou Chuhata first introduced the five major international brands in China, IFS, and other overseas brands that have entered Shanghai, and discussed the operation mode of international brand department stores with Chinese department stores.
Participating in the "overseas brand promotion conference" to understand the current Japanese and international business trends, including three main achievements:
Harvest one: the first appearance, the only value.
IFS's five medium class women's wear and accessories brand launched at the overseas brand promotion conference has never appeared in China and has broad market prospects.
The authority of Chinese department stores can also closely examine the brand value and assess the market prospect with the careful arrangement of the organizers, and discuss with the world-renowned Trade Organization Itochu to introduce the international unique value fashion brand.
K.L.C (Shanghai): Women's shoes are located in women aged 18-30.
Chiyogami nit: Women's clothing is located in a 18-25 year old woman.
Leap: Women's clothing is located in a 18-28 year old woman.
Palemo: Women's clothing is located in a 18-35 year old woman.
YORKS: Lady gloves, located in a 18-35 year old woman.
Other overseas brands that have entered Shanghai and need to expand their markets:
Italy Gao Mei Co., Ltd.: Men's wear, women's wear, children's wear, infant's clothing, down clothing, knitted sweater, sportswear, fashion, casual wear, clothing accessories.
Shanghai Jens Garments Co., Ltd.: Women's wear, children's wear, cooperative brand: Ofuon, Hiroko Biz, Moussy, Hello Kitty, Sonia Rykne, etc.
Yours Fashion Co., Ltd.: Women's clothing (25-45 years old), fashion, knitted sweater, silk clothing, etc.
Harvest two: peer exchanges, promote development
Itou Tada is one of Japan's five largest comprehensive businesses, founded in 1858, ranking the top 20 in the world's top 500, with annual sales of 100 billion dollars, while IFS is Itochu Fashion System, a subsidiary of Itou Tada Co.
IFS is also one of the investors of Shanghai department store. It is responsible for importing Japanese clothing and groceries, and participating in department stores' operation support and staff training.
Although Shanghai's Japanese department stores already have Yi ddan, the first eight hundred companion, Jiu Guang Department store and so on, but the department store will take the wrong strategy: apart from the Japanese brand clothing, the department store will also operate the Chinese clothing brand.
At the same time, IFS will also share its mature advanced department store operation concepts and experiences with China's department stores, and explore the differences between the five international brands, and promote the harmonious development of international department stores.
Harvest three: market dynamics, grasp
During the "overseas brand promotion conference", all kinds of supporting activities will add fuel to the flames and provide you with international opportunities for cooperation.
"IFS overseas brand special" fashion release, "display items to brighten up retail space" and "clothing brand domestic marketing technology quality questions Advisory Service Training" will give all participants access to the most IN overseas fashion and cutting-edge market dynamic information.
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